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Rolex Datejust M126301-0009 New Gold/Steel 41mm Automatic
TOP
Rolex M126301-0009 Datejust
฿373,689
Verified Dealer
19
HK
Vulcain Cricket 2644294 New Steel 42mm Manual winding
TOP
Vulcain Cricket
฿172,590
Verified Dealer
88
CH
Corum Coin Watch 020.656.20 – 020.656.20/0041 ZA56 New Steel 32mm Quartz
TOP
Corum Artisans Coin 500 Lire Caravelle Limited Edition NEW
฿213,633
Verified Dealer
218
IT
De Grisogono FG/ONE/N01 New Steel 58mm Automatic
TOP
De Grisogono FG One Hora saltante
฿230,208
Verified Dealer
202
ES
Seiko SCED037 Unworn Quartz Thailand, Bangkok
Seiko SCED037(ALIENS)
฿18,000
Private Seller
TH
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Datejust Pearlmaster 34
฿761,838
Verified Dealer
45
CH
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 278 85 3L New Steel Manual winding Thailand, Bangkok
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 Special London...
฿3,368,070
Private Seller
TH
Breguet Classique Complications 5335br/42/9w6 Unworn Rose gold Manual winding
TOP
Breguet Classique Complications
฿2,105,044
Verified Dealer
44
US
NOMOS Zürich Weltzeit Nomos 807 New Steel 40mm Automatic
TOP
NOMOS Zürich World Time Midnight Blue Ref. 807 (Temp Reduced)
฿134,049
Free shipping
Verified Dealer
505
US
Patek Philippe Nautilus 3710 New Steel
TOP
Patek Philippe Nautilus 3710 Sealed
฿3,130,824
Verified Dealer
182
IT
Davosa Argonautic Lumis 161.576.40 New Steel 43mm Automatic
TOP
Davosa Argonautic Lumis T25 Automatic
฿31,603
Verified Dealer
16
PL
Panerai Luminor 1950 PAM972 / PAM00972 / PAM 972 New Steel Manual winding
TOP
Panerai Luminor 1950 Firenze 3 Days Limited 99pcs
฿1,270,746
Verified Dealer
263
ES
Universal Genève Universal Geneve Unworn White gold 15mm Manual winding
TOP
Universal Genève 14K (0.585) White Gold Large Diamonds (CT WT...
฿63,825
Verified Dealer
34
US
IWC Pilot Chronograph IW388005 New Ceramic 46mm Automatic
TOP
IWC Fliegeruhr Chronograph Edition «The Last Flight» IW388005
฿843,481
Verified Dealer
487
DE
Breitling Bentley GT M1336267/A729 New Steel 45mm Automatic
TOP
Breitling Bentley Midnight Diamond 45, limited edition - no....
฿400,270
Verified Dealer
45
CH
Mondaine MSX.3511B.LB Unworn Steel 35mm Quartz Thailand, Hua Hin
Mondaine backlight 35m.m.
฿3,999
Private Seller
TH
Longines Conquest L3.718.4.56.6 New Steel 41,00mm Quartz
Longines Conquest V.H.P. GMT 41mm L3.718.4.56.6
฿30,940
Verified Dealer
221
UK
Ulysse Nardin Dual Time 3346-126/91 New Rose gold 42mm Automatic
TOP
Ulysse Nardin Dual Time Automatic Silver Sunray Dial Folding...
