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Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407OR.OO.1220OR.01 New Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Double Balance Wheel Openworked
฿3,848,619
Free shipping
Verified Dealer
229
US
Rolex Day-Date 40 228239 New White gold 40mm Automatic
TOP
Rolex Day-Date 40
฿1,179,217
Free shipping
Verified Dealer
229
US
Tudor Prince Date M92413-0008 New Gold/Steel 25mm Automatic
TOP
Tudor Princess Date 25mm Steel-Yellow Gold White Dial Automati...
฿57,279
Free shipping
Verified Dealer
55
HK
Breitling Chronomat 44 CB0110121C1C1 New Gold/Steel 44mm Automatic
TOP
Breitling Chronomat 44 Two Tone CB0110121C1C1 NEW
฿354,073
Free shipping
Verified Dealer
229
US
Hublot Big Bang 41 mm 341.PX.7518.VR.1975 New Rose gold 41mm Automatic
TOP
Hublot Big Bang Zebra Bang, lim., closing down sale, o.p....
฿642,177
Verified Dealer
30
CH
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref 116520 Black Dial NOS 2007 Serial Z
฿780,273
Free shipping
Verified Dealer
100
IT
Laco 861690.2 New Steel 42mm Automatic
Laco Pilot Watch Basic AACHEN Black Dial 42mm
฿10,715
Free shipping
Verified Dealer
394
US
Seiko SCED037 Unworn Quartz Thailand, Bangkok
Seiko SCED037(ALIENS)
฿18,000
Private Seller
TH
Hublot Big Bang 44 mm 301.SM.1770.RX New Steel 44mm Automatic
TOP
Hublot Big Bang Steel Ceramic 44mm - watch on stock in Zurich
฿294,476
Verified Dealer
38
CH
Hublot Big Bang Unico 411.VG.1189.LR.WBC19 New Rose gold 45mm Automatic
Hublot Big Bang Unico WBC Yellow Gold Green Ceramic
฿1,143,059
Verified Dealer
16
EE
Patek Philippe Aquanaut 5068R-001 Unworn Rose gold 35,6mm Automatic
TOP
Patek Philippe Aquanaut Luce Ref. 5068R-001
฿1,665,133
Verified Dealer
477
DE
Rolex Air King 116900 New Steel 40mm Automatic
TOP
Rolex Air-King - Limited Edition /35
฿315,378
Verified Dealer
35
IT
Breitling Superocean Héritage II Chronographe U13313121B1S1 New Gold/Steel 44mm Automatic
TOP
Breitling Superocean Heritage II Chronograph 44
฿185,091
Verified Dealer
753
UK
Rolex Lady-Datejust Pearlmaster 81209 New White gold 34mm Automatic
TOP
Rolex Pearlmaster 34, new, closing down sale - o.p.: 31.600 CHF
฿563,859
Verified Dealer
30
CH
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000
฿17,718
Verified Dealer
124
ES
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
฿101,491
Verified Dealer
71
DE
Seiko Prospex SPB099J Unworn Automatic Thailand, Pakkred
Seiko Prospex SPB099J Zimbe 11 Thailand Limited edition 500pcs
฿56,000
Private Seller
TH
Hublot Big Bang 38 mm 361.SX.1270.RX.1104 New Steel 38mm Quartz
TOP
Hublot Big Bang Steel Diamonds 38mm - watch on stock in Zurich
฿236,521
Verified Dealer
38
CH
Seiko Grand Seiko SBGV229 New Titanium 40mm Quartz
Seiko Grand Seiko Heritage Collection Quartz SBGV229 (NEW)
฿78,682
Verified Dealer
107
JP
Panerai Luminor Due PAM 00756 New Red gold 38mm Automatic
TOP
Panerai Luminor Due
฿405,618
Verified Dealer
1571
DE
Patek Philippe Aquanaut 5167A New Steel 40mm Automatic
TOP
Patek Philippe Aquanaut - Limited Edition /10
฿1,381,992
Verified Dealer
35
IT
Zenith El Primero Original 1969 03.2150.400/69.C713 New Steel 38mm Automatic
TOP
Zenith El Primero Original 1969 38 mm
฿180,619
Verified Dealer
753
UK
Breitling NB0434E5/BE94 New Carbon 45mm Automatic
TOP
Breitling 4 Bentley GMT, lim., closing sale, o.p. 22.290 CHF
฿391,559
Verified Dealer
30
CH
Seiko Prospex SRPD23K1 New Steel Automatic
TOP
Seiko Prospex Samurai
฿13,693
Verified Dealer
124
ES
Sinn 103 103.0619 New Steel 41mm Automatic
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
฿84,289
Verified Dealer
71
DE
Seiko Prospex SBDJ 015 J1 Unworn Titanium 44mm Quartz Thailand, 65000
Seiko PROSPEX SBDJ 015 J1
฿29,527
Private Seller
TH
Breitling Chronomat HB011112/BA51/744P Unworn Rose gold 44mm Automatic
TOP
Breitling Chronomat 01 - LIMITED EDITION / 200 pcs. - watch on...
