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Audemars Piguet Royal Oak Offshore SELFWINDING CHRONOGRAPH
TOP
Audemars Piguet Royal Oak Offshore SELFWINDING CHRONOGRAPH
฿786,172
Seller
LUXE WARE (HK) LIMITED
89
HK
Zenith Elite
TOP
Zenith Elite
฿256,457
Seller
STENSTRUP Watches & Jewellery
11
DK
Sinn 1800 DAMASZENER - 100 Stück limitiert
TOP
Sinn 1800 DAMASZENER - 100 Stück limitiert
฿294,853
Seller
Classic Watch
24
DE
Omega Globemaster
TOP
Omega Globemaster
฿418,308
Seller
Haute Horologe
AE
Omega Moonwatch Speedmaster APOLLO XVII  45th Anniversary
TOP
Omega Moonwatch Speedmaster APOLLO XVII 45th Anniversary
Price on request
Seller
SORELLE RONCO
866
IT
Zenith GrandeClass Rattrapante GrandeDate, SplitSec ElPrimero,...
TOP
Zenith GrandeClass Rattrapante GrandeDate, SplitSec ElPrimero,...
฿572,250
Seller
Plus Ultra AG
 
CH
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
฿3,346,463
Seller
Private Seller
TH
Rolex Datejust Everose Two Tone  Gold MOP Diamond Dial 126301
TOP
Rolex Datejust Everose Two Tone Gold MOP Diamond Dial 126301
฿484,400
Seller
Harley's Time LLC
201
US
Seiko SRPC23K1  Prospex Automatic New 'Grey Turtle' - 20ATM Diver
Seiko SRPC23K1 Prospex Automatic New 'Grey Turtle' - 20ATM Diver
฿13,386
Seller
Private Seller
TH
Montblanc 1858 Geosphere
TOP
Montblanc 1858 Geosphere
฿151,207
Seller
WatchesofMayfair.com
481
UK
Corum Bubble New Privateer
Corum Bubble New Privateer
฿140,518
Seller
Private Seller
TH
Seiko Sumo Zimbe Limited Edition
Seiko Sumo Zimbe Limited Edition
฿38,484
Seller
Private Seller
TH
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
฿708,781
Seller
Fernando Monge SA
136
ES
Omega Speedmaster Apollo 11 40th Anniversary 311.90.42.30.01.001
TOP
Omega Speedmaster Apollo 11 40th Anniversary 311.90.42.30.01.001
฿2,007,878
Seller
Private Seller
TH
IWC 2070 Oman, Full Set, New Old Stock, Very Rare
TOP
IWC 2070 Oman, Full Set, New Old Stock, Very Rare
฿248,804
Seller
Plus Ultra AG
 
CH
Rolex Milgauss
TOP
Rolex Milgauss
฿259,875
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
163
PL
Richard Mille RM 055 Bubba Watson Asia Edition
TOP
Richard Mille RM 055 Bubba Watson Asia Edition
฿5,186,984
Free shipping
Seller
Express Watches
7
US
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
TOP
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
฿1,210,847
Seller
Taleda
409
CH
Jaeger-LeCoultre Polaris Chronograph 42 mm
TOP
Jaeger-LeCoultre Polaris Chronograph 42 mm
฿347,019
Seller
WatchesofMayfair.com
481
UK
Jacob & Co. EPIC X CHRONO Rose Gold case & Red Dial
TOP
Jacob & Co. EPIC X CHRONO Rose Gold case & Red Dial
฿597,266
Seller
Riginov bvba
 
BE
Poljot Gorbatchov
TOP
Poljot Gorbatchov
฿37,764
Seller
Classic Watch
24
DE
Chopard Happy Sport 36mm Quartz
TOP
Chopard Happy Sport 36mm Quartz
฿290,272
Seller
Ronald Grob, Exklusive Zeitmesser
155
CH
Ulysse Nardin Marine Dive
TOP
Ulysse Nardin Marine Dive
฿218,494
Seller
CANTELI JOYEROS SL
18
ES
Zenith EL PRIMERO CHRONOMASTER 1969
TOP
Zenith EL PRIMERO CHRONOMASTER 1969
฿476,301
Seller
ZEGG & CERLATI
55
MC
Patek Philippe Calatrava
Patek Philippe Calatrava
฿240,945
Seller
World Wide Watch Shop
TH
Richard Mille RM 011 03 Rose Gold TI
TOP
Richard Mille RM 011 03 Rose Gold TI
฿7,931,084
Free shipping
Seller
Express Watches
7
US
Casio Cs-821 Calculator Chronograph / Inkl. Mwst
TOP
Casio Cs-821 Calculator Chronograph / Inkl. Mwst
฿105,202
Seller
IZOUN CZ, s.r.o.
10
CZ
Omega Speedmaster Professional Moonwatch
TOP
Omega Speedmaster Professional Moonwatch
฿139,110
Seller
WatchesofMayfair.com
481
UK
Oris Aquis Small Second
TOP
Oris Aquis Small Second
฿51,599
Seller
First Advanced Watches
49
ES
Sinn 104 St Sa I W
TOP
Sinn 104 St Sa I W
฿53,300
Seller
Classic Watch
24
DE
Rolex UNWORN 2018 Ceramic SS Daytona White Dial 116500LN model
TOP
Rolex UNWORN 2018 Ceramic SS Daytona White Dial 116500LN model
฿769,519
Seller
Austins Watches Inc.
223
US
Ulysse Nardin MARINA DIVER HISPANIA
TOP
Ulysse Nardin MARINA DIVER HISPANIA
฿194,678
Seller
CANTELI JOYEROS SL
18
ES
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
TOP
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
฿1,524,162
Seller
ZEGG & CERLATI
55
MC
Rolex GMT-Master
Rolex GMT-Master
฿358,072
Seller
World Wide Watch Shop
TH
H.Moser & Cie. Swiss Alp Watch Small Seconds Fumé Weissgold
TOP
H.Moser & Cie. Swiss Alp Watch Small Seconds Fumé Weissgold
฿596,888
Seller
chronostars
12
AT
Citizen 8947 Ana-digi / Blue Dial  / Inkl. Mwst
TOP
Citizen 8947 Ana-digi / Blue Dial / Inkl. Mwst
฿105,202
Seller
IZOUN CZ, s.r.o.
10
CZ
A. Lange & Söhne Saxonia Thin
TOP
A. Lange & Söhne Saxonia Thin
฿503,896
Seller
WatchesofMayfair.com
481
UK
Rolex Deepsea 116660 Black Venom
TOP
Rolex Deepsea 116660 Black Venom
฿472,521
Free shipping
Seller
BLACK VENOM
 
