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Casio Prx-7001gf-1er / Inkl. Mwst
TOP
Casio Prx-7001gf-1er / Inkl. Mwst
Price on request
Seller
IZOUN CZ, s.r.o.
 
CZ
B.R.M V8 44 OR ROSE
TOP
B.R.M V8 44 OR ROSE
฿508,565
Free shipping
Seller
Solexport International
MU
Zenith Defy Xtreme Tourbillon ZERO-G El Primero
TOP
Zenith Defy Xtreme Tourbillon ZERO-G El Primero
฿2,539,527
Seller
Watch & Bullion
12
GI
Hublot Big Bang Aero Skeleton Ref.:311.SX.1170.GR Edelsteinbesatz
TOP
Hublot Big Bang Aero Skeleton Ref.:311.SX.1170.GR Edelsteinbesatz
฿764,818
Seller
Watchplanet
45
DE
H.Moser & Cie. Endeavour Small Seconds Fumé 18k Roségold Diamonds
TOP
H.Moser & Cie. Endeavour Small Seconds Fumé 18k Roségold Diamonds
฿637,480
Seller
chronostars
8
AT
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
฿1,310,835
Seller
ZEGG & CERLATI
45
MC
Corum AdmiralS.C.One
TOP
Corum AdmiralS.C.One
฿216,830
Seller
CANTELI JOYEROS SL
 
ES
Tudor Grantour Date
TOP
Tudor Grantour Date
฿88,003
Seller
The Vintage Luxury
 
US
Rolex Sky-Dweller 326934 Fully Iced Out Watch White Dial
TOP
Rolex Sky-Dweller 326934 Fully Iced Out Watch White Dial
฿1,523,716
Seller
Watch My Diamonds
111
US
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
฿3,386,036
Seller
Private Seller
TH
Van Cleef & Arpels Cadenas
TOP
Van Cleef & Arpels Cadenas
฿11,851,126
Free shipping
Seller
Ye Olde Timekeepers, Inc.
14
US
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
฿2,046,086
Seller
WatchesofMayfair.com
413
UK
Hublot Classic Fusion „Forbidden“ limitiert 78/250 Ref.:...
TOP
Hublot Classic Fusion „Forbidden“ limitiert 78/250 Ref.:...
฿354,418
Seller
Watchplanet
45
DE
Chopard Happy Sport
TOP
Chopard Happy Sport
฿955,628
Seller
Heursel 1745
 
BE
Louis Moinet Sideralis
Straight from the manufacturer
Louis Moinet Sideralis
฿8,252,551
BrandBoutique Member
Louis Moinet
Patek Philippe Nautilus
Patek Philippe Nautilus
฿1,726,540
Seller
Private Seller
TH
Seiko Samurai Zimbe No.6 Samurai SRPC43K1 (NEW, 1500 Limited)
Seiko Samurai Zimbe No.6 Samurai SRPC43K1 (NEW, 1500 Limited)
฿30,373
Seller
Japan Galleria
33
JP
Raymond Weil Nabucco
TOP
Raymond Weil Nabucco
฿79,303
Seller
Antonio Group
5
GI
Poljot Gorbatchov
TOP
Poljot Gorbatchov
฿39,384
Seller
Classic Watch
18
DE
Chopard L.U.C Pink Gold chrono One 22000ht
TOP
Chopard L.U.C Pink Gold chrono One 22000ht
฿1,017,129
Seller
RIVIERAWATCH
85
FR
Blancpain Quantieme Perpetuel 8 Jours
TOP
Blancpain Quantieme Perpetuel 8 Jours
฿1,471,684
Seller
WatchesofMayfair.com
413
UK
Glashütte Original Glashutte Original PanomaticReserve...
TOP
Glashütte Original Glashutte Original PanomaticReserve...
฿843,123
Seller
Metals In Time
5
US
Richard Mille RM 030 TI
TOP
Richard Mille RM 030 TI
฿3,351,546
Seller
TimeWorld
28
CH
Louis Moinet Black Gold Derrick
Straight from the manufacturer
Louis Moinet Black Gold Derrick
฿8,757,809
BrandBoutique Member
Louis Moinet
Cvstos Jetliner
TOP
Cvstos Jetliner
฿490,975
Seller
VI Watch Guy
79
VI
Seiko Mechanical Automatic SARB049 (NEW, Extremely Rare)
Seiko Mechanical Automatic SARB049 (NEW, Extremely Rare)
฿23,635
Seller
Japan Galleria
33
JP
Hamilton Pan Europ
TOP
Hamilton Pan Europ
฿31,410
Seller
WatchNation Limited
66
UK
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
฿96,588
Seller
Classic Watch
18
DE
Roger Dubuis La Monegasque Moon Phase Perpetual Calendar Rose...
TOP
Roger Dubuis La Monegasque Moon Phase Perpetual Calendar Rose...
฿1,178,766
Seller
RIVIERAWATCH
85
FR
Chanel J12∙XS White Ceramic & Steel
TOP
Chanel J12∙XS White Ceramic & Steel
฿350,870
Seller
WatchesofMayfair.com
413
UK
B.R.M R50 Gulf
TOP
B.R.M R50 Gulf
฿942,224
Free shipping
Seller
Solexport International
MU
Patek Philippe 5131R Sealed  Never worn new
Patek Philippe 5131R Sealed Never worn new
฿4,571,148
Seller
PatekMonger
 
