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TAG Heuer Carrera CBG2A1Z.BA0658 New Steel 45mm Automatic
TOP
TAG Heuer Carrera Calibre Heuer 02 CBG2A1Z.BA0658
฿143,478
Verified Dealer
22
HK
Audemars Piguet Royal Oak Offshore Chronograph 26470ST.OO.A099CR.01 New Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph 42mm 26470ST.OO...
฿840,795
Free shipping
Verified Dealer
437
US
Rolex Datejust M126303-0019 New Yellow gold 41mm Automatic
TOP
Rolex Datejust 41 M126303-0019
Price on request
Verified Dealer
22
HK
TAG Heuer Formula 1 Quartz CAZ101AD.FT8024 New Steel 43mm Quartz
TOP
TAG Heuer Indy 500 Formula 1 CAZ101AD.FT8024
฿46,232
Verified Dealer
22
HK
Orient Unworn Thailand, Bangkok
Orient President Day​Date (Gold)
฿15,000
Private Seller
TH
Orient Unworn Automatic Thailand, Bangkok
Orient President Day​Date (Silver dial)
฿15,500
Private Seller
TH
Orient Unworn 36mm Thailand, Bangkok
Orient President two tone Day Date
฿16,000
Private Seller
TH
Seiko Unworn Thailand, Bangkok
Seiko SNXJ89 Datejust
฿11,500
Private Seller
TH
Rolex Oyster Perpetual Date 1500 Unworn Yellow gold 36mm Automatic
TOP
Rolex Oyster Perpetual Date
฿285,822
Verified Dealer
107
CH
Baume & Mercier Clifton M0A10059 New Rose gold 38.8mm Automatic
TOP
Baume & Mercier Clifton Rose Gold
฿145,237
Free shipping
Verified Dealer
544
LV
Piaget Protocole 50155 Unworn White gold 25mm Quartz
TOP
Piaget Diamond Set White Gold Protocole, Full Set
฿336,181
Free shipping
Verified Dealer
54
CH
Orient 46E701-91-A CS Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient FEV03001WY
฿16,993
Private Seller
TH
Junghans max bill Automatic 027/4009.02 New Steel 38mm Automatic
TOP
Junghans max bill Automatic
฿34,931
Verified Dealer
72
ES
Seiko 5 Unworn Steel 37mm Automatic Thailand, Samutprakan
Seiko 5 snxj89
฿13,749
Private Seller
TH
Orient 46E901-91-A-CS Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient FEV03002GY
฿18,074
Private Seller
TH
Corum Admiral's Cup Legend 42 395.101.22.F373.WB12 New Steel 42 mmmm Automatic
TOP
Corum Admiral Legend 42
฿108,468
Verified Dealer
87
ES
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179 White Gold
฿432,076
Verified Dealer
781
US
Orient Unworn Thailand, Bangkok
Orient President Two Tone ( silver dial)
฿16,000
Private Seller
TH
Arnold & Son 1L1AS New Steel 40mm Automatic
TOP
Arnold & Son Longitude
฿119,093
Verified Dealer
107
CH
Seiko 5740-8000 Unworn Gold/Steel 35mm Manual winding Thailand, Muang District
Seiko Vintage [Mint & Unworn + Original Buckle + Box] Seiko...
฿35,000
Private Seller
TH
Seiko Prospex SPB055J Unworn Steel 45mm Automatic Thailand, Talingchan
Seiko Prospex Zimbe no.4 SPB055J Zumo Purple NEW
฿43,254
Private Seller
TH
Oris Aquis 01 743 7734 4187-Set New Steel 43mm Automatic
TOP
Oris Aquis Hangang (Limited Edition)
฿79,053
Free shipping
Verified Dealer
544
LV
Seiko Prospex SBEE001 Unworn Quartz Thailand, Bangkok
Seiko SBEE001 (Limited Edition)
฿11,000
Private Seller
TH
Rolex Oyster Perpetual 124300 Unworn Steel 41mm Automatic Thailand, Pattaya
Rolex Oyster Perpetual
฿238,961
Private Seller
TH
Orient 46E901-91A CS Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient FEV03002WY
฿16,993
Private Seller
TH
Orient Unworn Thailand, Bangkok
Orient President two tone Daydate (black dial)
฿16,000
Private Seller
TH
Seiko 5 Unworn Steel 37mm Automatic Thailand, Samutprakan
Seiko 5 Automatic snxj92k, Japan
฿13,594
Private Seller
TH
Tissot Le Locle T0064073605300 Unworn Gold/Steel 39.3mm Automatic Thailand, Bangkok
Tissot T0064073605300
฿95,777
Private Seller
TH
Arnold & Son New Steel 275mm Manual winding
TOP
Arnold & Son Chronomètre de Marine
฿272,211
Verified Dealer
107
CH
Angular Momentum AX/NJ 6.10.0000.AT.AC.S Unworn Steel 42mm Automatic Thailand, 10570
Angular Momentum Axis Nashiji limited edition
฿96,795
Private Seller
TH
Seiko SARB049 Unworn Automatic Thailand, Bangkok
Seiko SARB049 (LAND MONSTER)
฿20,000
Private Seller
TH
Orient 46E001-90 CS Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient EVO3002
฿16,993
Private Seller
TH
Swatch Unworn Plastic 40mm Automatic Thailand, Phayathai
Swatch Sistem51 Vintage 84 Hodinkee
฿19,500
Private Seller
TH
Orient 46E001-91-CS Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient FEV03000WY
฿17,456
Private Seller
TH
Seiko Unworn Thailand, Bangkok
Seiko SRPF91K1 (Mini Gundam Thailand Limited Edition 2563Pcs)
฿18,000
Private Seller
TH
Orient Unworn Thailand, Bangkok
Orient President Day​Date (Black​ dial)
฿17,500
Private Seller
TH
Orient 46E41 Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient 2EV0002AY
฿15,293
Private Seller
TH
Benrus Unworn Steel 41mm Quartz Thailand, Chiang Mai
Benrus BR003
฿6,100
Private Seller
TH
Seiko Unworn Thailand, Bangkok
Seiko Datejust SNXJ92
฿12,500
Private Seller
TH
Seiko SKXA65K Unworn Thailand, Bangkok
Seiko SKXA65K (SKX Limited Edition 2,999 Pcs)
฿19,000
Private Seller
TH
Tudor Black Bay Bronze 79250BB Unworn Bronze 43mm Automatic Thailand, Bangkok
TOP
Tudor Black Bay Bronze
฿122,000
Private Seller
TH
Zenith El Primero Chronomaster 51.2080.4021/01.C494 Unworn Gold/Steel 42mm Automatic
TOP
Zenith El Primero Chronomaster Power Reserve
฿285,822
Verified Dealer
107
CH
Eberhard & Co. Tazio Nuvolari 31068 New Steel Automatic
TOP
Eberhard & Co. Tazio Nuvolari
฿132,368
Verified Dealer
87
ES
Corum Admiral's Cup AC-One 116.101.20/F249 TB20 New Steel 45mm Automatic
TOP
Corum Admiral's Cup AC-One
฿170,792
Verified Dealer
72
ES
Breitling Superocean Héritage II Chronographe M13313 Unworn Steel 44mm Automatic
Breitling Superocean Héritage II Outerknown Chronograph Ref....
฿170,976

