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Vacheron Constantin Overseas 47040/000R-9666 New Rose gold 42mm Automatic
TOP
Vacheron Constantin 47040/000R-9666 Overseas
฿848,896
Verified Dealer
19
HK
Bulgari Lucea BVLGARI 102384 New Rose gold 36mm Automatic
TOP
Bulgari BVLGARI 102384 Lucea
฿205,204
Verified Dealer
19
HK
H.Moser & Cie. Endeavour 1804-1200 New Steel 42mm Automatic
TOP
H.Moser & Cie. Endeavour Tourbillon Concept
฿2,038,654
Verified Dealer
RU
Hamilton Khaki Pilot Day Date H64605531 New Steel 42mm Automatic
TOP
Hamilton H64605531 Khaki Pilot Day Date
฿22,888
Verified Dealer
19
HK
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
Rolex GMT-Master II Pepsi 126710BLRO
฿587,217
Free shipping
Verified Dealer
487
UK
F20475/3 New Steel 38mm Quartz
Relojes Festina Reloj Festina Boyfriend Collection mujer F20475/3
฿2,771
Verified Dealer
11
ES
Rolex Lady-Datejust 179138 New Yellow gold 26mm Automatic
TOP
Rolex Lady-Datejust 26, new, closing down sale - o.p.: 33.600 CHF
฿678,038
Verified Dealer
40
CH
Seiko SCED037 Unworn Quartz Thailand, Bangkok
Seiko SCED037(ALIENS)
฿18,801
Private Seller
TH
Rolex Daytona 116506 New Platinum 40mm Automatic
TOP
Rolex Daytona 40mm Blue Diamond Dial Platinum 116506 NEW 2020
฿2,750,533
Free shipping
Verified Dealer
32
US
Vacheron Constantin Overseas 4500V/110A-B128 Unworn Steel 41mm Automatic
Vacheron Constantin Overseas Automatic Date 41 mm blue dial
฿645,432
Verified Dealer
114
PL
Seiko Grand Seiko STGF067 New Gold/Steel Quartz
Seiko STGF067
Price on request
Verified Dealer
358
JP
Rolex Daytona 116515ln New Rose gold 40mm Automatic Thailand, Bangkok
Rolex Daytona Rose Gold Oysterflex Chocolate Dial 116515LN
฿1,197,305
Verified Dealer
TH
Hublot Big Bang Sang Bleu 415.EX.7179.VR.MXM19 New Ceramic 45mm Automatic
TOP
Hublot Big Bang Unico Sang Bleu Ceramic Blue 45 mm
฿610,354
Verified Dealer
816
UK
Cartier Santos (submodel) New Steel 35.1mm Automatic Thailand, Bangkok
Cartier Santos
฿195,000
Verified Dealer
TH
Jaeger-LeCoultre Reverso (submodel) Q3832420 Unworn Rose gold 47mm Automatic
TOP
Jaeger-LeCoultre Reverso Duo Face/ An Lager/In Stock
฿444,881
Verified Dealer
316
CH
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Pearlmaster 29, new, closing down sale - off. pr.: 82400...
฿1,719,821
Verified Dealer
40
CH
Seiko 5 443942 Unworn Steel 37mm Automatic Thailand, Samutprakan
Seiko 5 Vintage automatic SNXJ92 Day Date Mens Watch, Japan
฿9,546
Private Seller
TH
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic
TOP
Rolex Sea-Dweller Deepsea 44mm 126660
฿467,564
Free shipping
Verified Dealer
32
US
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
฿18,065
Verified Dealer
150
ES
Corum Admiral's Cup (submodel) 694550371CG12 New Rose gold 44mm Automatic
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada 600...