฿610,881
Verified Dealer
38
CH
Zeppelin 8684-4 New Steel 40mm Quartz
Zeppelin 8684-4 Herren-Chronograph LZ127
฿9,599
Verified Dealer
19
DE
Frederique Constant FC-975MC4H4 New Steel Automatic
TOP
Frederique Constant Tourbillon Perpetual Calendar Ltd. Edition...
฿437,015
Verified Dealer
292
CH
Cvstos Cvstos Tsarine New Steel 49mm Quartz
TOP
Cvstos Re-Belle "TSARINE" Diamonds Russian Coat of Arms
฿574,540
Free shipping
Verified Dealer
327
LV
Rado Ceramica R21700162 or 01.212.0700.3.016 New Ceramic 30mm Quartz
TOP
Rado Ceramica Quartz
฿49,025
Verified Dealer
753
UK
Jaquet-Droz Grande Seconde J014013208 New Rose gold 39mm Automatic
TOP
Jaquet-Droz Grande Sec., new, 1/8, closing down sale, o.p.:...
฿407,223
Verified Dealer
30
CH
Casio G-Shock GWR-B1000X-1AER New Carbon 50,1mm
TOP
Casio Gravitymaster GWR-B1000X-1AER LIm-Edition
฿34,369
Verified Dealer
124
ES
Sinn 206.012 New Steel 43mm Automatic
TOP
Sinn 206 ARKTIS II
฿120,068
Verified Dealer
71
DE
Patek Philippe Nautilus 5711/1R-001 Unworn Rose gold 40.5mm Automatic Thailand, Bangkok
Patek Philippe Nautilus
฿2,958,708
Private Seller
TH
Breitling Transocean Unitime Pilot MB0510U6/BC80/159 Unworn Steel 46mm Automatic
TOP
Breitling Transocean Chronograph Unitime - watch on stock in...
฿308,573
Verified Dealer
38
CH
Poljot 2706.1330131 New Steel 35mm Automatic
Poljot 2706.1330131 Damenuhr Automatik Yakutia
฿16,823
Verified Dealer
19
DE
Dubey & Schaldenbrand Unworn Steel Automatic Thailand, Bangkok
Dubey & Schaldenbrand -
฿46,183
Verified Dealer
TH
U-Boat U-1942 New Titanium 65mm Manual winding
TOP
U-Boat U-1942 Very Rare Limited Edition hand made
฿842,888
Verified Dealer
81
NL
IWC Portuguese Hand-Wound IW510212 New Steel 43.2mm Manual winding
TOP
IWC Portugieser Hand Wound Eight Days 150 Years
฿316,513
Verified Dealer
753
UK
Breguet Classique 5287BR/129/ZU New Rose gold 43mm Automatic
TOP
Breguet Classique Chrono., new, closing down sale - o.p.:...
