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Rolex Daytona 116518LN New Yellow gold 40mm Automatic
Top
Rolex Cosmograph Daytona Ref.116518LN Paul Newman Fullset new...
฿1,987,459
+ ฿2,259 for shipping
Professional dealer
4.95 (51)
AT
Patek Philippe Aquanaut 5968G-001 Unworn White gold 42.2mm Automatic
Top
Patek Philippe Aquanaut 5968G-001
฿6,840,813
Free shipping
Professional dealer
4.78 (401)
US
Audemars Piguet Royal Oak Lady 67651SR.ZZ.1261SR.01 New Gold/Steel 33mm Quartz
Top
Audemars Piguet Royal Oak Quartz 33mm Rose Gold/Steel Silver...
฿1,692,010
+ ฿10,916 for shipping
Professional dealer
4.92 (154)
US
Patek Philippe Aquanaut 5167/1A-001 Unworn Steel 40mm Automatic
Top
Patek Philippe Aquanaut 5167/1A-001
฿2,910,620
Free shipping
Professional dealer
4.78 (401)
US
Cartier Ballon Bleu 36mm WGBB0008 New Rose gold 36mm Automatic
Top
Cartier Ballon Bleu 36mm
฿951,606
+ ฿3,791 for shipping
Professional dealer
4.83 (26)
FR
Tudor Black Bay Bronze 79012M New Bronze 39mm Automatic
Top
Tudor Black Bay 58 Bronze Boutique Edition
฿196,251
+ ฿4,178 for shipping
Professional dealer
4.96 (40)
CA
Orient FEV03001WY Unworn Thailand, Bangkok
Orient President Day​Date FEV03001WY Rare
฿26,000
Excl. shipping
Private Seller
TH
Sandoz SD8958AG02 Unworn Steel 36mm Automatic Thailand, Samutprakan
Sandoz Day Date Automatic White dial President's Homage Men's...
฿8,369
Excl. shipping
Private Seller
TH
Seiko SRPF91K1 Unworn Steel 42.5mm Manual winding Thailand, Bangkok
Seiko Thailand Limited Edition 2563 Pcs "Mini Gundam"
฿29,110
Excl. shipping
Private Seller
TH
Seiko Monster SKZ331K Unworn Steel 44mm Automatic Thailand, Hua Hin
Seiko Monster limited edition
฿67,317
Excl. shipping
Private Seller
TH
Citizen NH2692-58FB Unworn Steel 33mm Automatic Thailand, Bangbo
Citizen Automatic Fluted Bezel Black Dial Unisex Watch...
฿10,734
Excl. shipping
Private Seller
TH
Rolex Datejust 36 126200 Unworn Steel 36mm Automatic Thailand, 10120
Rolex Datejust 36
฿339,384
Excl. shipping
Private Seller
TH
Seiko Prospex SRPC31K1 Unworn Steel 42mm Automatic Thailand, Bangbo
Seiko Prospex Land Automatic Compass Blue Dial Men's Watch...
฿13,281
Excl. shipping
Private Seller
TH
Orient 2EV00002CY Unworn Automatic Thailand, Ladprao
Orient DayDate President 2EV00002CY
฿17,000
Excl. shipping
Private Seller
TH
Rolex Datejust 36 126233-0036 Unworn Steel 36mm Automatic Thailand, 10120
Rolex Datejust 36 “Wimbledon” Oystersteel and yellow gold
฿505,310
Excl. shipping
Private Seller
TH
Panerai Luminor Marina PAM 01110orPAM 1110 Unworn Steel 44mm Automatic Thailand, Pathumthani
Panerai Luminor Marina
฿340,000
Excl. shipping
Private Seller
TH
Seiko Monster SRP319K1 Unworn Steel 44mm Automatic Thailand, Bangkok
Seiko Zamba Monster Limited Edition LE 2112Pcs. Model.SRP319K1
฿44,038
Excl. shipping
Private Seller
TH
Seiko 5 SNXJ94K1 Unworn Steel 37mm Automatic Thailand, Samutprakan
Seiko 5 Automatic Gold Dial Men's Watch SNXJ94K1, Japan, RARE
฿16,010
Excl. shipping
Private Seller
TH
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 Unworn Steel 37mm Automatic
Audemars Piguet Royal Oak Automatik Edelstahl Herrenuhr Ref...
