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TOP
Vacheron Constantin Special Order 1960s Asymmetrical Sapphire...
฿285,879
Free shipping
Verified Dealer
26
US
TOP
Patek Philippe Grand Complications Perpetual Calendar Chronogr...
Price on request
Verified Dealer
 
AE
TOP
Patek Philippe Nautilus Platinum Sapphire Bezel 5711p
Price on request
Verified Dealer
 
AE
TOP
Cartier WSRN0022 RONDE SOLO DE CARTIER
฿85,298
Verified Dealer
12
HK
Orient VERY RARE Orient Automatic FEV03001BY Day-Date Presiden...
฿15,071
Private Seller
TH
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
฿3,107,384
Private Seller
TH
TOP
Patek Philippe Annual Calendar, Moon Phases Ref. 5396G - 011...
฿1,365,044
Free shipping
Verified Dealer
89
IT
Seiko Limited Edition Zimbe SRPD19K
฿19,500
Private Seller
TH
Patek Philippe Nautilus
฿2,299,464
Private Seller
TH
Seiko Prospex SPB099J Zimbe 11 Thailand Limited edition 500pcs
฿56,000
Private Seller
TH
Patek Philippe Nautilus
฿3,054,020
Private Seller
TH
TOP
Patek Philippe Aquanaut Blue Dial & Strap Steel 5067A-025
฿776,846
Free shipping
Verified Dealer
12
US
Ingersoll I02603
฿9,291
Private Seller
IR
TOP
Hublot Wall Clock Dealer Display 34cm
฿136,916
Verified Dealer
776
BE
TOP
Maurice Lacroix Masterpiece Squelette MP7138-SS001-030
฿147,382
Verified Dealer
68
NL
Benrus BR003
฿6,100
Private Seller
TH
TOP
Rolex Lady-Datejust 28, closing sale - official price 15.800 CHF
฿342,339
Verified Dealer
28
CH
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
฿50,614
Verified Dealer
114
ES
Dubey & Schaldenbrand -
฿46,611
Verified Dealer
14
TH
Gant Time GTAD05600299I Kelowna Herren 42mm 5ATM
฿2,848
Verified Dealer
6402
DE
TOP
Patek Philippe Nautilus
฿2,131,634
Free shipping
Verified Dealer
12
US
TOP
Rolex Daytona Black Dial NOS 116520
฿890,470
Verified Dealer
619
NL
TOP
IWC with JLC Automatic Caliber, NOS, Full Set
฿124,498
Verified Dealer
14
CH
TOP
Maurice Lacroix Pontos Chronograph Valjoux 7750 Limited...
฿54,732
Verified Dealer
68
NL
Straight from the manufacturer
Porsche Design Chronograph Titanium Limited Edition
฿169,858
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
56
DE
TOP
Tudor Black Bay Bronze 43, new
฿108,780
Verified Dealer
28
CH
TOP
Tissot T-RACE MARC MARQUEZ 2019 LIMITED EDITION
฿20,589
Verified Dealer
114
ES
Cartier Pasha C
฿100,058
Verified Dealer
14
TH
TOP
Sinn 903 ST Navigation Chronograph
฿108,092
Free shipping
Verified Dealer
289
LV
Vacheron Constantin 47014 Automatico datario oro giallo
฿259,077
Verified Dealer
13
IT
TOP
TAG Heuer Formula 1 Quarz
฿45,948
Verified Dealer
2364
DE
TOP
Rado Ceramica Quartz
฿48,899
Verified Dealer
714
UK
TOP
Maurice Lacroix Les Classiques Automatic Lady Watch LC6063
฿51,301
Verified Dealer
68
NL
Straight from the manufacturer
Porsche Design Chronotimer GP ICE RACE Special Edition
฿169,927
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
56
DE
TOP
Breguet Marine 35, new, closing sale - official price 64.300 CHF
฿1,198,265
Verified Dealer
28
CH
TOP
Casio Gravitymaster GWR-B1000X-1AER LIm-Edition
฿31,741
Verified Dealer
114
ES
Breguet Héritage
฿257,913
Verified Dealer
14
TH
TOP
Sinn 104St Sa I B Pilot watch with Dark Blue dial
฿39,462
Free shipping
Verified Dealer
289
LV
Festina F16716/3 Damenuhr 36mm 5ATM
฿2,985
Verified Dealer
6402
DE
TOP
IWC Schaffhausen Pocket Gold Watch 14K UNUSED 1916 Savonette
฿99,479
Free shipping
Verified Dealer
36
PL
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
฿255,302
Verified Dealer
714
UK
Longines Présence Leather
฿20,246
Free shipping
Verified Dealer
9
BE
Straight from the manufacturer
Porsche Design Chronotimer Flyback Special Edition
฿214,468
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
56
DE
TOP
Breguet Classique Chronograph 43, new, closing sale, o.p....
฿887,019
Verified Dealer
28
CH
TOP
Tissot Seastar 1000
฿17,672
Verified Dealer
114
ES
Bulgari
฿72,402
Verified Dealer
14
TH
TOP
Sinn Diving Watch U1 B
฿62,453
Free shipping
Verified Dealer
289
LV
Bulgari Serpenti Tubogas Quartz Steel Diamond 35mm Size L New
฿219,615
Verified Dealer
37
UK
TOP
Sinn 903 ST
฿101,229
Verified Dealer
62
DE
TOP
Glashütte Original Senator Cosmopolite Minimalist World Traveler
฿575,803
Verified Dealer
714
UK
TOP
Cartier Rotonde De Cartier Jour & Nuit W1556243 Rose Gold 43.5mm
฿871,488
Verified Dealer
554
CH
Straight from the manufacturer
Porsche Design Chronotimer Series 1 Sportive Black & Gold
฿221,331
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
56
DE
TOP
Tiffany Atlas 42, new, closing down sale - official price...
฿93,343
Verified Dealer
28
CH
Rolex Explorer - Stahl- ref.214270 - 10/2018 - LC100
฿226,478
Verified Dealer
8
DE
Carl F. Bucherer Adamavi
฿130,510
Verified Dealer
14
TH
TOP
Sinn 104 St Sa I The classic pilot watch
฿46,325
Free shipping
Verified Dealer
289
LV
TOP
Rado Diastar Sintra
฿37,349
Verified Dealer
43
CH
TOP
Sinn 206 ARKTIS II
฿118,729
Verified Dealer
62
DE
TOP
Montblanc 1858 Geosphere
฿133,485
Verified Dealer
714
UK
Ebel Brasilia Mini Two Tone Steel & 18k Yellow Gold MOP...
฿102,544
Free shipping
Verified Dealer
86
US
Straight from the manufacturer
Porsche Design MONOBLOC ACTUATOR 24H-Chronotimer Black & Rubber
฿214,468
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
56
DE
TOP
Breguet Tradition 40, new, closing sale - official price...
฿715,834
Verified Dealer
28
CH
TOP
Seiko Men's Prospex SPB1053J1 Dark Green Limited Ed Auto Wat
฿33,114
Verified Dealer
2412
CH
Rolex Bubble Back
฿276,557
Verified Dealer
14
TH
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.