฿299,085
Free shipping
Verified Dealer
505
US
Seiko Prospex SPB055J Unworn Steel 45mm Automatic Thailand, Talingchan
Seiko Prospex Zimbe no.4 SPB055J Zumo Purple NEW
฿49,174
Private Seller
TH
TAG Heuer Monaco CAW211R.FC6401 New Steel 39mm Automatic
TOP
TAG Heuer Monaco
฿154,700
Verified Dealer
182
IT
Hublot Big Bang 44 mm 301.QX.1791.HR New Carbon 44mm Automatic
TOP
Hublot Big Bang Carbon Bezel Baguette 23650€ HT
฿990,814
Free shipping
Verified Dealer
150
FR
Omega De Ville Omega Meister De Ville Unworn Steel 33.5mm Automatic Thailand, Chonburi
Omega Meister De Ville
฿32,839
Verified Dealer
 
TH
Tudor Black Bay GMT 79830RB Unworn Steel 41mm Automatic
TOP
Tudor Black Bay GMT Pepsi M79830RB Leather UNWORN
฿139,488
Free shipping
Verified Dealer
101
UK
Tissot Le Locle T0064073605300 Unworn Gold/Steel 39.3mm Automatic Thailand, Bangkok
Tissot T0064073605300
฿104,410
Private Seller
TH
Seiko SARB049 Unworn Automatic Thailand, Bangkok
Seiko SARB049 (LAND MONSTER)
฿14,500
Private Seller
TH
Hublot Big Bang Tutti Frutti 341.SL.5190.LR.1901 New Steel 41mm Automatic
TOP
Hublot Big Bang Tutti Frutti 41
฿626,904
Verified Dealer
45
CH
Seiko Prospex SBEE001 Unworn Quartz Thailand, Bangkok
Seiko SBEE001 (Limited Edition)
฿10,778
Private Seller
TH
Orient FEM5C00NWZ Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient Automatic FEM5C00NWZ Men's Watch
฿5,557
Private Seller
TH
Tudor Black Bay GMT M79830RB New Steel 41mm Automatic
TOP
Tudor Black Bay GMT
฿139,966
Verified Dealer
182
IT
H.Moser & Cie. Endeavour 1341-0303 New Platinum 40.80mm Manual winding
TOP
H.Moser & Cie. Endeavour Perpetual Calendar Platinum 40.8mm
฿972,699
Free shipping
Verified Dealer
505
US
Breitling Navitimer 01 RB012012|BA49|435X|R20BA.1 New Red gold 44mm Automatic
TOP
Breitling NAVITIMER 01 ROSEGOLD RB012012 unworn 12230HT
฿511,982
Free shipping
Verified Dealer
150
FR
Rolex Submariner Date 116610LN New Steel 40mm Automatic
Rolex Submariner Date
฿377,224
Free shipping
Verified Dealer
92
US
Daniel Roth 318.Y.60.350.CN.BD New 44mm Automatic
TOP
Daniel Roth Academic Ellispocurvex Papillon 18k White Gold...
฿505,177
Free shipping
Verified Dealer
583
US
Rolex Oyster Perpetual 39 114300 Unworn Steel 47mm Automatic Thailand, Bangkok
Rolex Oyster Perpetual 39 limited Edition
฿190,000
Private Seller
TH
Breguet Tradition 7037BA/11/9V6 New Yellow gold 39mm Automatic
TOP
Breguet Tradition 39
฿782,758
Verified Dealer
45
CH
Seiko Prospex SBDJ 015 J1 Unworn Titanium 44mm Quartz Thailand, 65000
Seiko PROSPEX SBDJ 015 J1
฿32,300
Private Seller
TH
Poljot Moscow Nights 2427.1540961 New Steel 43mm Automatic
TOP
Poljot Moscow Nights Automatik
฿18,380
Verified Dealer
94
DE
Patek Philippe Travel Time 7234R-001 New Rose gold Automatic
TOP
Patek Philippe Travel Time
฿1,086,580
Verified Dealer
182
IT
H.Moser & Cie. Endeavour 1341-0500 New Titanium 40.80mm Manual winding
TOP
H.Moser & Cie. Endeavour Perpetual Calendar, Titanium, Black Dial
฿770,614
Free shipping
Verified Dealer
505
US
Breitling Chronomat 44 AB011012|B967|435X|A20BA.1 Unworn Steel 44mm Automatic
TOP
Breitling CHRONOMAT 44 AUTOMATIC AB011012
฿191,164
Free shipping
Verified Dealer
150
FR
Maurice Lacroix Masterpiece Gravity MP6118-PVB01-330-1 New Steel 43mm Automatic
TOP
Maurice Lacroix Masterpiece Gravity
฿182,324
Verified Dealer
855
UK
Franck Muller Cintrée Curvex 7851 SC DT VIN New Rose gold 42mm Automatic
TOP
Franck Muller Cintree Curvex Vintage 18k Rose Gold Men's Watch...
