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New Watches ฿240,000 - ฿400,000
Checklist for Buying a New Watch
New Watches starting at ฿400,000
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TOP
TAG Heuer Carrera Lady
฿149,380
Free shipping
Seller
BUDILKIN
RU
TOP
TAG Heuer Formula 1 Lady
฿87,138
Free shipping
Seller
BUDILKIN
RU
TOP
Ball Engineer Hydrocarbon AeroGMT II 42mm
฿116,052
Seller
Vaessen Juweliers
20
NL
TOP
TAG Heuer Link Lady
฿112,035
Free shipping
Seller
BUDILKIN
RU
TOP
Breguet Classique Grandes Complications Tourbillon
฿2,249,720
Seller
Chronometrie Stäuble AG
17
CH
Patek Philippe Nautilus
฿2,350,458
Seller
Private Seller
TH
TOP
Citizen promaster eco drive altichron
฿17,854
Seller
Imperator Luxury Watch
19
IT
Rolex GMT-Master II
฿399,000
Seller
Northeasternclassics
TH
TOP
Corum ADMIRALS CUP TOURBILLON MINUTE REPEATER
฿2,036,750
Seller
Melvyn Franks Luxury Watches
17
US
TOP
Corum Bubble
฿111,881
Free shipping
Seller
Chronolux.com
13
UK
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
฿87,485
Seller
Classic Watch
53
DE
TOP
A. Lange & Söhne Saxonia Thin
฿461,706
Seller
WatchesofMayfair.com
651
UK
TOP
Sinn The Classic Pilot 104 St Sa A
฿40,350
Seller
Istock LTD
197
LV
TOP
Rolex Lady-Datejust Pearlmaster 29
฿1,606,851
Seller
Chronometrie Stäuble AG
17
CH
Seiko SCED037
฿14,886
Seller
Private Seller
TH
TOP
Bell & Ross Vintage BR V2-94 Bellytanker
฿114,266
Seller
Vaessen Juweliers
20
NL
TOP
Patek Philippe Nautilus 5726A-001 NEW 2019
฿2,231,760
Free shipping
Seller
Watchesnorte SL
296
ES
TOP
Ulysse Nardin Perpetual Manufacture 43mm - Limited Edition
฿939,556
Free shipping
Seller
The Luxury Well
266
US
TOP
Patek Philippe Aquanaut Lady Ref. 5067A-025
฿773,082
Seller
Uhren2000 GmbH
423
DE
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
฿54,098
Seller
First Advanced Watches
92
ES
TOP
Cartier Ballon Bleu De Cartier Watch
฿222,462
Seller
WatchesofMayfair.com
651
UK
TOP
Cvstos Re-Belle "TSARINE" Diamonds Russian Coat of Arms
฿596,326
Free shipping
Seller
Istock LTD
197
LV
TOP
Breguet Tradition
฿803,265
Seller
Chronometrie Stäuble AG
17
CH
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
฿3,133,944
Seller
Private Seller
TH
TOP
Jaquet-Droz Grande Seconde SW Men's Watch
฿245,388
Free shipping
Seller
The Watch Outlet
265
US
TOP
Breitling Superocean 44
฿65,813
Seller
Siglers Collectibles
15
US
TOP
Elgin 14K (0.585) Grade 156 3 Finger Bridge
฿78,192
Seller
Urwerk29
25
US
TOP
IWC Fliegeruhr Mark XVIII Edition Tribute to Mark XI IW327007
฿167,114
Seller
Uhren2000 GmbH
423
DE
TOP
Casio G-Shock
฿17,818
Seller
First Advanced Watches
92
ES
TOP
IWC Big Pilot’s Heritage
฿405,288
Seller
WatchesofMayfair.com
651
UK
TOP
Cartier Rotonde De Cartier Jour & Nuit W1556243 Rose Gold 43.5mm
฿900,017
Seller
Taleda
504
CH
TOP
Breguet Tradition
฿674,691
Seller
Chronometrie Stäuble AG
17
CH
TOP
Omega Speedmaster Apollo 11 40th Anniversary 311.90.42.30.01.001
฿1,880,366
Seller
Private Seller
TH
TOP
Panerai Radiomir Black Seal Ceramica Istanbul Boutique
฿332,086
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
223
PL
Straight from the manufacturer
Porsche Design Chronotimer Series 1 Deep Blue
฿141,047
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
TOP
Vacheron Constantin Patrimony
฿1,147,521
Seller
Bijouterie-Horlogerie Langel
96
CH
TOP
Rolex Datejust 36 Edelstahl Gelbgold 126233 Champagner Index
฿333,514
Seller
Uhren2000 GmbH
423
DE
TOP
Casio G-Shock GWR-B1000-1A1ER
฿23,389
Seller
First Advanced Watches
92
ES
TOP
Jaeger-LeCoultre Reverso Classic Small Duetto Stainless Steel...