US
Louis Moinet 20-Second Tempograph
Straight from the manufacturer
Louis Moinet 20-Second Tempograph
฿815,150
BrandBoutique Member
Louis Moinet
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
฿926,455
Seller
Trendpartners
19
NL
Seiko Prospex Diver Scuba Solar Power SNE451P1 (NEW, 2500...
Seiko Prospex Diver Scuba Solar Power SNE451P1 (NEW, 2500...
฿21,942
Seller
Japan Galleria
33
JP
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
฿14,301
Seller
WatchNation Limited
66
UK
Sinn U200
TOP
Sinn U200
฿76,876
Seller
Classic Watch
18
DE
Rolex Day Date Olive Green 18 K Rose Gold 228235
TOP
Rolex Day Date Olive Green 18 K Rose Gold 228235
฿1,063,860
Seller
Ultimate Watches AB
 
SE
Franck Muller Round Double Mystery
TOP
Franck Muller Round Double Mystery
฿2,182,097
Seller
WatchesofMayfair.com
413
UK
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
฿28,408,840
Seller
Raffi Boyadjian Watches Inc.
13
US
Patek Philippe 5370P Split Chronograph Sealed New Never Worn
Patek Philippe 5370P Split Chronograph Sealed New Never Worn
฿8,295,788
Seller
PatekMonger
 
US
Louis Moinet Tempograph Black
Straight from the manufacturer
Louis Moinet Tempograph Black
฿1,616,826
BrandBoutique Member
Louis Moinet
B.R.M CT-48-AR
TOP
B.R.M CT-48-AR
฿591,354
Free shipping
Seller
Solexport International
MU
Seiko Prospex Zimbe Sumo SPB055J (NEW, 1639 Limited)
Seiko Prospex Zimbe Sumo SPB055J (NEW, 1639 Limited)
฿48,657
Seller
Japan Galleria
33
JP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
฿19,870
Seller
WatchNation Limited
66
UK
Omega Speedmaster Apollo 11 Pro von 2005, Limited Edition,...
Omega Speedmaster Apollo 11 Pro von 2005, Limited Edition,...
฿354,418
Free shipping
Seller
chronopark GmbH
 
DE
Montblanc Bohème Perpetual Calendar, full set
TOP
Montblanc Bohème Perpetual Calendar, full set
฿434,522
Seller
My Local Time
 
CH
Blancpain Ultraplate
TOP
Blancpain Ultraplate
฿236,542
Seller
WatchesofMayfair.com
413
UK
Sinn 856 B-Uhr. Die Beobachtungsuhr. NEU
Sinn 856 B-Uhr. Die Beobachtungsuhr. NEU
฿62,684
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
192
DE
Patek Philippe 5153G-010  Officers Case Calatrava
Patek Philippe 5153G-010 Officers Case Calatrava
฿897,299
Seller
PatekMonger
 
US
Louis Moinet Metropolis Magic Blue
Straight from the manufacturer
Louis Moinet Metropolis Magic Blue
฿436,799
BrandBoutique Member
Louis Moinet
B.R.M DDF6-44-GU-O
TOP
B.R.M DDF6-44-GU-O
฿165,579
Free shipping
Seller
Solexport International
MU
Seiko Monster The Sun SRP459K1 (NEW, Extremely Rare)
Seiko Monster The Sun SRP459K1 (NEW, Extremely Rare)
฿59,865
Seller
Japan Galleria
33
JP
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
฿2,306,282
BrandBoutique Member
Les Ateliers deMonaco SARL
Omega Seamaster Aqua Terra 150m Co-Axial GMT Automatik, B&P
Omega Seamaster Aqua Terra 150m Co-Axial GMT Automatik, B&P
฿267,686
Free shipping
Seller
chronopark GmbH
 
DE
Ulysse Nardin Genghis Khan Minute Repeater
Ulysse Nardin Genghis Khan Minute Repeater
฿20,316,216
Seller
Luxury Souq Dubai
 
AE
IWC Big Pilot’s Annual Calendar  "Antoine De Saint Exupery"
TOP
IWC Big Pilot’s Annual Calendar "Antoine De Saint Exupery"
฿1,419,250
Seller
WatchesofMayfair.com
413
UK
Sinn The Classic Pilot 104 St Sa I
Sinn The Classic Pilot 104 St Sa I
฿42,972
Free shipping
Seller
Istock LTD
88
LV
Patek Philippe 5170R-010 Chronograph  NEW  (Open Cert.
Patek Philippe 5170R-010 Chronograph NEW (Open Cert.
฿2,200,924
Seller
PatekMonger
 
US
Louis Moinet Metropolis Black and Red
Straight from the manufacturer
Louis Moinet Metropolis Black and Red
฿436,799
BrandBoutique Member
Louis Moinet
B.R.M V8-44-GULF
TOP
B.R.M V8-44-GULF
฿272,023
Free shipping
Seller
Solexport International
MU
Seiko Prospex Monster Royal Blue SRP657 (NEW, Extremely Rare)
Seiko Prospex Monster Royal Blue SRP657 (NEW, Extremely Rare)
฿53,432
Seller
Japan Galleria
33
JP
  • 30
  • 60
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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