฿336,773
Free shipping
Verified Dealer
583
US
Montblanc Heritage Spirit 116534 New Steel 41mm Automatic
TOP
Montblanc Heritage Spirit Orbis Terrarum Asian UNICEF Limited...
฿125,970
Free shipping
Verified Dealer
423
LV
Corum 286.253.55/0001 BN68 New Rose gold 38mm Manual winding
TOP
Corum Vintage Charge d'affairs 38, limited edition 32/50
฿278,237
Verified Dealer
45
CH
Unworn 43mm Automatic Thailand, Suratthani
Parnis Power Reserve Automatic
฿4,042
Private Seller
 
TH
Sinn 103 103.031 New Steel 41mm Automatic
TOP
Sinn 103 ST
฿68,141
Verified Dealer
94
DE
Patek Philippe World Time 7130G-016 New White gold Automatic
TOP
Patek Philippe World Time
฿1,454,912
Verified Dealer
182
IT
Ulysse Nardin Perpetual Manufacture 329-10 New Platinum 43mm Automatic
TOP
Ulysse Nardin Perpetual Manufacture 43mm - Limited Edition
฿1,009,748
Free shipping
Verified Dealer
505
US
Breitling Chronomat Colt A17388101C1S1 New Steel 44mm Automatic
TOP
Breitling Colt Automatic A17388101C1S1 blue dial unworn
฿91,715
Free shipping
Verified Dealer
150
FR
Glashütte Original Sixties Panorama Date 2-39-47-09-02-04 or 39-47-09-02-04 New Steel 42mm Automatic
TOP
Glashütte Original Vintage Collection Sixties Panorama Date
฿230,576
Verified Dealer
855
UK
Parmigiani Fleurier Pershing New Palladium 45mm Automatic
TOP
Parmigiani Fleurier Pershing 115 Limited Edition Chrono...
฿437,815
Free shipping
Verified Dealer
583
US
Girard Perregaux 4961 Unworn Rose gold 27mm Manual winding
TOP
Girard Perregaux Rose Gold 200y Anniversary Limited Edition 1991
฿156,900
Verified Dealer
26
CH
Chaumet Liens W23871-02A New Rose gold 33mm Automatic
TOP
Chaumet Liens 33
฿294,624
Verified Dealer
45
CH
Patek Philippe Nautilus 5712/1A-001 Unworn Steel 40mm Automatic Thailand, Bangkok
Patek Philippe Nautilus
฿2,350,000
Private Seller
TH
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
฿106,448
Verified Dealer
94
DE
Patek Philippe Perpetual Calendar 5940J-001 New Yellow gold 37mm Automatic
TOP
Patek Philippe Perpetual Calendar
฿2,058,977
Verified Dealer
182
IT
Franck Muller Casablanca 8880 C DT New Steel 39mm Automatic
TOP
Franck Muller Casablanca XL 8880 black dial Full Set NEW
฿219,158
Verified Dealer
218
IT
Orient Star FEM5G00JB9 Unworn Steel 36mm Automatic Thailand, Samutprakan
Orient 3 Stars FEM5G00JB9, Automatic, Men's, Japan
฿5,557
Private Seller
TH
IWC Pilot Chronograph IW388004 New Ceramic 46mm Automatic
TOP
IWC Pilot Chronograph limited IW388004 The Last Flight 8700ht
฿364,649
Free shipping
Verified Dealer
150
FR
Bulgari Bulgari 102607 BBL33C7SS/12 New Steel 33mm Automatic
TOP
Bulgari Bvlgari
฿198,531
Verified Dealer
855
UK
Parmigiani Fleurier Pershing PFC528-1210301-HA1412 New 45mm Automatic
TOP
Parmigiani Fleurier Pershing 005 Chronograph Automatic 18k...
฿454,656
Free shipping
Verified Dealer
583
US
Seiko SRPC13K1 (UFO) Unworn Automatic Thailand, Bangkok
Seiko SRPC13K (UFO)
฿13,500
Private Seller
TH
Chaumet Khesis W19633-34C New Steel Quartz
TOP
Chaumet Khesis
฿85,424
Verified Dealer
45
CH
Sinn 556 556.0104 New Steel 38.5mm Automatic
TOP
Sinn 556 I B
฿39,043
Verified Dealer
94
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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