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Rolex Daytona 6263 Very good Steel 37mm Manual winding
TOP
Rolex Daytona
฿2,371,524
Free shipping
Verified Dealer
10
CH
Omega Seamaster Diver 300 M 210.32.42.20.01.001 New Steel 42mm Automatic
TOP
Omega 210.32.42.20.01.001 Seamaster Diver 300 M
Price on request
Verified Dealer
19
HK
Patek Philippe Annual Calendar Chronograph 5960/01G-001 New White gold 40.5mm Automatic
TOP
Patek Philippe Annual Calendar Chronograph
฿1,463,231
Verified Dealer
 
SG
H.Moser & Cie. Endeavour 1801-0400 New Red gold 42mm Automatic
TOP
H.Moser & Cie. Limited to 50 pieces ENDEAVOUR PERPETUAL MOON...
฿802,491
Verified Dealer
 
SG
Rolex Lady-Datejust Pearlmaster 81209 New White gold 34mm Automatic
TOP
Rolex Pearlmaster 34, new, closing sale - off. price: 33.200 CHF
฿647,045
Verified Dealer
39
CH
Rolex Daytona 116515ln New Rose gold 40mm Automatic Thailand, Bangkok
Rolex Daytona Rose Gold Oysterflex Chocolate Dial 116515LN
฿1,177,488
Verified Dealer
TH
Audemars Piguet Royal Oak Offshore Chronograph 26062FS.OO.A002CA.01 Very good Carbon 44mm Automatic
Audemars Piguet Royal Oak Offshore Carbon Alinghi 26062fs.oo.a...
฿794,009
Verified Dealer
14
US
Vacheron Constantin Patrimony 31160 Very good Yellow gold 33mm Manual winding
TOP
Vacheron Constantin Patrimony Superflat 18K Gold Gelbgold...
฿137,136
Verified Dealer
471
DE
Audemars Piguet Royal Oak Chronograph 26022BA.OO.D088CR.01 Very good Yellow gold 39mm Automatic Thailand, Bangkok
Audemars Piguet Royal Oak Chronograph Yellow Gold
฿731,952
Private Seller
TH
Jaeger-LeCoultre Reverso (submodel) 250.840.862 Very good Steel 23mm Manual winding
TOP
Jaeger-LeCoultre Reverso 250.840.862 Watch with Leather...
฿100,246
Free shipping
Verified Dealer
553
US
Zenith Baby Star 16.1220.67/01.c530 Very good Steel 32mm Automatic
Zenith Baby Star Elite 16.1220.67/01.c530
฿137,480
Verified Dealer
54
UK
Rolex Daytona 116520 Very good Steel 40mm Automatic
TOP
Rolex Daytona“Patrizzi” Zenith
฿1,097,466
Verified Dealer
194
UK
Patek Philippe Gondolo 5010 Very good Yellow gold 25mm Manual winding
TOP
Patek Philippe Gondolo, Full Set
฿339,784
Verified Dealer
22
CH
Breguet Classique 7337bb/1e/9v6 New White gold 39mm Automatic
TOP
Breguet Classique 39, new, closing sale - official price:...
฿776,486
Verified Dealer
39
CH
Rolex Submariner Date 116610LN Very good Steel 40mm Automatic Thailand, Bangkok
Rolex Submariner Date
฿350,064
Verified Dealer
TH
Breitling Bentley Mark VI P26362 Very good Steel 42mm Automatic
Breitling Bentley Mark VI box papers
฿137,445
Verified Dealer
602
AT
Rolex Explorer II 216570 New Steel 42mm Automatic
TOP
Rolex Explorer II - Limited Edition /35
฿407,112
Verified Dealer
42
IT
Tissot Le Locle T0064073605300 Unworn Gold/Steel 39.3mm Automatic Thailand, Bangkok
Tissot T0064073605300
฿98,654
Private Seller
TH
Hublot Big Bang 44 mm 301.PB.131.RX Very good Rose gold 44mm Automatic
TOP
Hublot Big Bang 301.PB.131.RX Watch with Rubber Bracelet and...
฿425,360
Free shipping
Verified Dealer
553
US
Richard Mille RM 67 RM 67-01 Unworn Rose gold 39mm Automatic
TOP
Richard Mille RM 067 RM67-01 Extra Flat 18k Rose Gold Black...
฿4,212,702
Verified Dealer
375
US
Vacheron Constantin Historiques 4072 Very good Rose gold escluso corona 34.5mm Manual winding
TOP
Vacheron Constantin Chronograph Historique 4072 Pink Gold 18KT...
