288,139 listings including promoted listings
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Eterna Kontiki
Diver Green Dial 150 Pieces Limited Edition (2023)
฿42,936
+ ฿1,193 for shipping
Promoted
Eterna Heritage Pulsometer
1942 Pulsometer Limited Edition Heritage 2023 Light Blue Swiss Made
฿81,101
+ ฿1,193 for shipping
Promoted
Tudor Classic
Lady 28mm 22020-BLUE
฿76,330
+ ฿4,294 for shipping
Popular
Seiko Alpinist
Green Alpinist SPB121
฿18,900
Excl. shipping
Private Seller
Seiko 5 Sports
Bruce Lee Limited Edition
฿17,800
Excl. shipping
Private Seller
Promoted
Cartier Santos
Aftermarket Iced Out 13 Ct Diamonds Large Wssa0009 2018
฿441,163
+ ฿3,701 for shipping
Promoted
Rolex GMT-Master II
126720VTNR "Sprite" Left Hand Watch Jubilee Band Complete
฿710,310
+ ฿3,701 for shipping
Promoted
Rolex GMT-Master II
"The Batman" Stainless Steel Jubilee 126710BLNR
฿714,086
+ ฿3,701 for shipping
Promoted
Rolex Submariner Date
41mm NEW/UNWORN
฿537,995
+ ฿16,824 for shipping
Popular
Rolex GMT-Master II
126710BLNR
฿635,596
+ ฿9,956 for shipping
Popular
Rolex Submariner Date
NEU Model 2022 Rolex Submariner Kermit Starbucks 41 Full Set NEU
฿615,286
+ ฿11,907 for shipping
Popular
Rolex Daytona
DIAMOND Dial Oysterflex 2022 new PARTIAL STICKERS Fullset
฿1,553,109
+ ฿19,912 for shipping
Popular
Rolex Daytona
116500LN
฿1,146,941
+ ฿9,956 for shipping
Seiko Prospex
Zimbe 18 Thailand Limited Edition SPB425J1
฿34,600
Excl. shipping
Private Seller
Popular
Rolex Submariner Date
LC100 09/2022 - Neu und ungetragen - Full Set
฿517,318
+ ฿7,925 for shipping
Promoted
Rolex GMT-Master II
126710BLNR 40mm Stainless Steel Batgirl Box Papers New 2023
฿672,923
+ ฿3,701 for shipping
Seiko Presage
Automatic Day-Date Black Dial Stainless Steel Men's Watch SRP765J1
฿14,400
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm Black Dial NEW RELEASE 2023 MKII Bezel 126610LV
฿607,534
+ ฿3,701 for shipping
Oris Big Crown Pointer Date
01 754 7741 3167-07 8 20 01
฿75,259
Excl. shipping
Private Seller
Seiko 5 Sports
Automatic Black Dial Stainless Steel 24 Jewels Watch SRP669K1
฿10,900
Excl. shipping
Private Seller
Popular
Seiko Alpinist
SARB017
฿41,125
Excl. shipping
Private Seller
Seiko Scuba
Thailand Limited : Mini-Gundum
฿22,900
Excl. shipping
Private Seller
Promoted
Rolex GMT-Master II
Batgirl/Batman Jubilee NEW/UNWORN
฿672,923
+ ฿16,824 for shipping
Rolex GMT-Master II
Ref.126713GRNR Nuovo del 2023 Full set 40
฿760,645
+ ฿23,895 for shipping
Seiko Superior
Automatic Limited Edition 2500Pcs Gent's Watch SSA060K1
฿10,900
Excl. shipping
Private Seller
Seiko 5
Extremely Rare Discontinued Datejust snxj89
฿15,000
+ ฿1,500 for shipping
Promoted
Cartier Santos
NEW 2023 Santos De Cartier Large White Dial WSSA0018
฿280,400
+ ฿3,701 for shipping
Popular
Omega Speedmaster
'Silver Snoopy Award' 50th Anniversary 310.32.42.50.02.001 (New & unworn)
฿601,926
+ ฿18,693 for shipping
Popular
Rolex Submariner Date
Ref.126610LV Starbucks
฿604,932
+ ฿2,350 for shipping
Popular
Rolex GMT-Master II
Batgirl
฿736,710
+ ฿23,855 for shipping