฿783,150
Verified Dealer
30
CH
Tissot Touch T075.220.11.106.00 New Steel 39,5mm Quartz
TOP
Tissot Touch Solar Mother Diamond
฿26,112
Verified Dealer
124
ES
Oris Big Crown ProPilot Day Date 01 752 7698 4264-07 5 22 15GFC New Steel 45mm Automatic
Oris Big Crown ProPilot Big Day Date
฿46,066
Verified Dealer
2673
DE
Seiko SRPC13K1 (UFO) Unworn Automatic Thailand, Bangkok
Seiko SRPC13K (UFO)
฿13,500
Private Seller
TH
Oris Big Crown ProPilot Day Date 752 7698 4063 LSM S New Steel 45.3mm Automatic
Oris Gents Automatic Wristwatch Big Crown Pro Pilot 7698,...
฿36,984
Verified Dealer
565
ES
JJW71RGME New 36mm Quartz
Julie Julsen JJW71RGME Damenuhr-Set The Secret Garden Rosé
฿5,814
Verified Dealer
19
DE
Porsche Design Chronotimer 4046901830908 New Titanium 42mm Automatic
Straight from the manufacturer
Porsche Design Chronograph Titanium Limited Edition
฿170,298
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
59
DE
Breguet Héritage 3670 Unworn Yellow gold 28mm Automatic Thailand, Bangkok
Breguet Héritage
฿255,548
Verified Dealer
TH
Breguet Marine 5817ST/92/5V8 New Steel 39mm Automatic
TOP
Breguet Marine
฿398,393
Verified Dealer
753
UK
Chaumet Khesis W19633-34C New Steel Quartz
TOP
Chaumet Khesis, new, closing down sale, official price: 7.150 CHF
฿78,287
Verified Dealer
30
CH
Tissot Seastar 1000 T120.407.11.051.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000
฿18,406
Verified Dealer
124
ES
Seiko Grand Seiko New Steel Quartz
Seiko Grand Seiko STGF331
฿153,008
Verified Dealer
75
JP
Seiko SARB049 Unworn Automatic Thailand, Bangkok
Seiko SARB049 (LAND MONSTER)
฿14,500
Private Seller
TH
Casio G-Shock GA-100RS-2AER New 51mm Quartz
Casio GA-100RS-2AER G-Shock 51mm 20ATM
฿3,406
Verified Dealer
6433
DE
Tissot PR 100 T101.210.44.031.00 New Titanium 33mm Quartz
Tissot T101.210.44.031.00 Damen-Armbanduhr PR 100 Titan Lady
฿11,525
Verified Dealer
19
DE
Porsche Design 1919 4046901992194 New Titanium 42,00mm Automatic
Straight from the manufacturer
Porsche Design 1919 Globetimer UTC Gold Edition
฿1,014,906
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
59
DE
Rolex Bubble Back 6085 Unworn Yellow gold 34mm Automatic Thailand, Bangkok
Rolex Bubble Back
฿274,022
Verified Dealer
TH
Bulgari Bulgari 102607 BBL33C7SS/12 New Steel 33mm Automatic
TOP
Bulgari Bvlgari
฿185,435
Verified Dealer
753
UK
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine, new, closing down sale, official price: 19.000...
฿360,232
Verified Dealer
30
CH
Glycine Combat 3945.004 Unworn Steel 43mm Automatic Thailand, Rawai
Glycine Combat Chrono 3945.15AT
฿40,026
Private Seller
TH
Audemars Piguet Royal Oak Chronograph 26325TS.OO.D005CR.01 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chrono 41mm 26325TS.OO.D005CR.01 leo...
฿892,773
Free shipping
Verified Dealer
137
FR
Seiko Prospex SNR035J1 New Titanium 44.8mm Automatic
TOP
Seiko Men's SNR035J1 Prospex GMT LX Line Titanium
฿154,438
Verified Dealer
1546
DE
Ingersoll I02603 Unworn 45mm Automatic Thailand, Tehran
Ingersoll I02603
฿9,206
Private Seller
IR
Paul Picot Unworn Steel 42mm Automatic
TOP
Paul Picot Megarotor GMT Grand feu Enamel
฿217,724
Verified Dealer
118
CH
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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