Buyer Protection Authenticity Guarantee Why Chrono24? Any questions? Call +1 646-887-3560 or email us ThailandThailand | THB
8,551 watches for "

Panerai

"

Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches. More

  • More than 300,000 watches
  • Attractive prices
  • Safe & secure payment
Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Basic information
Type of watch
Ref. No.
More...
New/Pre-owned
Availability
Gender
Condition
More...
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Material bezel
More...
Dial numerals
Waterproof
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

Sort by

Panerai Vintage 1998 - GMT Dual Time Automatic Cal. OP VIII
TOP
Panerai Vintage 1998 - GMT Dual Time Automatic Cal. OP VIII
฿224,999
Free shipping
Seller
Pawndeluxe
57
NL
Panerai Luminor  GMT Ceramica
Panerai Luminor GMT Ceramica
฿291,521
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
124
DE
Panerai Limited PAM 297 Luminor GMT
Panerai Limited PAM 297 Luminor GMT
฿157,360
Seller
Royal Watch Inc.
 
US
Panerai up to ฿4,000
Panerai ฿4,000 - ฿10,000
Panerai 2011  PAM 111 Luminor Marina Manual Wind Black Rubber...
Panerai 2011 PAM 111 Luminor Marina Manual Wind Black Rubber...
฿136,474
Seller
Collectors Coins & Jewelry
 
US
Panerai Luminor Submersible 389 1950 3 Days Automatic
Panerai Luminor Submersible 389 1950 3 Days Automatic
฿230,869
Seller
Getwatch Srls
 
IT
Panerai Luminor 1950 3 Days GMT Black Ceramic Automatic LIKE NEW
Panerai Luminor 1950 3 Days GMT Black Ceramic Automatic LIKE NEW
฿294,057
Seller
LBA Exquisite Time Pieces
5
US
Panerai Luminor 1950 Regatta Revision by Panerai  PAM253 OP6640
Panerai Luminor 1950 Regatta Revision by Panerai PAM253 OP6640
฿248,477
Seller
Uhren - Borgardts
 
DE
Panerai Luminor Marina 1950 3 Days
Panerai Luminor Marina 1950 3 Days
฿214,434
Seller
Uhrwerk-Bielefeld
19
DE
Panerai Luminor GMT PAM00029 Full Set
Panerai Luminor GMT PAM00029 Full Set
฿262,173
Seller
UP Hoofddorp
19
NL
Offers from Germany, Austria, and Switzerland
Offers from Germany
Offers from Europe
Panerai Luminor 1950 Left-Handed 3 Days Acciao - 47mm
Panerai Luminor 1950 Left-Handed 3 Days Acciao - 47mm
฿254,347
Free shipping
Seller
WatchXpert
 
PT
Panerai Luminor Submersible Left Hand
Panerai Luminor Submersible Left Hand
฿277,825
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
124
DE
Panerai Luminor Daylight Chrono PAM 196 Watch with Rubber...
Panerai Luminor Daylight Chrono PAM 196 Watch with Rubber...
฿169,282
Free shipping
Seller
Crown & Caliber
10
US
Panerai MINT Men's  PAM 312 L Luminor Marina 1950 3 Day Black...
Panerai MINT Men's PAM 312 L Luminor Marina 1950 3 Day Black...
฿161,906
Seller
Collectors Coins & Jewelry
 
US
Panerai RADIOMIR 3Days Platino 47mm PAM00373 Manual Pt950 K18...
Panerai RADIOMIR 3Days Platino 47mm PAM00373 Manual Pt950 K18...
฿871,794
Seller
TAMARIYA LTD
 
JP
Panerai Luminor 1950 3 Days GMT Power Reserve Automatic
Panerai Luminor 1950 3 Days GMT Power Reserve Automatic
฿247,962
Free shipping
Seller
de Boulle Diamond & Jewelry
US
Panerai Luminor Carbon Fiber Black Automatic PAM00616
TOP
Panerai Luminor Carbon Fiber Black Automatic PAM00616
฿418,176
Seller
VIP WATCH & JEWELLERY
36
HK
Panerai Luminor 1950 3 Days Titan
Panerai Luminor 1950 3 Days Titan
฿187,043
Seller
Uhrwerk-Bielefeld
19
DE
Panerai Luminor Power Reserve
Panerai Luminor Power Reserve
฿179,608
Seller
Berlin-Watches
 
