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Richard Mille RM 07 RM7-01 WG New White gold Automatic
TOP
Richard Mille RM07-01 WG with Full Black Sapphire Baguette ...
Price on request
Verified Dealer
 
HK
Cartier Calibre de Cartier Diver WGCA0009 New Rose gold 42mm Automatic
TOP
Cartier WGCA0009 CALIBRE DE CARTIER DIVER BLUE WATCH
฿711,296
Verified Dealer
19
HK
Cartier Tank Américaine WB704751 New Rose gold 4,1mm Automatic
TOP
Cartier Tank Américaine
฿818,255
Verified Dealer
14
IT
IWC Da Vinci Automatic IW358101 New Steel 40.4mm Automatic
TOP
IWC Da Vinci Automatic 150 Years
฿233,427
Free shipping
Verified Dealer
45
AU
Rolex Day-Date 36 118348 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date 36
฿1,081,248
Verified Dealer
48
CH
Rolex Daytona 116500LN New Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona Steel Black Dial 116500LN NEW 2019
฿732,693
Free shipping
Verified Dealer
46
US
Orient FEV03002W Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Automatic Day Date President's Watch Very Rare
฿17,522
Private Seller
TH
Ulysse Nardin Unworn Platinum 41mm Automatic
TOP
Ulysse Nardin Platinum Trilogy Men’s Astrological Watches
฿6,294,267
Verified Dealer
116
MC
TAG Heuer Carrera Calibre HEUER 01 CAR2A1H.FT6101 New
TAG Heuer Carrera Sainless Steel Watch - CAR2A1H.FT6101
฿123,008
Verified Dealer
839
JP
Vacheron Constantin Overseas Chronograph 49150/B01A-9095 Unworn Steel 42mm Automatic
TOP
Vacheron Constantin Overseas Chronograph ungetragen NOS Full...
฿747,399
Verified Dealer
155
DE
Bulgari Octo 103010 New Titanium 40mm Manual winding
TOP
Bulgari Octo Finissimo Extra Thin Black Boutique Edition
฿621,223
Verified Dealer
376
US
Patek Philippe Nautilus 3800 Unworn Yellow gold 37mm Automatic
TOP
Patek Philippe early NAUTILUS 3800 J | Jeans blue Dial | 1983...
฿1,726,428
Verified Dealer
30
DE
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Ghiera Verde NOS 2005 FULL STICKERS
฿808,544
Free shipping
Verified Dealer
110
IT
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon 39
฿2,365,430
Verified Dealer
48
CH
Rolex Daytona 116515ln New Rose gold 40mm Automatic
TOP
Rolex Daytona Rose Gold Choco-Black Dial 116515LN NEW 2019
฿1,028,969
Free shipping
Verified Dealer
46
US
Orient FEVO3000GY Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Day Date President's Automatic Watch, Japan Very Rare
฿19,115
Private Seller
TH
Girard Perregaux Bridges 99820-52-000-BA6A New Rose gold 45mm Manual winding
TOP
Girard Perregaux TOURBILLON GOLD BRIDGES MINUTE REPEATER
฿8,632,138
Verified Dealer
116
MC
Franck Muller Double Mystery franck muller double mystery DM42 BAG CD Unworn Rose gold 42mm Automatic
TOP
Franck Muller double mystery
฿2,872,592
Verified Dealer
11
UK
Rolex Datejust 126303 Unworn Gold/Steel 41mm Automatic
TOP
Rolex WITH DIAMONDS - DIAMONDS EVERYWHERE
฿1,019,412
Free shipping
Verified Dealer
558
US
TAG Heuer Carrera Calibre HEUER 01 CAR2A5A.FT6044 New Titanium 45,5mm Automatic
TOP
TAG Heuer Carrera Chronograph Skeleton
฿286,299
Verified Dealer
1589
ES
Panerai Radiomir 3 Days 47mm PAM 00504 # PAM504 Unworn Ceramic 47mm Manual winding
TOP
Panerai PAM 504 RADIOMIR COMPOSITE 3 Days - NET EXPORT
฿179,656
Verified Dealer
30
DE
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref 116520 Black Dial NOS 2007 FULL STICKERS
฿844,511
Free shipping
Verified Dealer
110
