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Piaget GOA21534
TOP
Piaget GOA21534
฿2,356,251
Free shipping
Seller
Deluxe ( Asia ) Ltd
11
HK
Jaeger-LeCoultre Q2958102
TOP
Jaeger-LeCoultre Q2958102
฿235,625
Free shipping
Seller
Deluxe ( Asia ) Ltd
11
HK
Hublot Big Bang King  Min Repeater NEW 65% off
TOP
Hublot Big Bang King Min Repeater NEW 65% off
฿4,999,732
Seller
Raffi Boyadjian Watches Inc.
8
US
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
TOP
IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
฿1,338,169
Free shipping
Seller
Watch Hunter
 
US
Breitling Old Navitimer Steel Gold 81610
TOP
Breitling Old Navitimer Steel Gold 81610
฿116,168
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
47
IT
Audemars Piguet Royal Oak Concept Schumacher Laptimer 26221FT....
TOP
Audemars Piguet Royal Oak Concept Schumacher Laptimer 26221FT....
฿6,604,720
Seller
TimeWorld
20
CH
Rolex GMT-Master Matte Mk2 Dial
TOP
Rolex GMT-Master Matte Mk2 Dial
฿404,807
Seller
CHRONO.dk
22
DK
Hublot SkyDive Dubai Chrono Limited Edition
TOP
Hublot SkyDive Dubai Chrono Limited Edition
฿309,125
Free shipping
Seller
Turelojya SL
130
ES
Frederique Constant Slimline Gents Small Seconds
Frederique Constant Slimline Gents Small Seconds
฿27,368
BrandBoutique Member
Frederique Constant SA
IWC Minute Repeater Grande Complication Platinum Limited Watch...
TOP
IWC Minute Repeater Grande Complication Platinum Limited Watch...
฿4,683,590
Seller
Watch My Diamonds
48
US
Zenith El Primero Chronograph frisch revisioniert von Zenith  TOP
TOP
Zenith El Primero Chronograph frisch revisioniert von Zenith TOP
฿131,920
Seller
Gute Zeiten Leer
30
DE
Audemars Piguet Concept CW1
TOP
Audemars Piguet Concept CW1
฿6,189,030
Seller
Raffi Boyadjian Watches Inc.
8
US
Rolex Ladies 169622 Yachtmaster - Platinum Dial / Platinum Bezel
TOP
Rolex Ladies 169622 Yachtmaster - Platinum Dial / Platinum Bezel
฿133,650
Free shipping
Seller
SD & CO LLC
21
US
Patek Philippe WorldTime 5110P-001
TOP
Patek Philippe WorldTime 5110P-001
฿1,338,884
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
47
IT
Breguet Tradition
TOP
Breguet Tradition
฿599,816
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
 
CH
Patek Philippe Calatrava 18k Vintage small second Cal....
TOP
Patek Philippe Calatrava 18k Vintage small second Cal....
฿472,508
Seller
Uhrenkapital
193
DE
Rolex Milgauss  Watch  116400GV
TOP
Rolex Milgauss Watch 116400GV
฿255,176
Seller
della Rocca gioielli - Carol Exclusive
92
IT
Frederique Constant Slimline Moonphase Stars Manufacture
Frederique Constant Slimline Moonphase Stars Manufacture
฿169,133
BrandBoutique Member
Frederique Constant SA
Rolex Day-Date
TOP
Rolex Day-Date
฿630,063
Free shipping
Seller
IL CORDUSIO SAS
 
IT
Vacheron Constantin Lady Platinum Diamonds
TOP
Vacheron Constantin Lady Platinum Diamonds
฿216,584
Seller
LE MUSE sas
58
IT
Rolex 2008 40mm SS Explorer ll  White Dial - 3186 Caliber...
TOP
Rolex 2008 40mm SS Explorer ll White Dial - 3186 Caliber...
฿200,558
Seller
Austins Watches Inc.
101
US
Rolex Mens 116400 Milgauss - White Dial - Oyster Band - Mint...
TOP
Rolex Mens 116400 Milgauss - White Dial - Oyster Band - Mint...
฿190,656
Free shipping
Seller
SD & CO LLC
21
US
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
฿1,466,866
Seller
ZEGG & CERLATI
17
MC
IWC Portugieser Yacht Club Ed. "Volvo Oean Race"
TOP
IWC Portugieser Yacht Club Ed. "Volvo Oean Race"
฿387,522
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
 