DE
Panerai Luminor 3 Days PAM00372 Full Set
Panerai Luminor 3 Days PAM00372 Full Set
฿265,695
Seller
Henry´s Auktionshaus AG
DE
Panerai Luminor Marina 8 Days Titan
Panerai Luminor Marina 8 Days Titan
฿205,434
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
124
DE
Panerai Luminor Marina PAM 111 Watch with Leather Bracelet and...
Panerai Luminor Marina PAM 111 Watch with Leather Bracelet and...
฿143,055
Free shipping
Seller
Crown & Caliber
10
US
Panerai 2014 MINT  PAM 590 Q Luminor Marina 8 Days 44mm Steel...
Panerai 2014 MINT PAM 590 Q Luminor Marina 8 Days 44mm Steel...
฿142,832
Seller
Collectors Coins & Jewelry
 
US
Panerai 沛納海PANERAI Luminor1950 3Day pam524
Panerai 沛納海PANERAI Luminor1950 3Day pam524
฿256,147
Seller
Sixty Six Watch Company
TW
Panerai Luminor Chrono
Panerai Luminor Chrono
฿219,351
Free shipping
Seller
de Boulle Diamond & Jewelry
US
Panerai Luminor Composite Dark Brown Manual Wind PAM00375
TOP
Panerai Luminor Composite Dark Brown Manual Wind PAM00375
฿267,479
Seller
VIP WATCH & JEWELLERY
36
HK
Panerai Radiomir
Panerai Radiomir
฿258,260
Seller
Premium Watch
 
FR
Panerai Watch Luminor Submersible PAM00382
Panerai Watch Luminor Submersible PAM00382
฿1,194,794
Seller
Watchfinder.co.uk Ltd
UK
Panerai Ferrari
Panerai Ferrari
฿211,501
Free shipping
Seller
The Diamond Channel
ZA
Panerai Luminor Submersible 2500 Meter
Panerai Luminor Submersible 2500 Meter
฿469,563
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
124
DE
Panerai Luminor Base PAM 112 Watch with Rubber Bracelet and...
Panerai Luminor Base PAM 112 Watch with Rubber Bracelet and...
฿138,286
Free shipping
Seller
Crown & Caliber
10
US
Panerai MINT Men's  PAM 237 Luminor GMT 'Ghost' 'Brad Pitt'...
Panerai MINT Men's PAM 237 Luminor GMT 'Ghost' 'Brad Pitt'...
฿370,766
Seller
Collectors Coins & Jewelry
 
US
Panerai Special Editions
Panerai Special Editions
฿311,542
Seller
Sixty Six Watch Company
TW
Panerai Luminor Submersible 1950 3 Days BRONZO / On Stock, NEW...
TOP
Panerai Luminor Submersible 1950 3 Days BRONZO / On Stock, NEW...
฿860,827
Seller
Private Seller
 
DE
Panerai Luminor Pvd Titanium Black Automatic PAM00614
TOP
Panerai Luminor Pvd Titanium Black Automatic PAM00614
฿321,007
Seller
VIP WATCH & JEWELLERY
36
HK
Panerai Radiomir 10 Days GMT 47mm  PAM00323 PAM323
Panerai Radiomir 10 Days GMT 47mm PAM00323 PAM323
฿322,825
Seller
Luxurywatch.ee
9
EE
Panerai Watch Luminor 1950 PAM00372
Panerai Watch Luminor 1950 PAM00372
฿212,160
Seller
Watchfinder.co.uk Ltd
UK
Panerai Luminor 44 Marina Base Logo Acciaio  NEU
Panerai Luminor 44 Marina Base Logo Acciaio NEU
฿152,217
Seller
Hans-Peter Niesen KG
18
DE
Panerai Radiomir 3 days  Oro Rosa 47 mm
Panerai Radiomir 3 days Oro Rosa 47 mm
฿430,433
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
124
DE
Panerai Luminor Marina PAM 422 Watch with Leather Bracelet and...
Panerai Luminor Marina PAM 422 Watch with Leather Bracelet and...
฿195,508
Free shipping
Seller
Crown & Caliber
10
US
Panerai 2013 MINT  PAM 297 P Luminor GMT Stainless Steel 44mm...
Panerai 2013 MINT PAM 297 P Luminor GMT Stainless Steel 44mm...
฿200,054
Seller
Collectors Coins & Jewelry
 
