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Patek Philippe Perpetual Calendar Chronograph 5270P-001 New Platinum 41mm Manual winding
TOP
Patek Philippe Perpetual Calendar Chronograph
Price on request
Professional dealer
 
AU
Bell & Ross BR 01 BR01-CSK-CE/SRB New Ceramic 45mm Manual winding
TOP
Bell & Ross BR 01 CYBER SKULL (Hand-wound mechanical)
฿374,017
Professional dealer
97
NL
Fortis B-42 Official Cosmonauts 647.10.11M.BI New Steel 42mm Automatic
TOP
Fortis B-42 Official Cosmonauts DAY-DATE 50 pieces Limited...
฿64,068
Free shipping
Professional dealer
117
JP
Parmigiani Fleurier Toric PFC423-1202401-HA1441 New White gold 41mm Automatic
TOP
Parmigiani Fleurier Toric Chonometre 18k White Gold 41mm Mens...
฿278,100
Professional dealer
887
US
Seiko Prospex SBDC049 New Steel Automatic Thailand, Bangkok
Seiko Prospex PADI Collaboration SBDC049 (NEW, 1,000 Limited)
฿42,863
Professional dealer
110
JP
Orient 46E70191ACS Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Automatic Day Date White Dial Presidents (FEV03001WY),...
฿16,224
Private Seller
TH
Seiko Unworn Thailand, Bangkok
Seiko SRPF91K1 (Mini Gundam Thailand Limited Edition 2563Pcs)
฿18,000
Private Seller
TH
Orient Unworn Thailand, Bangkok
Orient President Day​Date (2EV00002JY)
฿18,079
Private Seller
TH
Orient Unworn Thailand, Bangkok
Orient President Day​Date FEV03002BY
฿15,867
Private Seller
TH
Orient 46E001-91-A-CS Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Automatic Day Date Gold dial Presidents HOMAGE (FEVO300...
฿16,379
Private Seller
TH
Orient Unworn Thailand, Bangkok
Orient President Day​Date (FEV03001DY)
฿30,224
Private Seller
TH
Seiko 5 20193 Unworn Steel 37mm Automatic Thailand, Samutprakan
Seiko 5 automatic Datejust (SNXJ94K1) Men's Watch, Japan, RARE
฿13,598
Private Seller
TH
Orient 46E901-91 CS Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Day Date Automatic White dial President's (FEV03002WY),...
฿15,452
Private Seller
TH
Tissot Couturier T035.439.16.031.01 Unworn Quartz Thailand, BKK
Tissot Special Collections Couturier GMT "Michael Owen"...
฿45,953
Professional dealer
110
JP
Seiko Prospex Zimbe15 Unworn Steel 45mm Automatic Thailand, Muang District
Seiko Prospex Zimbe 15 (Sumo) Limited Edition. New&Unused Only...
฿40,000
Private Seller
TH
Orient FEVO30002BY Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Day Date Black Dial 2 tone Presidents (FEVO30002BY)...
฿15,452
Private Seller
TH
Seiko Unworn Thailand, Bangkok
Seiko Aliens SCED039
฿17,945
Private Seller
TH
Seiko Unworn Thailand, Bangkok
Seiko Datejust SNXJ92K
฿12,000
Private Seller
TH
Orient 46E41 Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Oyster Day Date Automatic Champagne Dial Presidents...
฿16,224
Private Seller
TH
Orient Unworn Thailand, Bangkok
Orient President Day​Date (FEV03001WY)
฿17,379
Private Seller
TH
Orient Unworn Thailand, Bangkok
Orient President Day​Date (FEV03002WY)
฿16,623
Private Seller
TH
Seiko Prospex SRPF34K Unworn Steel 42mm Automatic Thailand, Nakhon Sawan
Seiko PROSPEX KOMODO MONSTER ZIMBE NO. 14 THAIlAND LIMITED...
฿27,000
Private Seller
TH
Seiko 170877 Unworn Steel 36mm Thailand, Samutprakan
Seiko 'Heuer' SGEF64P1 Quartz Mens Watch, Japan
฿8,344
Private Seller
TH
Seiko Prospex SBEE001 Unworn Quartz Thailand, Bangkok
Seiko SBEE001 (Limited Edition)
฿11,000
Private Seller
TH
Rado Unworn Thailand, Bangkok
Rado Voyager
฿20,779
Private Seller
TH
Rado Unworn Thailand, Bangkok
Rado Golden Horse 633-3649
฿20,000
Private Seller
TH
Seiko 15017 Unworn Steel 36mm Automatic Thailand, Muang District