IT
Hublot King Power 771.CI.1170.RX New Ceramic 48mm Automatic
TOP
Hublot King Power 48
฿540,539
Verified Dealer
48
CH
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
TOP
Rolex Sky-Dweller Blue Dial 326934 NEW 2020
฿762,958
Free shipping
Verified Dealer
46
US
Rolex Oyster Perpetual 39 114300 Unworn Steel 47mm Automatic Thailand, Bangkok
Rolex Oyster Perpetual 39 limited Edition
฿170,500
Private Seller
TH
Vacheron Constantin Overseas Chronograph 5500V/110A-B075 New Steel 42.5mm Automatic
TOP
Vacheron Constantin Overseas Chronograph
฿764,304
Verified Dealer
116
MC
Montblanc Heritage Spirit 112307 New Red gold 41mm Automatic
TOP
Montblanc Heritage Spirit Spirit Orbis Terrarum Rose Gold
฿392,942
Free shipping
Verified Dealer
500
LV
Zenith El Primero Chronomaster 03.2047.4061/76.C494 New Steel 42mm Automatic
TOP
Zenith El Primero Chronomaster Cohiba Edition New 6/2020
฿264,359
Free shipping
Verified Dealer
483
ES
Omega Genève 146.012 Unworn Steel 41mm Manual winding
TOP
Omega Chronostop Grey Jumbo Nos Cal. 930 1969
฿64,741
Free shipping
Verified Dealer
100
DE
Eterna Kontiki 1291.78.49.1422 New Bronze 44mm Automatic
TOP
Eterna Kontiki Bronze Ltd. Edition of 300 Manufacture
฿98,011
Verified Dealer
1589
ES
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
฿18,523
Verified Dealer
176
ES
Breitling NB0434E5/BE94 New Carbon 45mm Automatic
TOP
Breitling for Bentley GMT, limited edition - no. 191/250
฿471,430
Verified Dealer
48
CH
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic
TOP
Rolex Yacht-Master White Gold 226659 NEW 2019
฿987,554
Free shipping
Verified Dealer
46
US
Orient 2EV03001DY Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Day Date Automatic Blue Dial President's Watch VERY RARE
฿22,937
Private Seller
TH
Franck Muller 7042 B S6 SQT BAG  5N New Rose gold 40mm Manual winding
TOP
Franck Muller RONDE 7 DAYS SKELETON
฿2,616,617
Verified Dealer
116
MC
Baume & Mercier Capeland M0A10106 New Steel 44mm Automatic
TOP
Baume & Mercier Capeland Worldtimer
฿152,861
Free shipping
Verified Dealer
500
LV
Louis Moinet Tempograph LM-39.20N.50 New Titanium 43.5mm Automatic
TOP
Louis Moinet Tempograph
฿485,558
Free shipping
Verified Dealer
309
EE
Franck Muller Vanguard V45 SC DT YACHT (BL) New Steel 45mm Automatic
TOP
Franck Muller Vanguard Yachting / An Lager / In stock
฿228,111
Verified Dealer
357
CH
Eberhard & Co. 30121 New Rose gold 42mm Automatic
TOP
Eberhard & Co. Chronograph 120 Anniversaire (Ltd. Edition)...
฿297,989
Verified Dealer
1589
ES
Hamilton Khaki X-Wind H77765541 New Steel 45mm Automatic
TOP
Hamilton Khaki Aviation x-wind Day Date Auto
฿28,234
Verified Dealer
176
ES
Breguet Reine de Naples 9807ST/5W/J50 New Steel 32.7mm Automatic
TOP
Breguet Reine de Naples
฿354,671
Verified Dealer
48
CH
Rolex Daytona 116578SACO New Yellow gold 40mm Automatic
TOP
Rolex Daytona Yellow Gold Orange Sapphire MOP Dial 116578SACO NEW
฿5,575,082
Free shipping
Verified Dealer
46
US
Seiko SRPE83K1 Unworn Steel Automatic Thailand, Bangkok
Seiko Red Spacial (Brian May's the guitar Limited Edition)...
฿22,300
Private Seller
TH
Franck Muller Double Mystery DBLEMISTBAGSAP New White gold 40mm Automatic
TOP
Franck Muller DOUBLE MYSTERY
฿3,127,352
Verified Dealer
116
MC
Jaeger-LeCoultre New Yellow gold 34mm Manual winding
TOP
Jaeger-LeCoultre Rare NOS 1950S Quick Set Date Ref. 2777 18K...