US
Panerai pam 105
Panerai pam 105
Price on request
Seller
Sixty Six Watch Company
TW
Panerai Luminor GMT Automatic
TOP
Panerai Luminor GMT Automatic
฿183,753
Seller
Private Seller
 
UK
Panerai Luminor Stainless Steel Brown Manual Wind PAM00663
TOP
Panerai Luminor Stainless Steel Brown Manual Wind PAM00663
฿218,124
Seller
VIP WATCH & JEWELLERY
36
HK
Panerai Luminor Base
Panerai Luminor Base
฿145,886
Seller
IT'S ABOUT TIME & JEWELRY
CA
Panerai Watch Luminor Submersible PAM00194
Panerai Watch Luminor Submersible PAM00194
฿301,490
Seller
Watchfinder.co.uk Ltd
UK
Panerai Luminor Gmt Chrono Titan 8 Days
Panerai Luminor Gmt Chrono Titan 8 Days
฿390,090
Seller
Luxus4you GmbH
 
DE
Panerai Radiomir 1940 Paneristi forever
Panerai Radiomir 1940 Paneristi forever
฿322,825
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
124
DE
Panerai Radiomir GMT Alarm PAM 098 Watch with Leather Bracelet...
Panerai Radiomir GMT Alarm PAM 098 Watch with Leather Bracelet...
฿200,277
Free shipping
Seller
Crown & Caliber
10
US
Panerai 2015  Luminor 1950 Submersible Amagnetic Titanium 47mm...
Panerai 2015 Luminor 1950 Submersible Amagnetic Titanium 47mm...
฿246,213
Seller
Collectors Coins & Jewelry
 
US
Panerai 沛納海 Radiomir Black Seal 黑陶 PAM 292
Panerai 沛納海 Radiomir Black Seal 黑陶 PAM 292
฿210,753
Seller
Sixty Six Watch Company
TW
Panerai Luminor Chrono
TOP
Panerai Luminor Chrono
฿156,328
Seller
Private Seller
 
UK
Panerai Radiomir Ceramics Black Manual Wind PAM00577
TOP
Panerai Radiomir Ceramics Black Manual Wind PAM00577
฿240,532
Seller
VIP WATCH & JEWELLERY
36
HK
Panerai Radiomir GMT
Panerai Radiomir GMT
฿226,956
Seller
Juwelier van Willegen Rotterdam
10
NL
Panerai Watch Radiomir Automatic PAM00391
Panerai Watch Radiomir Automatic PAM00391
฿457,818
Seller
Watchfinder.co.uk Ltd
UK
Panerai Luminor Submersible 1950 Antimagnetic 3 Days PAM 389
Panerai Luminor Submersible 1950 Antimagnetic 3 Days PAM 389
฿324,742
Seller
Watch-Lounge.de
220
DE
Panerai Radiomir Composite 3 Days
Panerai Radiomir Composite 3 Days
฿244,564
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
124
DE
Panerai Luminor 1950 Marina 3 Days Automatic PAM 351 Watch...
Panerai Luminor 1950 Marina 3 Days Automatic PAM 351 Watch...
฿185,971
Free shipping
Seller
Crown & Caliber
10
US
Panerai PAM 114 I Luminor Base White Stainless Mechanical 44mm...
Panerai PAM 114 I Luminor Base White Stainless Mechanical 44mm...
฿136,474
Seller
Collectors Coins & Jewelry
 