Sold by Chrono24

DE
Omega Seamaster Planet Ocean 522.32.40.20.04.001 522.32.40.20.04.002 522.32.40.20.04.003 522.32.40.20.04.004 New Steel 39.5mm Automatic
TOP
Omega Olympic 2008 Beijing China 522.32.40.20.04.001
฿923,318
Verified Dealer
781
US
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
฿20,039
Verified Dealer
208
ES
Audemars Piguet Royal Oak Offshore Chronograph 26405CE.OO.A056CA.01 New 44mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Selfwinding Chronograph...
฿1,436,650
Verified Dealer
71
US
Mido Commander M031.631.33.061.00 New Steel 42,5mm Automatic
TOP
Mido Commander Icône
฿30,624
Verified Dealer
13
CH
Eberhard & Co. 30121 New Rose gold 42mm Automatic
TOP
Eberhard & Co. Chronograph 120 Anniversaire (Ltd. Edition)...
฿304,631
Verified Dealer
1726
ES
Omega Constellation 468.1201 Unworn Yellow gold 36mm Automatic
TOP
Omega Constellation Chronometer
฿370,888
Verified Dealer
107
CH
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
฿238,998
Verified Dealer
87
ES
Longines Heritage L28274730 New Steel 40mm Automatic
TOP
Longines Heritage
฿80,855
Verified Dealer
72
ES
Ulysse Nardin Diver Black Sea 353-92-3C Unworn Steel 45.5mm Automatic
Ulysse Nardin Marine Diver Black Sea Chronograph Automatik...
฿185,683

Sold by Chrono24

DE
Frederique Constant Manufacture Worldtimer FC-718WM4H6 New Steel Automatic
TOP
Frederique Constant Worldtimer Automatic FC-718WM4H6
฿63,645
Verified Dealer
331
US
Hamilton Intra-Matic H38416541 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
฿55,337
Verified Dealer
208
ES
Audemars Piguet Royal Oak Offshore Chronograph 26400IO.OO.A004CA.02 New Titanium 44mm Automatic
TOP
Audemars Piguet Royal Oak Offshore 44mm Titanium Ceramic...
฿1,367,752
Verified Dealer
71
US
Rolex Datejust 178288 New Yellow gold 31mm Automatic
TOP
Rolex Datejust 31 178288 Yellow Gold 31mm
฿1,398,486
Verified Dealer
759
CH
NOMOS Autobahn 1303 New Steel 41mm Automatic
TOP
NOMOS Autobahn Neomatik 41 Date Sports Gray
฿119,683
Verified Dealer
1726
ES
Arnold & Son 1L2AS.B05A New Steel 45mm Automatic
TOP
Arnold & Son Longitude Cristobal Colon
฿136,106
Verified Dealer
107
CH
Hamilton Khaki X-Wind H77616533 New Steel 44mm Automatic
TOP
Hamilton Khaki X-Wind
฿40,262
Verified Dealer
87
ES
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15412BC.ZZ.1220BC.01 New White gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15412BC
Price on request
Verified Dealer
268
IT
Eberhard & Co. Champion V 31063 Unworn Steel 41mm Automatic
Eberhard & Co. Champion V Chronograph Automatik Edelstahl...
฿56,992

Sold by Chrono24

DE
Frederique Constant Manufacture Worldtimer FC-718WM4H4 New Gold/Steel Automatic
TOP
Frederique Constant Worldtimer Automatic FC-718WM4H4
฿69,979
Verified Dealer
331
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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