Seiko Sportmatic 15017 NOS. Very beautiful condition and good...
฿15,000
Private Seller
TH
Seiko Prospex SPB125J1 Unworn Steel 45mm Automatic Thailand, Pattaya
Seiko Prospex
฿18,000
Private Seller
TH
Seiko Prospex SRPC49J Unworn 44mm Automatic Thailand, Nakhon Sawan
Seiko PROSPEX NINJA TURTLE LIMITED EDITION SRPC49J
฿33,000
Private Seller
TH
Seiko 5 Snxj89k1 Unworn 35mm Automatic Thailand, Bangkok
Seiko Snxj89k white dial date just
฿15,000
Private Seller
TH
Titus Unworn Thailand, Bangkok
Titus Sovil et Titus (small second)
฿17,001
Private Seller
TH
Seiko Prospex SPB055J Unworn Steel 45mm Automatic Thailand, Talingchan
Seiko Prospex Zimbe no.4 SPB055J Zumo Purple NEW
฿43,265
Private Seller
TH
Seiko Prospex SRPD19K Unworn 42mm Automatic Thailand, Nakhon Sawan
Seiko Prospex mini turtle zimbe 10 THAILAND limited edition
฿31,000
Private Seller
TH
Orient Unworn Thailand, Bangkok
Orient President Day​Date (FEV03000GY)
฿16,434
Private Seller
TH
Rolex Datejust 126233 Unworn Gold/Steel 36mm Automatic Thailand, Bangkok
Rolex Datejust
฿417,166
Private Seller
TH
Mido Multifort Unworn Thailand, Bangkok
Mido Multifort M8830
฿20,779
Private Seller
TH
Seiko 5 20193 Unworn Steel 37mm Automatic Thailand, Samutprakan
Seiko 5 automatic Datejust (SNXJ92K1) Men's Watch, Japan, RARE
฿13,598
Private Seller
TH
Seiko Unworn Thailand, Bangkok
Seiko SRP381K1 Aviator Limited Edition 1200Pcs
฿28,000
Private Seller
TH
Seiko Monster Srp459k Unworn 40mm Automatic Thailand, Nakhon Sawan
Seiko THE SUN MONSTER THAILAND LIMITED EDITION SRP459K1
฿53,000
Private Seller
TH
Casio G-Shock GMW-B5000TB-1DR Unworn Quartz Thailand, Pattaya
Casio G-Shock GMW-B5000TB-1JR - Platinium Black
฿52,000
Private Seller
TH
Seiko SKXA65K Unworn Thailand, Bangkok
Seiko SKXA65K (SKX Limited Edition 2,999 Pcs)
฿19,000
Private Seller
TH
Seiko Prospex SPB099J Unworn Titanium 44mm Automatic Thailand, Nakhon Sawan
Seiko PROSPEX RED SHOGUN ZIMBE NO. 11 THAILAND LIMITED EDITION...
฿112,000
Private Seller
TH
Seiko Prospex SRPE14 Unworn Steel 45mm Automatic Thailand, Nakhon Sawan
Seiko PROSPEX ZIMBE 13 THAILAND LIMITED EDITION SRPE14K
฿40,000
Private Seller
TH
Citizen Unworn Thailand, Bangkok
Citizen NY0097-87A Limited Edition 888 PCS.
฿17,001
Private Seller
TH
Seiko Prospex V175-0dt0 Unworn Thailand, Chonburi
Seiko Japan Edition Prospex Solar Chronograph SBDL038J Limited
฿21,323
Private Seller
TH
Junghans 41/8351 Unworn Steel 35mm/crown 37mm Quartz Thailand, Hatyai
Junghans Vintage Classic Retro Design (Ultra Rare Model)
฿8,900
Private Seller
TH
Seiko SRP657K1 Unworn Steel 40mm Automatic Thailand, Nakhon Sawan
Seiko ROYAL BLUE MONSTER SRP657K1 LIMITED EDITION
฿52,000
Private Seller
TH
Tudor Black Bay Fifty-Eight 79030B Unworn Steel 39mm Automatic Thailand, pathumtani
Tudor Black Bay Fifty-Eight
฿120,000
Private Seller
TH
Benrus Unworn Steel 41mm Quartz Thailand, Chiang Mai
Benrus BR003
฿6,100
Private Seller
TH
Seiko Unworn 44mm Automatic Thailand, Hatyai
Seiko NASA SPIN OFF QUARTZ WATCH CASE 48 X 44MM LIMITED MODEL.
฿24,990
Private Seller
TH
Citizen 320105 Unworn Steel 36mm Automatic Thailand, Samutprakan
Citizen Eagle 7 Automatic (NH6510-55E), Japan, Rare
฿10,198
Private Seller
TH
Tudor Black Bay Bronze 79250BB Unworn Bronze 43mm Automatic Thailand, Bangkok
TOP
Tudor Black Bay Bronze
฿122,000
Private Seller
TH
Seiko SNZH49K Unworn Steel 43mm Automatic Thailand, Nakhon Sawan
Seiko MINI MONSTER LIMITED EDITION SUPER RARE SNZH49K
฿30,000
Private Seller
TH
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 43mm Automatic
Rolex Sea Dweller Deepsea Automatik Edelstahl Herrenuhr Ref....
฿504,356