US
Panerai 沛納海 PANERAI Radimir PAM 504 3日鍊動力儲存
Panerai 沛納海 PANERAI Radimir PAM 504 3日鍊動力儲存
฿213,996
Seller
Sixty Six Watch Company
TW
Panerai Luminor Base PAM 009 LUMINOVA
TOP
Panerai Luminor Base PAM 009 LUMINOVA
฿899,605
Seller
Private Seller
 
IT
  • 30
  • 60
  • 120

Filter by Production Year

  • Panerai New/unworn
  • Panerai Pre-owned
  • Watches from 2010 - 2017
  • Watches from 2000 - 2009
  • Watches from 1990 - 1999
  • Watches from 1980 - 1989
  • Watches from 1970 - 1979
  • Watches from 1960 - 1969
  • Watches from 1950 - 1959

Filter by Country

  • Offers from Germany
  • Offers from Germany, Austria, and Switzerland
  • Offers from Europe
  • Offers from the European Union

Models

Case diameter

  • 20-25 mm
  • 25-30 mm
  • 30-35 mm
  • 35-40 mm
  • 40-45 mm
  • 45-50 mm
  • 50-55 mm

Filter by Price

  • Best price
  • Panerai up to ฿4,000
  • Panerai ฿4,000 - ฿10,000
  • Panerai starting at ฿10,000

Case material

Panerai: The Cult Brand from Italy

Highlights

  • Most popular luxury watches: Panerai Luminor and Radiomir
  • Originally developed for elite Italian combat divers
  • Distinctive cushion-shaped cases
  • Distinctive crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve lasting up to 10 days (240 hours)

Panerai: A Harmonious Combination of Haute Horlogerie and Design

Those who wear a Panerai on their wrist, calls attention to themselves with the watch's unique design. These impressive, large watches are descendants of models from the 1930s and 1950s. During this time, Panerai supplied the Italian Marines with their diving instruments. The crown protection on Luminor models is particularly striking. When closed, the frame around the crown presses down against it, securing it against the case and making it water resistant.
Actor Sylvester Stallone purchased a Slytech, a special Luminor series, for shooting the film Daylight. Arnold Schwarzenegger, action hero and the Terminator, is also a fan of this Italian brand. He wore a Luminor Marina in the film Eraser.
The Radiomir comes without any crown protection. The watch was Panerai's first and it has been part of their product palette since 1936. Officine Panerai – the company's full name – originally developed the watch for the Italian military. The 47-mm case brings the Rolex Oyster to mind, as the Panerai was based on this watch.

Today, Panerai divides their watches into five collections:

The 1940 and 1950 series pay homage to each respective decade and consist of retro watches with specific design characteristics. Panerai also offers chronographs, GMT watches, manual watches, and automatic watches, as well as complicated models with a tourbillon. One watchmaking highlight is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Oro Rosso with a GMT function, tourbillon, and minute repeater.

Which movements does Panerai use?

Since 2005, Panerai has belonged to a select group of Swiss watch manufacturers that produce their own calibers. They had previously used calibers from other companies for their watches. Most were from the manufacturer ETA, part of the Swatch Group. The caliber Valjoux 7750 (without a chronograph function) and the manual caliber Unitas 6497 were frequently used. Today, Panerai produces a multitude of their own movements. Their repertoire includes simple manual calibers, chronograph calibers, and complicated movements with tourbillons and minute repeaters. Panerai's specialties are movements with long-lasting power reserves ; some lasting up to 10 days. Their first in-house caliber was the P.2002, which they presented in 2005. Their production facility has been located in the Swiss town of Neuchâtel since 2002.

How much do Panerai watches cost?

Prices for Panerai watches range from a few thousand to hundreds of thousands of euros. One of the most expensive models is the 18-karat red gold Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Thanks to its skeletonized in-house caliber P.2005/MR, you can view the tourbillon from both the front and back sides. The highlight of this model is its minute repeater, which you start with a push-piece at 8 o'clock. Three tiny hammers chime the hours, 10-minute intervals, and the individual minutes. If you want to enjoy this melodious watch, be prepared to spend over 300,000 euros.
You can purchase the Lo Scienziato - Luminor 1950 Tourbillon GMT for around 115,000 euros. This skeletonized watch is available in titanium or ceramic (without a minute repeater). If you're looking for an affordable entry into the world of Panerai watches, then the Luminor Base Logo Acciaio or the Radiomir Black Seal Logo Acciaio are good choices. Both cost around 3,500 euros new.

