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Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
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Rolex 2022 GMT-Master II "Pepsi"oyster 126710BLRO (New/Full set)
฿1,077,064
Free shipping
Professional dealer
4.62 (5)
KR
Audemars Piguet Royal Oak Offshore Diver 15707CE.OO.A002CA.01 Unworn Ceramic 42mm Automatic
Top
Audemars Piguet Royal Oak Offshore Ceramic 42MM Diver 15707CE....
฿2,292,036
Free shipping
Professional dealer
4.78 (401)
US
Patek Philippe Nautilus 7010/1R-011 Unworn Rose gold 32mm Quartz
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Patek Philippe 7010/1R-011 Nautilus Rose Gold Diamond Bezel Watch
฿3,667,804
Free shipping
Professional dealer
4.95 (298)
US
Audemars Piguet Royal Oak Selfwinding 15500OR.OO.1220OR.01 Very good Rose gold 41mm Automatic
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Audemars Piguet Royal Oak Selfwinding Rose Gold Black Dial...
฿4,693,962
+ ฿10,916 for shipping
Professional dealer
4.92 (154)
US
Audemars Piguet Royal Oak 15500ST.OO.1220ST.03 Good Steel 41mm Automatic Thailand, Bangkok
Audemars Piguet Royal Oak
฿1,415,466
Excl. shipping
Private Seller
TH
Tudor Black Bay Bronze 79012M New Bronze 39mm Automatic
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Tudor Black Bay 58 Bronze Boutique Edition
฿196,251
+ ฿4,178 for shipping
Professional dealer
4.96 (40)
CA
Tudor Black Bay 79230R Very good Steel 41mm Automatic Thailand, Bangkok
Tudor Black Bay
฿89,149
Excl. shipping
Private Seller
TH
Rolex Submariner (No Date) 14060 Very good Steel 40mm Automatic Thailand, Bangkok
Rolex Submariner (No Date)
฿359,000
Excl. shipping
Private Seller
TH
Rolex GMT-Master II 116713LN Good Gold/Steel 40mm Automatic Thailand, Bangkok
Rolex GMT-Master II 2K (Gold)
฿511,000
Excl. shipping
Private Seller
TH
Rolex Datejust 36 126200 Unworn Steel 36mm Automatic Thailand, 10120
Rolex Datejust 36
฿339,384
Excl. shipping
Private Seller
TH
Rolex GMT-Master II 116710BLNR Very good Steel Automatic Thailand, นนทบุรี
Rolex GMT-Master II
฿764,133
Excl. shipping
Private Seller
TH
Ebel 1911 1134901 Fair Gold/Steel 39mm Automatic Thailand, Phuket
Ebel 1911
฿85,000
Excl. shipping
Private Seller
TH
Rolex GMT-Master II 16713 Good Gold/Steel 40mm Automatic Thailand, Pathumthani
Rolex GMT-Master II
฿582,197
Excl. shipping
Private Seller
TH
Omega Seamaster 2849-2 Fair Gold/Steel 37mm Automatic Thailand, Bangkok
Omega Seamaster calendar
฿26,806
Excl. shipping
Private Seller
TH
Blancpain Fifty Fathoms 5015-1130-52 Very good Steel 45mm Automatic
Blancpain Fifty Fathoms Automatik Edelstahl Ref. 5015-1130-52B...
฿373,367
+ ฿6,127 for shipping
Sold by Chrono24
DE
Patek Philippe Nautilus 5712G-001 Very good White gold 40mm Automatic
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Patek Philippe Nautilus "Tiffany"
฿8,594,307
+ ฿6,697 for shipping
Professional dealer
4.92 (18)
UK
Audemars Piguet Royal Oak 77350ST.OO.1261ST.01 Unworn Steel 34mm Automatic
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Audemars Piguet Royal Oak Stainless Steel Silver Dial Watch
฿1,488,204
Free shipping
Professional dealer
4.95 (298)
US
Audemars Piguet Royal Oak Dual Time 26120OR.OO.D002CR.01 Very good Rose gold 39mm Automatic Thailand, 83130
Audemars Piguet Royal Oak Dual Time
฿1,774,118
Excl. shipping
Private Seller
TH
Rolex Milgauss 116400 Unworn Steel 40mm Automatic
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Rolex Milgauss Rainbow MK2 - Limited Edition /5 Dlc - Pvd
฿706,026
+ ฿14,935 for shipping
Professional dealer
4.82 (127)
IT
Omega Speedmaster Professional Moonwatch 3572.50.00 Very good Steel 42mm Manual winding
Omega Professional Moonwatch Chronograph Handaufzug Edelstahl...
฿181,131
+ ฿3,446 for shipping
Sold by Chrono24
DE
Omega Speedmaster Professional Moonwatch 311.30.40.30.01.001 Very good Steel 40mm Manual winding
Omega Speedmaster 'Ed White' Chronograph Handaufzug Ref....
