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Rolex Submariner Date 116610LN Unworn Steel 40mm Automatic Thailand, Bangkok
Rolex Submariner Date
฿485,000
Excl. shipping
Private Seller
TH
Patek Philippe Perpetual Calendar Chronograph 5270P-001 New Platinum 41mm Manual winding Thailand, Ladprao
Patek Philippe Perpetual Calendar Chronograph
฿8,200,000
+ ฿700 for shipping
Professional dealer
TH
Seiko Prospex SBDC049 New Steel Automatic Thailand, Bangkok
Seiko Prospex PADI Collaboration SBDC049 (NEW, 1,000 Limited)
฿47,292
+ ฿989 for shipping
Professional dealer
4.86 (82)
JP
Seiko 5 SNXJ92 Unworn Steel 38mm Automatic Thailand, Bangkok
Seiko 5
฿20,458
Excl. shipping
Private Seller
TH
Orient FEV03002BY Unworn Thailand, Bangkok
Orient President Day​Date FEV03002BY
฿19,500
Excl. shipping
Private Seller
TH
Seiko SRPD08K Unworn Automatic Thailand, Bangkok
Seiko SRPD08K Mashu lake Limited Edition 1963Pcs
฿23,500
Excl. shipping
Private Seller
TH
Orient FEVO3000GY Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Presidents Day Date Automatic Gold Dial 2 tone FEV03000...
฿19,265
Excl. shipping
Private Seller
TH
Rolex Sky-Dweller 326933 Unworn Gold/Steel 42mm Automatic
Rolex Sky-Dweller Stahl / Gold Herrenuhr Oyster Perpetual Ref....
฿907,543
+ ฿6,088 for shipping
Sold by Chrono24
DE
Oris Aquis Date 01 733 7766 4150-Set New Steel 41.5mm Automatic Thailand, Bangkok
Oris Aquis Date Upcycle 41.5mm PET plastic recycled dial
฿63,079
Free shipping
Professional dealer
4.98 (20)
TH
Orient FEV03000GY Unworn Automatic Thailand, Bangkok
Orient President DayDate FEV03000GY
฿18,200
Excl. shipping
Private Seller
TH
Blancpain Léman Fly-Back 2385F-1130-71 Unworn Steel 30mm Automatic
Blancpain Leman Flyback Chronograph
฿258,374
+ ฿13,318 for shipping
Professional dealer
4.95 (34)
DE
Seiko 5 SNXJ89 Unworn Thailand, Bangkok
Seiko SNXJ89 Datejust
฿12,000
Excl. shipping
Private Seller
TH
Tissot Couturier T035.439.16.031.01 Unworn Quartz Thailand, BKK
Tissot Special Collections Couturier GMT "Michael Owen"...
฿50,702
+ ฿989 for shipping
Professional dealer
4.86 (82)
JP
Tudor Black Bay Fifty-Eight M79010SG-0001 New Silver 39mm Automatic Thailand, Bangkok
Tudor Black Bay Fifty-Eight 925
฿155,000
+ ฿700 for shipping
Professional dealer
TH
Seiko Sarb075 New Steel 42mm Automatic Thailand, Nakhon Sawan
Seiko Land Monster Limited Edition Extremely Rare sarb075
฿45,000
+ ฿1,500 for shipping
Professional dealer
4.87 (64)
TH
Rolex Datejust 36 126234 New Steel 36mm Automatic
Rolex Datejust 36 Palm Dial NEW
฿568,879
+ ฿3,006 for shipping
Professional dealer
4.93 (16)
MC
Rolex Explorer II 216570 Unworn Steel 42mm Automatic
Rolex Explorer II Automatik Stahl Herrenuhr Oyster Perpetual...
฿452,820
+ ฿6,088 for shipping
Sold by Chrono24
DE
Orient 2EV00002SY Unworn Thailand, Bangkok
Orient President Day​Date 2EV00002SY
฿16,000
Excl. shipping
Private Seller
TH
Oris Rectangular 01 561 7783 4063-07 5 19 16 New Steel 25.5mm Automatic Thailand, Bangkok
Oris Rectangular Dark Green Dial Dark Green Leather Strap (01...
฿56,260
Free shipping
Professional dealer
4.98 (20)
TH
Seiko SRPE83K Unworn Automatic Thailand, Bangkok
Seiko SRPE83K Brain May
฿25,500
Excl. shipping
Private Seller
TH
Orient 2EV03000BY Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient OYSTER Presidents Day Date Automatic Black Dial, JAPAN,...
฿18,412
Excl. shipping
Private Seller
TH
Orient FEV03002WY Unworn Thailand, Bangkok
Orient President's Daydate FEV03002WY
฿20,000
Excl. shipping
Private Seller
TH
Seiko Prospex SRPD13K New Steel Automatic Thailand, Bangkok
Seiko Prospex Samurai Zimbe No.9 SRPD13K (NEW, 1300 Limited)
฿40,371
+ ฿989 for shipping
Professional dealer
4.86 (82)
JP
SNXJ94 New Steel Automatic Thailand, Nakhon Sawan
Seiko 5 datejust very rare snxj94 Extremely Rare Discontinued...
฿13,500
+ ฿1,500 for shipping
Professional dealer
4.87 (64)
TH
Orient 2EV00002AY Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Oyster Day Date President's Automatic Black Dial...
฿16,196
Excl. shipping
Private Seller
TH
Orient 2EV00002CY Unworn Automatic Thailand, Bangkok
Orient President Day​Date 2EV00002CY
฿13,000
Excl. shipping
Private Seller
TH
Rado 636.4017 Unworn Thailand, Bangkok
Rado Voyager
฿30,000
Excl. shipping
Private Seller
TH
Seiko 15017 Unworn Steel 36mm Automatic Thailand, Muang District
Seiko Sportmatic 15017 NOS. Very beautiful condition and good...
฿15,000
Excl. shipping
Private Seller
TH
TAG Heuer Carrera CBK221F.FC6479 Unworn Steel 39mm Automatic
TAG Heuer Carrera Green Special Edition Chronograph Automatik...
฿336,761
+ ฿6,088 for shipping
Sold by Chrono24
DE
Oris Big Crown Pointer Date 01 403 7776 4065-07 5 19 11 New Steel 38mm Automatic Thailand, Bangkok
Oris Big Crown Pointer Date Calibre 403 Blue Dial 01 403 7776...
฿97,176
Free shipping
Professional dealer
4.98 (20)
TH

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.