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TOP
Omega 424.58.40.20.52.001 DE VILLE
฿415,599
Verified Dealer
8
HK
TOP
TAG Heuer CAR201Z.BA0714 CARRERA CALIBRE HEUER 01
฿126,478
Verified Dealer
8
HK
TOP
TAG Heuer WAY131K.BA0748
฿37,004
Verified Dealer
8
HK
TOP
Rolex NOS Rolex Daytona 16520 zenith Real Patrizzi W Full Set
฿2,120,104
Verified Dealer
23
US
Piaget Possession Quartz 34mm g0a43090
฿102,793
Free shipping
Verified Dealer
384
US
Movado Eliro Women's Watch
฿51,083
Free shipping
Verified Dealer
336
US
Mido Commander Chronograph
฿54,755
Verified Dealer
2139
DE
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
฿3,133,930
Private Seller
TH
Seiko Prospex SPB099J Zimbe 11 Thailand Limited edition 500pcs
฿60,000
Private Seller
TH
Patek Philippe Nautilus
฿3,433,017
Private Seller
TH
TOP
Patek Philippe Nautilus Stahl Automatik Mondphase Gangreserve...
฿3,294,310
Verified Dealer
1119
DE
Benrus BR003
฿6,100
Private Seller
TH
Benrus BR003
฿6,500
Private Seller
TH
TOP
Urwerk UR-105 TA CC
฿1,560,462
Verified Dealer
8
MC
TOP
A. Lange & Söhne Saxonia Thin
฿448,373
Verified Dealer
686
UK
TOP
Arnold & Son Nebula
฿305,157
Verified Dealer
5
BE
TOP
Maurice Lacroix Masterpiece Tradition Petite Seconde Automatik...
฿34,642
Free shipping
Verified Dealer
1504
DE
TOP
Sinn 104St Sa I B Pilot watch with Dark Blue dial
฿39,185
Verified Dealer
248
LV
Meistersinger Pangaea PM917G | 40MM
฿57,044
Verified Dealer
188
NL
TOP
Jaeger-LeCoultre Rendez vous Date Q3512120 NEW
฿526,743
Verified Dealer
635
LI
Rolex Datejust 116200 Black Venom - Limited edition /35
฿273,948
Verified Dealer
28
IT
TOP
Corum Romulus Bicolor
฿159,171
Verified Dealer
39
CH
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
฿51,148
Verified Dealer
104
ES
TOP
Montblanc TimeWalker Manufacture Chronograph Limited Edition
฿130,732
Verified Dealer
686
UK
TOP
Eterna Super Kontiki
฿32,639
Verified Dealer
 
PL
TOP
Maurice Lacroix Masterpiece Squelette Herren-Armbanduhr...
฿127,680
Free shipping
Verified Dealer
1504
DE
TOP
Sinn Diving Watch U1 B
฿63,112
Verified Dealer
248
LV
TOP
Porsche Design Dashboard
฿254,876
Verified Dealer
174
ES
TOP
Chopard Imperiale 18K Redgold 4238 bracelet NEW
฿460,857
Verified Dealer
635
LI
Fossil Townsman Chronograph Quartz FS5434 Men's Watch
฿3,291
Free shipping
Verified Dealer
499
SG
Seiko Prospex Samurai Zimbe No.9 SRPD13K (NEW, 1300 Limited)
฿30,932
Verified Dealer
81
JP
TOP
Tissot Seastar 1000
฿17,859
Verified Dealer
104
ES
TOP
Cartier Ballon Bleu De Cartier
฿221,239
Verified Dealer
686
UK
Hamilton Khaki Field King Herrenuhr H64451133
฿13,697
Verified Dealer
4352
DE
TOP
Maurice Lacroix Pontos Date Herren-Armbanduhr Automatik PVD...
฿32,874
Free shipping
Verified Dealer
1504
DE
Alexander Shorokhoff Avantgarde Chrono C01
฿56,142
Verified Dealer
2139
DE
TOP
Oris Aquis Chronograph
฿79,584
Verified Dealer
50
ES
Orient FTT17002D
฿7,941
Free shipping
Verified Dealer
727
NL
TOP
JeanRichard Paramount Pack 3 watches
฿650,193
Verified Dealer
174
ES
Hublot Quartz 33mm Classic Fusion
฿441,884
Verified Dealer
54
US
TOP
Tissot T-RACE MARC MARQUEZ 2019 LIMITED EDITION
฿20,806
Verified Dealer
104
ES
TOP
IWC Da Vinci Automatic 150 Years
฿312,092
Verified Dealer
686
UK
Glycine Combat Sub 42mm Automatik GL0089
฿20,459
Verified Dealer
4352
DE
Audemars Piguet Lady Royal Oak 33 Quartz Diamond Set Watch...
฿383,178
Verified Dealer
68
UK
TOP
Eterna ADVENTIC GMT MANUFACTURE
฿45,080
Free shipping
Verified Dealer
255
PL
TOP
Corum AdmiralS.C.One
฿188,989
Verified Dealer
50
ES
Orient FAC0000DB Bambino
฿6,207
Free shipping
Verified Dealer
727
NL
Hamilton Khaki Field Auto 44 H70625133
฿18,032
Verified Dealer
792
DE
Hublot Automatic 38mm Classic Fusion
฿163,278
Verified Dealer
54
US
TOP
Casio G-Shock
฿24,100
Verified Dealer
104
ES
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
฿257,996
Verified Dealer
686
UK
Luminox Atacama Field 20ATM Automatik XL.1907.NF
฿31,036
Verified Dealer
4352
DE
Audemars Piguet Royal Oak Offshore Forged Carbon Ladies Watch...
฿689,308
Verified Dealer
95
US
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
฿84,959
Verified Dealer
60
DE
TOP
Corum Admiral´S Cup Legend Chrono gold bezel
฿201,126
Verified Dealer
50
ES
Rolex Lady Oyster Perpetual Champagne Sunburst Steel/18k gold Dia
฿399,858
Free shipping
Verified Dealer
1188
US
Ingersoll Minneapolis
฿13,775
Verified Dealer
RU
Omega Seamaster Aqua Terra 150M OMEGA MASTER CHRONOMETER 41 MM
฿135,198
Free shipping
Verified Dealer
290
US
TOP
Casio PRW-7000-1AER
฿23,407
Verified Dealer
104
ES
TOP
Piaget Possession 34 mm
฿242,739
Verified Dealer
686
UK
Ball Engineer Master II Automatik Diver 300m Herrenuhr...
฿71,261
Verified Dealer
4352
DE
Rolex GMT-Master II
฿589,508
Verified Dealer
 
FR
TOP
Sinn Taucheruhr UX S GSG 9 (EZM 2B)
฿74,902
Verified Dealer
60
DE
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
฿193,497
Verified Dealer
50
ES
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.