฿760,136
+ ฿6,127 for shipping
Sold by Chrono24
DE
Audemars Piguet Royal Oak Selfwinding 15400ST.OO.1220ST.01 Very good Steel 41mm Automatic
Audemars Piguet Royal Oak 41 Automatik Stahl Herrenuhr...
฿2,188,502
+ ฿2,910 for shipping
Sold by Chrono24
DE
Jaeger-LeCoultre Master Calendar 140.8.87 Very good Steel 37mm Automatic
Jaeger-LeCoultre Master Calendar Automatik Edelstahl Herrenuhr...
฿146,283
+ ฿3,446 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 116610LV Very good Steel 40mm Automatic
Rolex Submariner "Hulk" Stahl Herrenuhr Oyster Perpetual Ref....
฿982,241
+ ฿2,910 for shipping
Sold by Chrono24
DE
Patek Philippe Travel Time 5524G-001 Very good White gold 42mm Automatic
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Patek Philippe Pilot Travel Time Full Set
฿1,584,924
+ ฿6,697 for shipping
Professional dealer
4.92 (18)
UK
Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic
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Rolex Day-Date 40 Yellow Gold President Black Index Dial Watch
฿2,084,956
Free shipping
Professional dealer
4.95 (298)
US
Rolex Datejust 36 16233 Good Gold/Steel 36mm Automatic Thailand, BANGLAMUNG
Rolex Datejust 36 Oyster Perpetual
฿220,000
Excl. shipping
Private Seller
TH
Rolex Submariner Date 116610 Unworn Steel 40mm Automatic
Top
Rolex Submariner Limited Edition /35 Dlc - Pvd
฿670,528
+ ฿14,935 for shipping
Professional dealer
4.82 (127)
IT
Omega Speedmaster Reduced 3510.50.00 Very good Steel 39mm Automatic
Omega Speedmaster Reduced Chronograph Automatik Stahl Ref....
฿115,648
+ ฿3,446 for shipping
Sold by Chrono24
DE
Audemars Piguet Royal Oak Offshore Diver 15703ST.OO.A002CA.01 Very good Steel 42mm Automatic
Audemars Piguet Royal Oak Offshore Diver Ref. 15703ST.OO.A002C...
฿1,097,123
+ ฿2,910 for shipping
Sold by Chrono24
DE

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Rolex Submariner (No Date) 114060 Very good Steel 40mm Automatic
Rolex Submariner No Date Automatik Herrenuhr Oyster Perpetual...
฿572,495
+ ฿6,127 for shipping
Sold by Chrono24
DE
Omega Seamaster Planet Ocean 2201.50.00 Very good Steel 42mm Automatic
Omega Seamaster Planet Ocean Automatik Stahl Herrenuhr Ref....
฿166,579
+ ฿3,446 for shipping
Sold by Chrono24
DE
Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 277.8.62 Very good Steel 46.5mm Manual winding
Jaeger-LeCoultre Grande Reverso Ultra Thin Tribute 1931 Ref....
฿342,731
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic
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Rolex Daytona 116518LN "Full Set" As New
฿1,774,669
+ ฿6,697 for shipping
Professional dealer
4.92 (18)
UK
Rolex Explorer 124270 Unworn Steel 36mm Automatic
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Rolex Explorer Stainless Steel Black Dial Watch
฿407,501
Free shipping
Professional dealer
4.95 (298)
US
Audemars Piguet Royal Oak Jumbo 15202ST.OO.0944ST.02 Very good Steel 39mm Automatic Thailand, Meaung Samutsakorn
Audemars Piguet Royal Oak Jumbo Extra-thin
฿3,529,569
Excl. shipping
Private Seller
TH
Rolex Submariner Date 116610LN Very good Steel 40mm Automatic
Rolex Submariner Date 40 Stahl Herrenuhr Oyster Perpetual Ref....
฿583,984
+ ฿6,127 for shipping
Sold by Chrono24
DE
Zenith El Primero Original 1969 03.2150.400 Very good Steel 38mm Automatic
Zenith El Primero Chronomaster Chronograph Automatik 03.2150.4...
฿269,973
+ ฿6,127 for shipping
Sold by Chrono24
DE
Omega Seamaster Diver 300 M 210.92.42.20.01.001 Very good Titanium 42mm Automatic
Omega Seamaster Diver 300M "James Bond 007" 210.92.42.20.01.00...
฿331,243
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex Explorer II 16570 Very good Steel 40mm Automatic
Rolex Explorer II "Polar" Automatik Stahl Herrenuhr Oyster...
฿346,561
+ ฿6,127 for shipping
Sold by Chrono24
DE
Omega Seamaster 300 233.32.41.21.01.001 Very good Steel 41mm Automatic
Omega Seamaster 300M "Spectre" Co-Axial Stahl 233.32.41.21.01....
฿423,149
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex Sea-Dweller 4000 16600 Very good Steel 40mm Automatic
Rolex Sea-Dweller Automatik Stahl Herrenuhr Oyster Perpetual...