Sold by Chrono24

DE
Baume & Mercier Capeland M0A10106 New Steel 44mm Automatic
TOP
Baume & Mercier Capeland Worldtimer
฿149,229
Free shipping
Professional dealer
606
LV
Parmigiani Fleurier Tonda PFC288-0001400-XA1442 New Steel 40mm Automatic
TOP
Parmigiani Fleurier Tonda 1950 Automatic 40mm Black Dial Mens...
฿154,517
Professional dealer
887
US
Patek Philippe Nautilus 5980R-001 New Rose gold 40.5mm Automatic
TOP
Patek Philippe Nautilus Rose Gold Chronograph "New"
฿3,589,048
Professional dealer
573
ES
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179 White Gold
฿432,185
Professional dealer
817
US
Seiko Astron 8X53-0AE0-2 Unworn Ceramic 45mm Quartz
TOP
Seiko Astron Limited Edition of 300 GPS Solar Ceramic Watch...
฿37,053
Professional dealer
219
US
JeanRichard Paramount Unworn 38mm Automatic
TOP
JeanRichard Paramount Pack 3 watches
฿708,365
Professional dealer
240
ES
Chopard Happy Diamonds 205904-0001 Unworn Yellow gold Quartz
TOP
Chopard Happy Diamonds /Chopard Service/Rare Reference/Service...
฿255,786
Professional dealer
5
CH
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
฿33,964
Professional dealer
128
HU
Tudor Black Bay 41 79540 Unworn Steel 41mm Automatic
Tudor Black Bay Automatik Edelstahl Herrenuhr Ref. 79540 Full Set
฿100,116

Sold by Chrono24

DE
Sinn 103 103.172 New Steel 41mm Automatic
TOP
Sinn 103 Sa G (Limited Edition)
฿122,783
Free shipping
Professional dealer
606
LV

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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