Panerai Watches Price Overview

Model Features Price (approx.)
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, Ref. PAM00600 Minute repeater, tourbillon, GMT, 4-day power reserve 300,000 euros
Lo Scienziato - Luminor 1950 Tourbillon GMT, Ref. PAM00578 Tourbillon, GMT, power reserve display, 6-day power reserve 115,000 euros
Luminor Submersible 1950 3 Days Automatic Bronzo, Ref. PAM00382 Bronze case, rotatable bezel, small seconds, date, 3-day power reserve 30,000 euros
Luminor Marina 8 Days Oro Rosso, Ref. PAM00511 Red gold case, small seconds, 8-day power reserve 15,000 euros
Radiomir 3 Days Automatic Oro Rosso, Ref. PAM00573 Red gold case, small seconds, 3-day power reserve 16,000 euros
Luminor Submersible 1950 Carbotech 3 Days Automatic, Ref. PAM00616 Carbon case, small seconds, rotatable bezel, date, 3-day power reserve 15,000 euros
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, Ref. PAM00526 Flyback chronograph, regatta countdown, 3-day power reserve 12,000 euros
Radiomir 10 Days GMT Automatic Acciaio, Ref. PAM00323 GMT, date, small seconds, power reserve display, 10-day power reserve 8,500 euros
Luminor 1950 3 Days Acciaio, Ref. PAM00372 Hours, minutes, 3-day power reserve 6,300 euros
Luminor Submersible Automatic, Ref. PAM00024 Automatic, small seconds, date, rotatable bezel 5,500 euros
Luminor Marina 8 Days Acciaio, Ref. PAM00510 Small seconds, 8-day power reserve 4,700 euros
Luminor Marina Logo Acciaio, Ref. PAM01005 Small seconds, 56-hour power reserve 3,800 euros
Radiomir Black Seal Logo Acciaio, Ref. PAM00380 Small seconds, 56-hour power reserve 3,500 euros
Luminor Base Logo Acciaio, Ref. PAM00630 Hours, minutes, 56-hour power reserve 3,500 euros

Panerai Luminor and Its Iconic Crown-Protecting Bridge

The Luminor is, without a doubt, one of the most famous watches in the world. Its distinctive crown-protecting bridge is its main, distinctive feature. Most versions have a case diameter of 44 mm, making these diving watches the perfect fit for a larger wrist.
Standard versions are known as the Luminor Base Logo Acciaio and have only two hands to display the hour and minutes. New, they cost around 3,500 euros. Top Luminor Marina models made of 18-karat red gold with an 8-day power reserve (192 hours) cost around 15,000 euros new. You can purchase a new stainless steel Luminor Marina for much less, around 3,800 euros. If you want a model that runs for longer than a week before needing to be wound again, you should be prepared to spend around 4,700 euros for the 8-day version. The diving watch version is available new for around 5,500 euros.
You can purchase a pre-owned Luminor, such as a Base or Marina, for around 3,200 euros. Gold variants cost around 13,000 euros, while limited editions can cost over 20,000 euros. Panerai Luminors have the advantage that they maintain their value over the years.