฿457,613
+ ฿6,127 for shipping
Sold by Chrono24
DE
Omega Speedmaster Professional Moonwatch 310.30.42.50.01.001 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Stahl 310.30.42.50.01.001 Papiere...
฿220,190
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II 126711CHNR Unworn Steel 40mm Automatic
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Rolex GMT Master II Root Beer Stainless Steel and Rose Gold Watch
฿1,120,693
Free shipping
Professional dealer
4.95 (298)
US
Breitling Crosswind Racing B13055 Good Gold/Steel 43mm Automatic Thailand, Bang Sue
Breitling Crosswind Racing
฿125,000
Excl. shipping
Private Seller
TH
Rolex Daytona 116500LN Very good Steel 40mm Automatic
Rolex Daytona Chronograph Stahl Herrenuhr Oyster Perpetual...
฿1,503,040
+ ฿2,910 for shipping
Sold by Chrono24
DE
Breitling Chronomat 44 CB0110 Very good Gold/Steel 44mm Automatic
Breitling Chronomat 44 Chronograph Stahl / Gold Automatik Ref....
฿304,437
+ ฿6,127 for shipping
Sold by Chrono24
DE
Patek Philippe Perpetual Calendar 3940 Very good Yellow gold 36mm Automatic
Patek Philippe Perpetual Calendar 18K Gold "Sigma Dial"...
฿1,970,226
+ ฿2,910 for shipping
Sold by Chrono24
DE
Rolex Milgauss 116400 Very good Steel 40mm Automatic
Rolex Milgauss Automatik Edelstahl Herrenuhr Oyster Perpetual...
฿369,537
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II 126710BLRO Very good Steel 40mm Automatic
Rolex GMT-Master II "Pepsi" Herrenuhr Oyster Perpetual Ref....
฿982,241
+ ฿2,910 for shipping
Sold by Chrono24
DE
Rolex Daytona 16528 Very good Yellow gold 38mm Automatic
Rolex Daytona Zenith Chronograph 18K Gold Diamanten Automatik...
฿1,794,074
+ ฿2,910 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 16618 Very good Yellow gold 40mm Automatic
Rolex Submariner 18K Gold Automatik Oyster Perpetual Herrenuhr...
฿1,257,958
+ ฿2,910 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
Top
Rolex GMT-Master II Jubilee Pepsi Bezel Stainless steel Black...
฿1,160,719
Free shipping
Professional dealer
4.95 (298)
US
Rolex Datejust 36 126233 Unworn Thailand, Bangkok
Rolex Datejust 36mm, Fluted Bezel, Motif Dial, Jubilee Strap,...
฿576,243
Excl. shipping
Private Seller
TH
Rolex Yacht-Master II 116680 Unworn Steel 44mm Automatic
Rolex Yacht-Master II Edelstahl Herrenuhr Oyster Perpetual...
฿966,924
+ ฿2,910 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II 116710BLNR Very good Steel 40mm Automatic
Rolex GMT-Master II "Batman" Edelstahl Oyster Perpetual Ref....
฿783,112
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex Daytona 16523 Very good Gold/Steel 40mm Automatic
Rolex Daytona Chronograph Stahl / Gold Automatik Herrenuhr...
฿752,477
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex Sea-Dweller 126603 Very good Gold/Steel 43mm Automatic
Rolex Sea-Dweller Stahl / Gold Automatik Herrenuhr Ref. 126603...
฿725,671
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex Day-Date 36 18238 Very good Yellow gold 36mm Automatic
Rolex Day-Date 18K (0,750) Gold Herrenuhr Oyster Perpetual...
฿897,994
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex Yacht-Master 37 268622 Very good Steel 37mm Automatic
Rolex Yacht-Master Stahl / Platin Herrenuhr Oyster Perpetual...
฿545,690
+ ฿6,127 for shipping
Sold by Chrono24
DE
Rolex Oyster Perpetual Date 1500 Very good Steel 34mm Automatic
Rolex Date 34 Automatik Edelstahl Herrenuhr Oyster Perpetual...
฿143,602
+ ฿3,446 for shipping
Sold by Chrono24
DE
Rolex Daytona 116519LN Unworn White gold 40mm Automatic
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Rolex Cosmograph Daytona White Gold Silver and Black Dial Watch
฿2,259,615
Free shipping
Professional dealer
4.95 (298)
US
Rolex Daytona 6263 Good Steel 37mm Manual winding Thailand, 75000
Rolex Daytona 6263 Sigma dial , full set, service&guarantee
฿4,100,000
Excl. shipping
Private Seller
TH
Rolex GMT-Master II 16710 Very good Steel 40mm Automatic
Rolex GMT-Master II "Coke" Herrenuhr Stahl Oyster Perpetual...
฿572,495
+ ฿6,127 for shipping
Sold by Chrono24
DE
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.