IT
Sinn 958 Fulda Challenge limited edition Nr. 1 von 250
TOP
Sinn 958 Fulda Challenge limited edition Nr. 1 von 250
฿170,107
Seller
Classic Watch
24
DE
Vostok Automatic Russian Aviation Pilot Watch 10ATM  Vintage ...
TOP
Vostok Automatic Russian Aviation Pilot Watch 10ATM Vintage ...
฿13,949
Seller
Moscow Classic
66
PL
Epos Oeuvre D'Art 3435 Verso 2
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso 2
฿69,744
Seller
EPOS Uhren
Breitling BLACKBIRD CHRONOGRAPH
TOP
Breitling BLACKBIRD CHRONOGRAPH
฿196,569
Seller
ZEGG & CERLATI
55
MC
Cartier Pasha C
Cartier Pasha C
฿107,756
Seller
World Wide Watch Shop
TH
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
TOP
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
฿1,258,795
Seller
chronostars
12
AT
Omega Equinoxe "reverso" Gold - Steel / Inkl. Mwst
TOP
Omega Equinoxe "reverso" Gold - Steel / Inkl. Mwst
฿141,794
Seller
IZOUN CZ, s.r.o.
10
CZ
A. Lange & Söhne Lange 1 Daymatic
TOP
A. Lange & Söhne Lange 1 Daymatic
฿1,263,331
Seller
WatchesofMayfair.com
481
UK
Omega seamaster
TOP
Omega seamaster
฿257,051
Seller
OnlyTimeMilano
13
IT
Rolex GMT-Master II 116758SARU
Rolex GMT-Master II 116758SARU
฿4,994,014
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
244
UK
Epos Oeuvre D'Art 3440 Big Moon
Straight from the manufacturer
Epos Oeuvre D'Art 3440 Big Moon
฿79,572
Seller
EPOS Uhren
Hublot Big Bang Unico Red Magic
TOP
Hublot Big Bang Unico Red Magic
฿734,802
Seller
Ronald Grob, Exklusive Zeitmesser
155
CH
Louis Vuitton Tambour Diamond Q131F
Louis Vuitton Tambour Diamond Q131F
฿83,662
Seller
World Wide Watch Shop
TH
H.Moser & Cie. Pioneer Centre Seconds 18k Rotgold Fumé
TOP
H.Moser & Cie. Pioneer Centre Seconds 18k Rotgold Fumé
฿478,947
Seller
chronostars
12
AT
Corum ADMIRALS CUP TOURBILLON MINUTE REPEATER
TOP
Corum ADMIRALS CUP TOURBILLON MINUTE REPEATER
฿2,338,843
Seller
Melvyn Franks Luxury Watches
14
US
IWC Big Pilot’s Heritage
TOP
IWC Big Pilot’s Heritage
฿385,577
Seller
WatchesofMayfair.com
481
UK
Hamilton Pan Europ
TOP
Hamilton Pan Europ
฿30,615
Seller
WatchNation Limited
107
UK
Moritz Grossmann BENU Tourbillon, white gold
Straight from the manufacturer
Moritz Grossmann BENU Tourbillon, white gold
฿6,615,288
BrandBoutique Member
Grossmann Uhren GmbH
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
฿412,549
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
244
UK
Epos Sportive 3438
Straight from the manufacturer
Epos Sportive 3438
฿28,540
Seller
EPOS Uhren
Frederique Constant Slimline Tourbillon
Frederique Constant Slimline Tourbillon
฿907,050
Free shipping
Seller
Reijersen Juweliers
 
NL
Rolex Explorer II
Rolex Explorer II
฿271,064
Seller
World Wide Watch Shop
TH
Hamilton INTRA-MATIC CHRONOGRAPH 40mm White Dial Black Leather...
Hamilton INTRA-MATIC CHRONOGRAPH 40mm White Dial Black Leather...
฿63,885
Free shipping
Seller
SORELLE RONCO
866
IT
Gérald Genta 48 month perpetual calendar moon phase
TOP
Gérald Genta 48 month perpetual calendar moon phase
฿1,100,986
Seller
Shiva's Gold and Gems
 
AN
Cartier Ballon Bleu De Cartier Watch
TOP
Cartier Ballon Bleu De Cartier Watch
฿224,920
Seller
WatchesofMayfair.com
481
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.