฿2,559,954
+ ฿2,910 for shipping
Sold by Chrono24
DE
Seiko SRPH44K Unworn Steel 43.8mm Automatic Thailand
Seiko Prospex Yak Wat Chang King Samurai SRPH44K
฿65,497
Excl. shipping
Private Seller
TH
Seiko Spirit SCED039 Unworn 42.2mm Thailand, bangkok
Seiko GIUGIARO SMART SPIRIT QUARTZ RIPPLEY PANDA SCEDO39
฿40,026
Excl. shipping
Private Seller
TH
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic
Top
Rolex Daytona 116518LN "Full Set" As New
฿1,774,669
+ ฿6,697 for shipping
Professional dealer
4.92 (18)
UK
Orient FEV03002WY Unworn Thailand, Bangkok
Orient President's Daydate FEV03002WY
฿24,000
Excl. shipping
Private Seller
TH
Panerai PAM 01250 New Steel 42mm Automatic
Top
Panerai Luminor Due PAM01250 42mm Unworn New 2022
฿210,617
Free shipping
Professional dealer
4.92 (418)
ES
Rolex Datejust 36 126233 Unworn Thailand, Bangkok
Rolex Datejust 36mm, Fluted Bezel, Motif Dial, Jubilee Strap,...
฿576,243
Excl. shipping
Private Seller
TH
Seiko SRPC17J1 Unworn Steel 42mm Automatic Thailand, Samutprakan
Seiko Automatic Silver Dial Men's Watch SRPC17J1, Original Japan
฿10,880
Excl. shipping
Private Seller
TH
Rolex Cellini Time Unworn Yellow gold Automatic Thailand, Khohkloy
Rolex Cellini Time Limited
฿800,521
Excl. shipping
Private Seller
TH
Seiko Grand Seiko SBGJ235 Unworn Steel 40mm Automatic Thailand, Bangkok
Top
Seiko Grand Seiko
฿174,659
Excl. shipping
Private Seller
TH
Rolex Sea-Dweller Deepsea 116660 Unworn Steel 44mm Automatic Thailand, Bangkok
Rolex Sea-Dweller Stainless Steel Oyster Deepsea D-Blue Index...
฿618,584
Excl. shipping
Private Seller
TH
Patek Philippe Nautilus 5980/1R-001 Unworn Red gold 40.5mm Automatic
Patek Philippe Nautilus 18K Roségold Flyback Chronograph...
฿11,677,756
+ ฿2,910 for shipping
Sold by Chrono24
DE

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Orient FEV03000WY Unworn Thailand, Bangkok
Orient President DayDate FEV03000WY
฿21,000
Excl. shipping
Private Seller
TH
Orient FER1X002DO Unworn Steel 38mm Automatic Thailand, Samutprakan
Orient Explorer Chicane Collection Blue Dial Automatic Watch,...
฿12,372
Excl. shipping
Private Seller
TH
Seiko 5 SNXJ90K1 Unworn Steel 37mm Automatic Thailand, Bangbo
Seiko 5 Date-Just Automatic White Dial 2 Tone Men's watch...
฿16,920
Excl. shipping
Private Seller
TH
Rolex Submariner Date 116613LN Unworn Gold/Steel 40mm Automatic Thailand, Bangkok
Top
Rolex Submariner Date 2K 2018
฿522,158
Excl. shipping
Private Seller
TH
Seiko Prospex SPB079J1 Unworn Steel 44mm Automatic Thailand, Ladprao
Seiko Prospex SPB079J1
฿25,000
Excl. shipping
Private Seller
TH
Audemars Piguet Royal Oak 77350ST.OO.1261ST.01 Unworn Steel 34mm Automatic
Top
Audemars Piguet Royal Oak Stainless Steel Silver Dial Watch
฿1,488,204
Free shipping
Professional dealer
4.95 (298)
US
Rolex Milgauss 116400 Unworn Steel 40mm Automatic
Top
Rolex Milgauss Rainbow MK2 - Limited Edition /5 Dlc - Pvd
฿706,026
+ ฿14,935 for shipping
Professional dealer
4.82 (127)
IT
Orient 2EV00002AY Unworn Thailand, Ladprao
Orient President DayDate 2EV00002AY
฿18,000
Excl. shipping
Private Seller
TH
Rado 636.4017 Unworn Automatic Thailand, Ladprao
Rado Voyager
฿25,000
Excl. shipping
Private Seller
TH
Rolex Datejust 31 278240 Unworn Steel 31mm Automatic Thailand, 10120
Rolex Datejust 31
฿400,224
Excl. shipping
Private Seller
TH
Rolex Datejust 31 278240 Unworn Steel 31mm Automatic Thailand, 10120
Rolex Datejust 31
฿381,958
Excl. shipping
Private Seller
TH
Seiko 5 SNXJ89 Unworn Thailand, Bangkok
Seiko SNXJ89 Datejust
฿12,000
Excl. shipping
Private Seller
TH
Sinn 103 103 Unworn Steel 41mm Automatic
Sinn 103 Sa G Chronograph Limitiert Automatik Stahl Herrenuhr...