฿487,581
Verified Dealer
67
ES
Patek Philippe Nautilus 5711/1A-010 New Steel 40mm Automatic Thailand, Bangkok
Patek Philippe Nautilus
฿2,417,262
Verified Dealer
TH
Jaeger-LeCoultre Master Chronograph Q1538420 or 1538420 New Steel 40mm Automatic
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
฿273,256
Verified Dealer
816
UK
Hublot Big Bang 44 mm 301.SX.1170.RX New Steel 44mm Automatic
Hublot Big Bang 44 mm 301.SX.1170.RX
฿312,192
Verified Dealer
103
PL
Cartier Panthère W3PN0006 New Gold/Steel 22mm Quartz
TOP
Cartier Panthère de Cartier/ An Lager/In stock
฿312,574
Verified Dealer
316
CH
Hublot King Power 771.CI.1170.RX New Ceramic 48mm Automatic
TOP
Hublot King Power, new, closing down sale - off. pr.: 26.900 CHF
฿496,117
Verified Dealer
40
CH
SD89458RG Unworn Steel 36mm Automatic Thailand, Samutprakan
Sandoz Day Date Automatic Presidents Watch, Swiss
฿8,737
Private Seller
TH
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
TOP
Rolex GMT-Master II 40mm Pepsi Steel Jubilee 126710BLRO
฿582,440
Free shipping
Verified Dealer
32
US
Glashütte Original 1-36-13-01-80-70 New Steel 43,2mm Automatic
TOP
Glashütte Original SeaQ Panoramadatum
฿322,716
Verified Dealer
1718
DE
Panerai Radiomir PAM00753 New Steel 45mm Automatic
Panerai Radiomir Base Logo Automatic Black Dial 45 mm Men's...
฿135,829
Verified Dealer
170
HK
Ulysse Nardin Diver Black Sea U263-92-3C/92 New Steel 45,8mm Automatic
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
฿195,734
Verified Dealer
67
ES
IWC Big Pilot IW501005 New Bronze 46.2mm Automatic
TOP
IWC Big Pilot’s Heritage
฿357,794
Verified Dealer
816
UK
Hamilton Khaki Pilot H64715535 New Steel 46mm Automatic
TOP
Hamilton Khaki Pilot
฿22,801
Verified Dealer
39
GR
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
฿103,480
Verified Dealer
84
DE
Hublot Big Bang 342.CH.230.RW New Ceramic 41mm Automatic
TOP
Hublot Big Bang Aspen, new, closing down sale - o.p.: 13.900 CHF
฿276,190
Verified Dealer
40
CH
Rolex Oyster Perpetual 39 114300 Unworn Steel 47mm Automatic Thailand, Bangkok
Rolex Oyster Perpetual 39 limited Edition
฿200,000
Private Seller
TH
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic
TOP
Rolex Yacht-Master White Gold 2019 New Model 226659
฿1,019,295
Free shipping
Verified Dealer
32
US
Bruno Söhnle Pesaro 17-13073-742 New Steel
Bruno Söhnle Pesaro I 17-13073-742 Herrenarmbanduhr
฿22,730
Verified Dealer
618
DE
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date 116610LV Hulk w/Box & Papers
฿512,964
Verified Dealer
 
US
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
฿228,006
Verified Dealer
67
ES
IWC Portuguese Hand-Wound IW510212 New Steel 43.2mm Manual winding
TOP
IWC Portugieser Hand Wound Eight Days 150 Years
฿322,716
Verified Dealer
816
UK
Revue Thommen Diver Revue Thommen Swiss Made Diver GMT Automatik 17572.2134 New Steel 42mm Automatic
TOP
Revue Thommen DIVER GMT 17572.2134 (inkl.19%Mwst.)
฿25,221
Verified Dealer
23
DE
Jaquet-Droz Grande Seconde SW J029530202 New Steel 45mm Automatic
TOP
Jaquet-Droz SW Chronograph Grey
฿417,426
Free shipping
Verified Dealer
385
LV
Jaquet-Droz New White gold 43mm Automatic
TOP
Jaquet-Droz "The Times Zones", 1/1, new, closing down - o.p.:...
฿661,500
Verified Dealer
40
CH
Mondaine MSX.3511B.LB Unworn Steel 35mm Quartz Thailand, Hua Hin
Mondaine backlight 35m.m.