฿234,603
Seller
WatchesofMayfair.com
651
UK
TOP
Ulysse Nardin Maxi Marine Diver Black sea Chrono
฿278,524
Seller
CANTELI JOYEROS SL
40
ES
TOP
Breguet Reine de Naples
฿690,763
Seller
Chronometrie Stäuble AG
17
CH
Seiko SRPA47J1 Zimbe 3 Baby Tuna Thailand Limited edition
฿26,500
Seller
Private Seller
TH
TOP
Meistersinger Nr 3 40mm Date White Dial Cognac Velours Buckle...
฿42,100
Seller
Montredo GmbH
1893
DE
Straight from the manufacturer
Porsche Design Timepiece No.1
฿194,609
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
TOP
Piaget Protocole White Gold, Diamonds, Full Set
฿282,862
Seller
Plus Ultra AG
10
CH
TOP
Omega Constellation Globemaster 39 Chronometer 130.33.39.21.02...
฿164,258
Seller
Uhren2000 GmbH
423
DE
TOP
Casio GMW-B5000GD-9 G-SHOCK
฿19,604
Seller
First Advanced Watches
92
ES
TOP
Jaeger-LeCoultre Reverso Classic Large Duoface Small Second...
฿248,886
Seller
WatchesofMayfair.com
651
UK
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
฿496,343
Seller
CANTELI JOYEROS SL
40
ES
TOP
Rolex Datejust 36
฿256,826
Seller
Chronometrie Stäuble AG
17
CH
TOP
Rolex Sea-Dweller Deepsea
฿417,555
Seller
Private Seller
TH
TOP
Festina Lady Gold Diamonds
฿174,970
Seller
Arte Oro
13
ES
Straight from the manufacturer
Porsche Design 1919 Globetimer Titanium & Rubber
฿123,193
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso 2
฿70,702
Seller
EPOS Uhren
TOP
Omega Seamaster Planet Ocean Master 43,5 PyeongChang 2018 Limited
฿194,967
Seller
Uhren2000 GmbH
423
DE
TOP
Casio G-Shock
฿24,817
Seller
First Advanced Watches
92
ES
TOP
Bulgari Bvlgari
฿153,545
Seller
WatchesofMayfair.com
651
UK
TOP
Corum AdmiralS.C.One
฿194,609
Seller
CANTELI JOYEROS SL
40
ES
TOP
Breguet Reine de Naples
฿365,632
Seller
Chronometrie Stäuble AG
17
CH
TOP
Arnold & Son Nebula
฿267,811
Seller
Riginov bvba
5
BE
Seiko Prospex Samurai Zimbe No.9 SRPD13K (NEW, 1300 Limited)
฿30,932
Seller
Japan Galleria
75
JP
Straight from the manufacturer
Porsche Design MONOBLOC Actuator 24h-Chronotimer Limited Edition
฿248,172
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Straight from the manufacturer
Epos Sophistiquée 3423SK
฿64,096
Seller
EPOS Uhren
TOP
Rolex Sky-Dweller Gelbgold / Krokoleder 326138
฿1,015,183
Seller
Uhren2000 GmbH
423
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, t