฿112,584
+ ฿3,446 for shipping
Sold by Chrono24
DE
Seiko 5 SNXJ92 Unworn Steel 36mm Automatic Thailand, Bangkok
Seiko 5
฿14,500
Excl. shipping
Private Seller
TH
Omega Speedmaster Racing 326.32.40.50.04.001 Unworn Steel 40mm Automatic Thailand, 10230
Omega Speedmaster Racing
฿140,000
Excl. shipping
Private Seller
TH
Seiko Prospex SRPB55K1 Unworn Steel Automatic Thailand, bangkok
Seiko Prospex
฿14,943
Excl. shipping
Private Seller
TH
Rolex Datejust 31 278383RBR Unworn Gold/Steel 31mm Automatic Thailand, Bangkok
Rolex Datejust 31
฿946,070
Excl. shipping
Private Seller
TH
Seiko Presage SRPB63J1 Unworn Steel 42mm Automatic Thailand, Samutprakan
Seiko Presage Automatic Cream Dial Men's Watch SRPB63J1, MADE...
฿16,010
Excl. shipping
Private Seller
TH
Rolex Datejust 36 126233-0038 Unworn Steel 36mm Automatic Thailand, 10120
Rolex DATEJUST 36 PALM-MOTIF DIAL
฿489,300
Excl. shipping
Private Seller
TH
Seiko 5 Sports SRPG89K SRPG91K SRPG93K SRPG95K SRPG97K Unworn Steel 42.5mm Automatic Thailand
Seiko "ALEX FACE" FULL SET of 5 Seiko 5 Sports Limited Edition...
฿140,000
Excl. shipping
Private Seller
TH
Seiko 5 SNXJ92 Unworn Steel Automatic Thailand, Bangkok
Seiko SNXJ92K Datejust
฿13,900
Excl. shipping
Private Seller
TH
Rolex Explorer 124273 Unworn Gold/Steel 36mm Automatic Thailand, Nonthaburi
Rolex Explorer
฿516,969
Excl. shipping
Private Seller
TH
Unworn 39mm Automatic Thailand, Bangkok
Orion Hellcat
฿36,023
Excl. shipping
Private Seller
TH
Seiko 5 Sports SSA295K1 Unworn Steel 44mm Automatic Thailand, Samutprakan
Seiko 5 Sports Automatic Cream Dial Men's Watch, SSA295K1
฿9,279
Excl. shipping
Private Seller
TH
Omega Seamaster Aqua Terra 220.10.41.21.06.001 Unworn Steel 41mm Automatic
Omega Seamaster Aqua Terra 150M Automatik Stahl 220.10.41.21.0...
฿165,047
+ ฿3,446 for shipping
Sold by Chrono24
DE
Seiko Prospex SRPH44K Unworn Steel 43.8mm Automatic Thailand, Bangkok
Seiko Prospex Thailand 30th Anniversary Limited Edition - Yak...
฿58,220
Excl. shipping
Private Seller
TH
Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic
Top
Rolex Day-Date 40 Yellow Gold President Black Index Dial Watch
฿2,084,956
Free shipping
Professional dealer
4.95 (298)
US
Rolex Submariner Date 116610 Unworn Steel 40mm Automatic
Top
Rolex Submariner Limited Edition /35 Dlc - Pvd
฿670,528
+ ฿14,935 for shipping
Professional dealer
4.82 (127)
IT
Seiko SRPE83K Unworn Automatic Thailand, Bangkok
Seiko SRPE83K Brain May
฿26,000
Excl. shipping
Private Seller
TH
Seiko 5 SNXJ92K1 Unworn Steel 37mm Automatic Thailand, Bangbo
Seiko 5 Automatic Gold Dial 2 Tone Watch SNXJ92K1, Japan, RARE
฿16,920
Excl. shipping
Private Seller
TH
Panerai Radiomir 3 Days 47mm PAM 00424 Unworn Steel 47mm Manual winding
Top
Panerai Radiomir California 3 Days PAM 424
฿198,674
+ ฿6,697 for shipping
Professional dealer
4.92 (18)
UK
Rolex Datejust 36 126234 Unworn Steel 36mm Automatic Thailand, Bangkok
Rolex Datejust 36
฿616,533
Excl. shipping
Private Seller
TH
Seiko SKXZD7K1 Unworn Steel 37mm Automatic Thailand, Samutprakan
Seiko 5 Automatic Gold-Yellow Dial LumiBrite Watch SKXZD7K1,...
฿15,283
Excl. shipping
Private Seller
TH
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
Rolex Sea-Dweller "Single Red" Herrenuhr Oyster Perpetual Ref....
฿668,230
+ ฿6,127 for shipping
Sold by Chrono24
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.