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Omega Speedmaster 522.30.42.30.06.001 New Steel 42mm Manual winding
TOP
Omega Speedmaster Tokyo Olympic 2020 Anniversary model "Rising...
฿285,471
Professional dealer
598
JP
Junghans Meister Driver 027/3608.00 Unworn Steel 37.7mm
TOP
Junghans Meister Driver
฿36,323
Free shipping
Professional dealer
758
IT
Zenith El Primero Sport 03.2522.400/69.M2280 Unworn Steel 45mm Automatic
TOP
Zenith 【国内正規品】【未使用】ZENITH(ゼニス)エル・プリメロ 36000VPH ライトウェイト 03.2522...
฿216,585
Professional dealer
7
JP
Montblanc 1858 125567 New Titanium 42mm Automatic
TOP
Montblanc 1858 Geosphere Blue Dial 42mm Case Titanium Men's...
฿164,574
Professional dealer
719
US
Patek Philippe Annual Calendar 5396G-011 Unworn White gold 38mm Automatic
TOP
Patek Philippe Annual Calendar
฿1,372,724
Professional dealer
128
CH
Jacob & Co. CL100.40.RD.AA.A New Rose gold Automatic
TOP
Jacob & Co. Caligula Rose Gold (Limited of 69 Pieces)
฿3,085,758
Professional dealer
39
US
Orient 2EV00002CY Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Oyster Presidents Day Date Automatic Cream Dial...
฿17,486
Private Seller
TH
Seiko Prospex SBDC049 New Steel Automatic Thailand, Bangkok
Seiko Prospex PADI Collaboration SBDC049 (NEW, 1,000 Limited)
฿47,555
Professional dealer
121
JP
Seiko Prospex SNE569P1 Unworn Steel 38.5mm Quartz Thailand, Pattaya
Seiko Prospex SNE569P1
฿6,857
Private Seller
TH
Orient FEV03002BY Unworn 36mm Automatic Thailand, Bangkok
Orient President's Day​Date (FEV03002BY) Black​ dial
฿20,000
Private Seller
TH
Patek Philippe Aquanaut 5968G-010 New White gold 42.2mm Automatic
TOP
Patek Philippe Aquanaut Chronograph Khaki Green 2021 full set NEW
฿8,397,620
Professional dealer
895
AT
Orient 2EV03001WY Unworn Automatic Thailand, Bangkok
Orient President Day​Date Japan ver.
฿20,000
Private Seller
TH
A. Lange & Söhne Saxonia 216.032 Unworn Red gold 37mm Manual winding
A. Lange & Söhne Saxonia 18K Rosegold Handaufzug Herrenuhr...
฿640,871
Sold by Chrono24
DE
Orient FEV03002GY Unworn Automatic Thailand, Bangkok
Orient President DayDate FEV03002GY
฿20,000
Private Seller
TH
Orient FEV03001BY Unworn 36mm Automatic Thailand, Bangkok
Orient President's Day​Date (FEV03001BY) black dial
฿21,000
Private Seller
TH
Orient 2EV00002CY Unworn Automatic Thailand, Bangkok
Orient President Day​Date 2EV00002CY
฿15,000
Private Seller
TH
Omega Seamaster Aqua Terra 2304.30.00 Unworn Gold/Steel 36mm Automatic
TOP
Omega Seamaster Aqua Terra
฿185,503
Professional dealer
128
CH
Seiko 5 SNXJ92 DateJust model Unworn Steel 37mm Automatic Thailand, Bangkok
Seiko 5
฿15,429
Private Seller
TH
Orient 2EV00002AY Unworn Automatic Thailand, Bangkok
Orient President Day​Date (Black​ dial) Japan Ver.
฿17,700
Private Seller
TH
Audemars Piguet Royal Oak Chronograph 26320ST.OO.1220ST.02 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph 41 mm Box and papers...
฿1,808,060
Professional dealer
895
AT
Orient FEV03000BY Unworn Steel 36mm Thailand, Samutprakan
Orient President's Day Date Black Dial 2 tone (2EVO3000BY) , Rare
฿19,543
Private Seller
TH
Orient FEV03002GY Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient President's Day Date All-Gold Watch (FEVO3002GY) , RARE
฿20,400
Private Seller
TH
Seiko SRPC11K Unworn Automatic Thailand, Bangkok
Seiko SRPC11K UFO
฿11,000
Private Seller
TH
Seiko SRPF91K Unworn Automatic Thailand, Bangkok
Seiko SRPF91K (Mini Gundam Thailand Limited Edition 2564Pcs)
฿30,000
Private Seller
TH
Orient 2EV00002WY Unworn Thailand, Bangkok
Orient President Day​Date (2EV03002WY) Rare Japan ver.
฿20,000
Private Seller
TH
Orient 2EV03001W Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient President Day-Date Sunburst Silver/ White Dial (2EV03001W)
฿20,400
Private Seller
TH
Seiko Prospex SPB055J Unworn Steel 45mm Automatic Thailand, Talingchan
Seiko Prospex Zimbe no.4 SPB055J Zumo Purple NEW
฿48,001
Private Seller
TH
Casio G-Shock GG-B100-1A9ER Unworn Carbon Thailand, Pattaya
Casio G-Shock
฿3,800
Private Seller
TH
Seiko Prospex SRQ029J1 Unworn Steel 41mm Automatic Thailand, Bangkok
Seiko Prospex
฿119,000
Private Seller
TH
Doxa Sub 4653 Unworn Steel 39mm Automatic Thailand, Bangkok
Doxa Sub 600T Searambler NOS
฿102,859
Private Seller
TH
Jaeger-LeCoultre Reverso (submodel) Q3002420 New Rose gold Manual winding
TOP
Jaeger-LeCoultre Reverso Septantieme Limited Edition
฿886,706
Professional dealer
128
CH
Orient FEV03000WY Unworn Thailand, Bangkok
Orient President Day​Date (FEV03000WY)
฿17,000
Private Seller
TH
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic
Rolex Sea-Dweller Deepsea Automatik Herrenuhr Oyster Perpetual...
฿556,493
Sold by Chrono24
DE
Montblanc Nicolas Rieussec 118537 New Steel 44.8mm Automatic
TOP
Montblanc Star Legacy Nicolas Rieussec Chronograph Blue...
฿188,574
Professional dealer
56
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.