The Secure Path to Your Dream Watch

Chrono24 Buyer Protection Has Your Back

More information

Rolex Oyster Perpetual 36
11/2023 New Fullset
฿553,518
+ ฿19,912 for shipping
Popular
Tudor Black Bay 54
2024 NEW NEU FULLSET 79000N Rubber Kautschuk
฿126,801
+ ฿59,736 for shipping
Rolex Submariner (No Date)
2023 Unworn
฿513,734
+ ฿9,956 for shipping
Longines DolceVita
L5.767.4.73.3
฿42,500
Excl. shipping
Private Seller
Popular
Tudor Pelagos
39 Titanium Black 25407N NEW Unworn Full Set 2023
฿151,293
+ ฿1,155 for shipping
Promoted
Rolex Submariner Date
41mm Black Dial Kermit Green Ceramic Bezel (126610LV)
฿608,656
+ ฿3,701 for shipping
Popular
Patek Philippe Twenty~4
Twenty 4 Rose Gold
฿995,608
+ ฿1,991 for shipping
Promoted
Cartier Santos
De Cartier Medium Size
฿256,062
+ ฿16,824 for shipping
Promoted
Rolex Submariner Date
16800
฿710,310
+ ฿3,701 for shipping
Popular
Audemars Piguet Royal Oak Offshore Diver
2022 Fullset + Blue Bracelet
฿1,154,866
+ ฿19,912 for shipping
Rolex Oyster Perpetual 41
NEW 11/2023 Black dial Fully Stickered
฿346,073
+ ฿5,974 for shipping
Oris Big Crown
01 754 7779 4067
฿66,025
Excl. shipping
Private Seller
Seiko 5
Automatic Ice Blue Dial Stainless Steel SNXA05K1 Japan RARE
฿14,581
Excl. shipping
Private Seller
Popular
Cartier Santos
De Cartier - New 2023 - Iced Out - WSSA0013 - Blue Dial
฿555,549
+ ฿7,925 for shipping
Promoted
Rolex Submariner (No Date)
Black Dial No Date 124060
฿504,721
+ ฿3,701 for shipping
Popular
Tudor Black Bay Chrono
NEW White Dial Stainless Steel Bracelet 79360N
฿168,053
+ ฿5,571 for shipping
Popular
Rolex GMT-Master II
126720vtnr Sprite Left Handed _ Italian Full Set From 12/2023 _ New Stickers
฿836,311
+ ฿7,129 for shipping
Popular
Rolex GMT-Master II
2024 New Unworn
฿800,469
+ ฿9,956 for shipping
Rolex GMT-Master II
126720VTNR
฿758,285
+ ฿3,689 for shipping
Popular
Vacheron Constantin Overseas
4520V/210A Blue Stainless Steel 2024
฿1,192,636
+ ฿18,693 for shipping
Popular
Rolex Datejust 36
Green mint fully stickered new 12/2023
฿409,792
+ ฿5,974 for shipping
Seiko Monster
mini monster
฿50,000
Excl. shipping
Private Seller
Promoted
Rolex Datejust 41
Steel & 18k WG Blue Diamond Dial Diamond Bezel 126334
฿523,377
+ ฿3,701 for shipping
Promoted
Rolex GMT-Master II
II-40mm Steel "Pepsi" Black Dial Oyster Bracelet (126710BLRO)
฿933,920
+ ฿3,701 for shipping
Seiko 5
Extremely Rare Discontinued Datejust snxj92
฿18,000
+ ฿1,500 for shipping
Popular
Rolex GMT-Master II
LC100
฿836,271
+ ฿23,855 for shipping
Popular
Omega Speedmaster
'Silver Snoopy Award' 50th Anniversary
฿736,710
+ ฿4,779 for shipping
Popular
Rolex GMT-Master II
126720VTNR "Sprite" Oyster Stainless Steel 2023
฿691,467
+ ฿4,673 for shipping
Popular
Rolex Datejust 41
Wimbledon - Neu 08/2023 LC100 - Full Set
฿533,646
+ ฿7,925 for shipping
Popular
Omega Speedmaster
Snoopy Award' 50th Anniversary NEW 2023
฿696,926
+ ฿15,930 for shipping
Oris Big Crown Pointer Date
01 754 7741 4068-07 8 20 22
฿63,445
Excl. shipping
Private Seller
Popular
Omega Seamaster Diver 300 M
Green
฿191,117
+ ฿5,575 for shipping
Promoted
Rolex Submariner Date
41mm Stainless Steel Black Dial - Ceramic Bezel (126610LN)
฿579,494
+ ฿3,701 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.