฿207,074
Verified Dealer
12
US
Louis Moinet LM-64.50.DR New Rose gold 45mm Automatic
TOP
Louis Moinet Derrick Blue Unique Watch 1 pcs Limited edition...
฿1,150,952
Free shipping
Verified Dealer
309
EE
Jaeger-LeCoultre Reverso (submodel) Q3832420 Unworn Rose gold 47mm Automatic
TOP
Jaeger-LeCoultre Reverso Duo Face/ An Lager/In Stock
฿454,533
Verified Dealer
357
CH
Deep Blue Unworn Steel Automatic Thailand, Bangkok
Deep Blue deep star
฿27,079
Verified Dealer
21
TH
Frederique Constant Manufacture Classic Moonphase FC-712MGNL4H6 New Steel 42mm Automatic
TOP
Frederique Constant Classic Moonphase Manufacture Fratello...
฿93,335
Free shipping
Verified Dealer
 
NL
Corum Admiral's Cup Legend 38 132.101.47/V200PN19 New Steel 38mm Automatic
TOP
Corum Admiral's Cup Chronograph 38
฿135,008
Verified Dealer
48
CH
Rolex Daytona 116509 New White gold 40mm Automatic
TOP
Rolex Cosmograph Daytona White Gold Blue Dial 116509 NEW
฿1,226,486
Free shipping
Verified Dealer
46
US
Seiko Prospex SBEE001 Unworn Quartz Thailand, Bangkok
Seiko SBEE001 (Limited Edition)
฿10,194
Private Seller
TH
Maurice Lacroix Pontos Chronographe PT6188-SS001-132 New Steel 43mm Automatic
TOP
Maurice Lacroix Pontos Chronograph Limited Edition PT6188-SS00...
฿64,561
Verified Dealer
115
NL
Revue Thommen Wallstreet Revue Thommen Swiss Made Wallstreet 20002.2142 Uhr ETA New Steel 37mm Automatic
TOP
Revue Thommen Wallstreet 20002.2142 (inkl.19%Mwst.)
฿14,315
Verified Dealer
60
DE
Zenith El Primero A384 Unworn Titanium 37mm Automatic
TOP
Zenith El Primero Bamford x Mr Porter Edge of Space ltd full set
฿350,895
Verified Dealer
80
UK
Breitling Navitimer 01 (46 MM) AB0127211C1A1 New Steel 46mm Automatic
TOP
Breitling Navitimer 1 B01 Chronograph 46 Aurora Blue/ An...
฿224,732
Verified Dealer
357
CH
Rolex Bubble Back 6085 Unworn Yellow gold 34mm Automatic Thailand, Bangkok
Rolex Bubble Back
฿283,533
Verified Dealer
21
TH
Piaget Polo 7761 C 701 Unworn White gold 34mm Quartz
TOP
Piaget Polo with Mother of Pearl-Dial, White Gold, Rare
฿492,045
Free shipping
Verified Dealer
37
CH
Tudor Black Bay Bronze 79250BM New Bronze 43mm Automatic
TOP
Tudor Black Bay Bronze 43
฿119,125
Verified Dealer
48
CH
Rolex Yacht-Master 40 126655 New Rose gold 40mm Automatic
TOP
Rolex Yacht-Master 40 Rose Gold 126655 NEW 2019
฿786,851
Free shipping
Verified Dealer
US
Seiko Prospex SPB055J Unworn Steel 45mm Automatic Thailand, Talingchan
Seiko Prospex Zimbe no.4 SPB055J Zumo Purple NEW
฿44,601
Private Seller
TH
Corum Admiral's Cup (submodel) 694550371CG12 New Rose gold 44mm Automatic
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada 600...
฿499,945
Verified Dealer
76
ES
Epos Oeuvre d'art 3429.195.20.55.25 New Steel 45mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3429
฿71,215
Free shipping
EPOS Uhren
27
CH
Junghans Meister Chronoscope 027/4025.00 New Steel 45mm Automatic
TOP
Junghans Meister S Chronoscope Limiterit auf 888 Uhren
฿89,558
Verified Dealer
3478
DE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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