฿5,306
Private Seller
TH
Rolex Datejust 126333 New Gold/Steel Automatic
TOP
Rolex Datejust Steel 18k YG 41 White Dial Jubilee 126333
฿388,283
Free shipping
Verified Dealer
32
US
Rolex Submariner Date 16803 Unworn Gold/Steel 40mm Automatic
Rolex Submariner Date
฿385,079
Free shipping
Verified Dealer
17
US
Rolex Daytona 116500LN Unworn Steel 40mm Automatic
TOP
Rolex Daytona Stainless Steel 116500LN w/ Box & Papers
฿734,466
Verified Dealer
 
US
Corum Admiral's Cup Legend 42 395.101.22.F373.WB12 New Steel 42 mmmm Automatic
TOP
Corum Admiral Legend 42
฿114,003
Verified Dealer
67
ES
IWC Da Vinci Automatic IW358102 New Steel 40.4mm Automatic
TOP
IWC Da Vinci Automatic 150 Years
฿276,413
Verified Dealer
816
UK
Sinn 103 103.0619 New Steel 41mm Automatic
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
฿85,941
Verified Dealer
84
DE
Breguet Héritage 3670 Unworn Yellow gold 28mm Automatic Thailand, Bangkok
Breguet Héritage
฿268,585
Verified Dealer
TH
Breguet Marine 8828BR/5D/586 DD00 New Rose gold 34.6mm Automatic
TOP
Breguet Marine chronograph, new, closing down sale, o.p.:...
฿1,190,727
Verified Dealer
40
CH
Seiko Prospex SBDJ 015 J1 Unworn Titanium 44mm Quartz Thailand, 65000
Seiko PROSPEX SBDJ 015 J1
฿31,033
Private Seller
TH
Rolex Daytona 116500LN New Steel 40mm Automatic
TOP
Rolex Daytona Ceramic Bezel White Dial 116500LN NEW 2020
฿841,317
Free shipping
Verified Dealer
32
US
Hanhart Primus 742.270-1320 New Steel 44mm Automatic
TOP
Hanhart Primus Diver Blue
฿89,098
Free shipping
Verified Dealer
385
LV
Audemars Piguet Royal Oak Offshore Chronograph 26406FR.OO.A002CA.01 Unworn Carbon 44mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Queen Elizabeth II Cup 2016
฿2,028,494
Verified Dealer
 
US
Corum Admiral's Cup Legend 42 984.101.20/F373 AB12 New Steel 42mm Automatic
TOP
Corum Admiral's Legend 42 Chronograph
฿135,050
Verified Dealer
67
ES
Glashütte Original Sixties Panorama Date 2-39-47-09-02-04 or 39-47-09-02-04 New Steel 42mm Automatic
TOP
Glashütte Original Vintage Collection Sixties Panorama Date
฿219,587
Verified Dealer
816
UK
Sinn EZM 13 613.010 New Steel 41mm Automatic
TOP
Sinn EZM 13
฿78,925
Verified Dealer
84
DE
Bulgari Octo 103068 New Titanium 42mm Automatic
TOP
Bulgari Octo Finissimo 103068
฿448,645
Verified Dealer
1718
DE
Breguet Reine de Naples 8967ST/V8/J50 New Steel 43mm Automatic
TOP
Breguet Reine de Naples, new, closing down sale - o.p.: 18.000...
฿357,228
Verified Dealer
40
CH
Orient FEM5C00NWZ Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Automatic FEM5C00NWZ Men's Watch
฿6,472
Private Seller
TH
Rolex Submariner Date 116618LB New Yellow gold 40mm Automatic
TOP
Rolex Submariner Blue Ceramic 116618LB NEW 2020
฿970,756
Free shipping
Verified Dealer
32
US
Sinn 6012.010 New Steel 41.5mm Automatic
TOP
Sinn 6012 Frankfurt Financial District Watch Set
฿149,081
Free shipping
Verified Dealer
385
LV
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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