CH
Rolex Rare Vintage Bubbleback / Radium Dial / Steel / Ca.1940
TOP
Rolex Rare Vintage Bubbleback / Radium Dial / Steel / Ca.1940
฿157,516
Free shipping
Seller
VintageCaliber GmbH
32
DE
Omega Seamaster Cross Hair Automatic Gold Cap Steel Men Watch...
TOP
Omega Seamaster Cross Hair Automatic Gold Cap Steel Men Watch...
฿32,013
Seller
Watch World Star
143
UK
Audemars Piguet Royal Oak Offeshore Gentleman driver
TOP
Audemars Piguet Royal Oak Offeshore Gentleman driver
฿706,852
Seller
Juwelier Pieter Jacobs
110
NL
Omega Seamaster 300M 2636.50.91 - Serviced By Omega
TOP
Omega Seamaster 300M 2636.50.91 - Serviced By Omega
฿493,435
Seller
Mark Worthington Jewellers
19
UK
Patek Philippe Pocket-Watch NEW
TOP
Patek Philippe Pocket-Watch NEW
฿271,715
Seller
Paradiso Luxury Srl
11
IT
Rolex GMT-Master - Matte Mk1 - 1984 - B/P
TOP
Rolex GMT-Master - Matte Mk1 - 1984 - B/P
฿566,729
Seller
CHRONO.dk
22
DK
Rolex Ladies 18K/SS Datejust - Mother Of Pearl Diamond Dial  -...
TOP
Rolex Ladies 18K/SS Datejust - Mother Of Pearl Diamond Dial -...
฿90,159
Seller
SD & CO LLC
21
US
Girard Perregaux CAT’S EYE, TOURBILLON SOUS PONTS D’OR
TOP
Girard Perregaux CAT’S EYE, TOURBILLON SOUS PONTS D’OR
฿4,382,878
Seller
ZEGG & CERLATI
17
MC
Hublot Big Bang 41 mm
TOP
Hublot Big Bang 41 mm
฿689,115
Seller
Artex AG
7
CH
Rolex Sea-Dweller  red dsr mark 3
TOP
Rolex Sea-Dweller red dsr mark 3
฿1,358,574
Seller
Stella Dial the watch company srl
22
IT
Jaeger-LeCoultre Jumbo enamel cloisonne very rare rose gold...
TOP
Jaeger-LeCoultre Jumbo enamel cloisonne very rare rose gold...
Price on request
Seller
Watches Management
8
IT
Girard Perregaux Neo Bridge
TOP
Girard Perregaux Neo Bridge
Price on request
Seller
Zironi Oscar Srl
32
IT
Rolex Yacht Master Blue Dial 18K Yellow Gold & Steel
TOP
Rolex Yacht Master Blue Dial 18K Yellow Gold & Steel
฿280,848
Seller
Quality Diamonds
 
US
Omega Seamaster Automatic Q/S Day Date Roll Gold Steel Mens Watch
TOP
Omega Seamaster Automatic Q/S Day Date Roll Gold Steel Mens Watch
฿30,865
Seller
Watch World Star
143
UK
Tudor Submariner
TOP
Tudor Submariner
฿259,076
Seller
CHRONO.dk
22
DK
Rolex Ladies 18K Gold President - MOP String Diamond Dial -...
TOP
Rolex Ladies 18K Gold President - MOP String Diamond Dial -...
฿220,631
Seller
SD & CO LLC
21
US
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
TOP
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
฿389,852
Seller
ZEGG & CERLATI
17
MC
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
฿3,345,422
Seller
Private seller
TH
Blancpain Villeret Ultra Slim 18k Yellow Gold 34mm G
TOP
Blancpain Villeret Ultra Slim 18k Yellow Gold 34mm G
฿152,593
Seller
Pawndeluxe
9
NL
Omega de Ville GMT Co-Axial
TOP
Omega de Ville GMT Co-Axial
฿88,603
Seller
Juwelier Pieter Jacobs
110
NL
Girard Perregaux Laureato 34 mm
TOP
Girard Perregaux Laureato 34 mm
Price on request
Seller
Zironi Oscar Srl
32
IT
Frederique Constant Classics Moonphase
Frederique Constant Classics Moonphase
฿58,084
BrandBoutique Member
Frederique Constant SA
Rolex 36mm 18K/SS DATEJUST Custom Black Diamond Dial NATO Strap
TOP
Rolex 36mm 18K/SS DATEJUST Custom Black Diamond Dial NATO Strap
฿130,304
Seller
Austins Watches Inc.
101
US
Patek Philippe Perpetual Calendar
Patek Philippe Perpetual Calendar
฿1,550,000
Seller
Collection & Watch
TH
Rolex Ladies 2tone Datejust Blue Vignette Diamond Dial -...
TOP
Rolex Ladies 2tone Datejust Blue Vignette Diamond Dial -...
฿120,268
Seller
SD & CO LLC
21
US
Patek Philippe Nautilus
Patek Philippe Nautilus
฿755,000
Seller
Ladda Shop
TH
Frederique Constant Horological Smartwatch
Frederique Constant Horological Smartwatch
฿13,500
Seller
Private seller
TH
Rolex Yacht-Master 268622 Dark Rhodium
Rolex Yacht-Master 268622 Dark Rhodium
฿328,814
Seller
deortime
15
IT
Rolex Submariner Date 1680 Rare
Rolex Submariner Date 1680 Rare
฿425,293
Seller
Bijouterie CBBO
8
FR
Oris Big Crown ProPilot Date
Oris Big Crown ProPilot Date
฿45,286
Seller
Gioielleria Mario Pendezza
18
IT
Frederique Constant Classics Automatic
Frederique Constant Classics Automatic
฿44,498
BrandBoutique Member
Frederique Constant SA
Rolex 18K/SS DATEJUST Custom Blue Diamond Dial - Navy NATO - 36mm
TOP
Rolex 18K/SS DATEJUST Custom Blue Diamond Dial - Navy NATO - 36mm
฿126,959
Seller
Austins Watches Inc.
101
US
Patek Philippe Perpetual Calendar
Patek Philippe Perpetual Calendar
฿2,100,000
Seller
Collection & Watch
TH
Rolex Ladies Oyster Perpetual No Date - Blue Arabic Dial -...
TOP
Rolex Ladies Oyster Perpetual No Date - Blue Arabic Dial -...
฿83,468
Seller
SD & CO LLC
21
US
Rolex Daytona
Rolex Daytona
฿695,000
Seller
Ladda Shop
TH
Oris Aquis Titan
Oris Aquis Titan
฿33,454
Seller
Private seller
TH
Patek Philippe Calatrava 3893
Patek Philippe Calatrava 3893
฿297,311
Seller
deortime
15
IT
Rolex Oyster Perpetual DateJust en Or
Rolex Oyster Perpetual DateJust en Or
฿385,914
Seller
Bijouterie CBBO
8
FR

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?
A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.
Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.
An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.
Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.
If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.
About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:
  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph
to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.
There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.
However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.
Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.
The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business ha