Panerai Luminor 1950: Retro Design

Watches from the Panerai Luminor 1950 collection were inspired by vintage watches that Panerai made for the combat divers of the Italian Marines in the mid-20th century. The watch that most closely resembles the original version is reference number PAM00372. It features a 47-mm stainless steel case, crown-protecting bridge, and a so-called sandwich dial. A sandwich dial is made up of two discs set on top of each other. The bottom disc contains luminous material while the upper disc has corresponding cutouts for the numerals and indices. This large timepiece is most suitable for bigger wrists, and its aged, dark brown calf leather strap emphasizes its retro design.
You can purchase new models with reference number PAM00372 for around 6,300 euros, while the prices for pre-owned models start at around 5,300 euros. One of the introductory models in this collection is the 44-mm Luminor Marina 1950 3 Days Automatic Acciaio (PAM00351). You can buy pre-owned models for less than 5,000 euros, while new versions cost about 5,700 euros.
Highlights of this series are intricate flyback or double chronographs. Regatta chronographs, which have a countdown function, are also available. The Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526) was made for yachtsmen and costs around 12,000 euros new. Pre-owned models are rare, seeing as the watch is still a relatively new model.
The Luminor Submersible 1950 3 Days Automatic Bronzo (PAM00382) is especially treasured by collectors. The bronze watch was introduced in 2011 as a limited edition with a run of 1,000 pieces. Within a very short time, the value of the watch had significantly increased. You should be prepared to spend around 30,000 euros on a pre-owned watch in good condition. This also applies to the watch's successor (PAM00507), which was introduced two years later. Panerai released the third version of this bronze watch in 2017, again limiting it to 1,000 pieces. Thus, it's quite likely that the value of this diving watch will increase quickly over the next few months.

The Radiomir: Panerai's First Wristwatch

Panerai introduced the first Radiomir watches to the market in 1936. The timepieces were originally meant for the Marines. The design of current models is heavily reminiscent of the originals; they both have large cases ranging between 45 and 47 mm.
Above all, the Radiomir California 3 Days Acciaio (PAM00424) is a homage to the 1930s timepieces. The "California" in its name refers to its so-called California dial, which uses Roman numerals as hour markers on the top half and Arabic numerals on the bottom half. It also features a cushion-shaped case, an unprotected cone-shaped crown, and thin wire loop strap attachments. The Radiomir California is available for 4,800 euros pre-owned in very good condition; new, this retro watch costs around 5,400 euros. The 45-mm Radiomir Black Seal is a bit more affordable, costing only 3,500 euros pre-owned and 4,000 euros new.
 
  • Flyback and double chronographs
  • Models with ceramic or carbotech cases
  • Regatta chronographs with countdown functions
  • Power reserves lasting up to 10 days

1940s Style Radiomir 1940

Panerai revised the Radiomir's case in the 1940s. Its predecessor's cushion-shaped case, as well as the thin wire loop strap attachments, were old news. The new version was 47 mm in diameter and had horn-shaped lugs for improved stability. The sandwich dial featured four Arabic numerals at 12, three, six, and nine o'clock. Panerai used stick indices for the remainder of the hour markers.
The current models in the Radiomir 1940 collection are reminiscent of diving watches from the 1940s. The case diameter ranges from 42 to 47 mm. The smallest versions are suitable as women's watches, especially those made of 18-karat red gold. One such model is the Radiomir 1940 Oro Rosso (PAM00513), which costs about 12,000 euros new. The 45-mm gold version (PAM00573), as well as the 47-mm gold version (PAM00515), are more suitable for men. Both cost around 16,000 euros.
One highlight of this collection is the Radiomir 1940 10 Days GMT Automatic Oro Rosso, which features a GMT function, automatic movement, power reserve, date display, and 24-hour display. Like its name suggests, the watch has enough energy to last 10 days after it's fully wound. You can purchase this timepiece for around 32,000 euros on Chrono24.

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What is known for sure, however, is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) at the beginning of the 20th century.
Initially, the company focused on importing and selling Swiss watches from companies such as Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered as individual pieces. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working Together with the Italian Marines

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai worked on developing fluorescent devices together with Lieutenant Carlo Ronconi. Since the new luminous material was radium-based, it also glowed in the dark. The term Radiomir first appeared in 1916 on a French registered patent. The word is a combination of the Italian words radio (radium) and mira (sight). In the years following, Panerai delivered compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.
Over the course of the 1940s, Panerai developed an unmistakable mark of their brand that remains iconic today: the half-moon crown-protecting bridge. This distinctive type of crown protection is still featured on today's Luminor models. The luminous material Luminor, made from tritium, was brand new at the end of the 1940s and replaced the radioactive material Radiomir.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They were inspired by the demands of the military and more recently, action stars such as Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.