Price on request
Verified Dealer
202
IT
IWC Yacht Club 1811 Good White gold 36mm Automatic
TOP
IWC White Gold Blue Dial Yacht Club I
฿169,892
Verified Dealer
22
CH
Breguet Classique 5140BA/29/9W6 New Yellow gold 40mm Automatic
TOP
Breguet Classique 40, new, closing sale - official price:...
฿386,706
Verified Dealer
39
CH
Rolex Yacht-Master 169622 Very good Steel 29mm Automatic Thailand, Bangkok
Rolex Yacht-Master
฿151,164
Verified Dealer
TH
Patek Philippe Twenty~4 4910/10A-001 Unworn Steel 30mm Quartz
TOP
Patek Philippe Twenty-4 stahl Ref. 4910/10A-001 Zifferblatt...
฿355,729
Verified Dealer
496
DE
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss - Matrix MK1 - Limited Edition /10
฿385,871
Verified Dealer
42
IT
Omega Speedmaster Professional Moonwatch 3570.50.00 Very good Steel 42mm Manual winding Thailand, Bangkok
Omega Speedmaster Professional Moonwatch
฿109,984
Private Seller
TH
Hublot Classic Fusion 45, 42, 38, 33 mm 542.NX.1171.RX Very good Titanium 42mm Automatic
TOP
Hublot Classic Fusion 542.NX.1171.RX Watch with Rubber...
฿129,524
Free shipping
Verified Dealer
553
US
Jaeger-LeCoultre Reverso (submodel) Q3832420 Unworn Rose gold 47mm Automatic
TOP
Jaeger-LeCoultre Reverso Duo Face/ An Lager/In Stock
฿435,247
Verified Dealer
316
CH
Vacheron Constantin Quai de l'Ile 85050/000R-I022I Very good Rose gold 41mm Automatic
TOP
Vacheron Constantin Quai De L’lle 85050 Day-Date Power Reserve...
฿1,029,379
Verified Dealer
202
IT
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
฿17,701
Verified Dealer
146
ES
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Pearlmaster 34, new, closing sale - off. price: 33.800 CHF
฿679,405
Verified Dealer
39
CH
Patek Philippe Nautilus 5711/1R-001 Very good Rose gold 40mm Automatic Thailand, Bangkok
Patek Philippe Nautilus
฿3,215,242
Verified Dealer
TH
Hublot Big Bang Meca-10 414.CI.1123.RX Unworn Ceramic 45mm Manual winding
Hublot Big Bang Meca-10 Black Magic Ref. 414.CI.1123.RX
฿614,534
Verified Dealer
496
DE
Audemars Piguet Royal Oak Selfwinding 15400 New Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak - Black dlc - Limited Edition /10
฿1,093,892
Verified Dealer
42
IT
Omega Seamaster 166.027 Good Steel 37mm Automatic Thailand, Bangkok
Omega Seamaster
฿82,488
Private Seller
TH
Blancpain Fifty Fathoms 5015-1130-52 Very good Steel 45mm Automatic
TOP
Blancpain Fifty Fathoms 5015-1130-52 Watch with Canvas...
฿307,102
Free shipping
Verified Dealer
553
US
Audemars Piguet Royal Oak Perpetual Calendar 26579CE.OO.1225CE.01 New Ceramic 41mm Automatic
TOP
Audemars Piguet Royal Oak Perpetual Calendar
฿4,472,800
Free shipping
Verified Dealer
434
US
Piaget Possession G0A43091 New Rose gold 34mm Quartz
TOP
Piaget Possession 34 mm
฿240,589
Verified Dealer
811
UK
Patek Philippe Nautilus 5712G-001 Very good Steel 40mm Automatic
TOP
Patek Philippe 5712G-001 Nautilus Date Moon Phases Self-Windin...
฿1,779,819
Verified Dealer
143
CH
Breitling 765 Good Steel 39mm Manual winding Thailand, bangkok
Breitling geneve military pilot
฿55,692
Private Seller
TH
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon, new, sell-off, off. price:...
฿2,423,790
Verified Dealer
39
CH
Rolex Submariner Date 116610LV Very good Steel 40mm Automatic Thailand, Bangkok
Rolex Submariner Date Like New
฿510,489
Verified Dealer
TH
Patek Philippe Annual Calendar 5396G-014 Very good White gold 38.5mm Automatic Thailand, BANGKOK
TOP
Patek Philippe Annual Calendar
฿1,113,840
Private Seller
TH
Rolex GMT-Master II 116710 New Steel 40mm Automatic
TOP
Rolex GMT-Master II - Limited Edition /10
฿633,678
Verified Dealer
42
IT
Patek Philippe Nautilus 5712G-001 Very good White gold 40mm Automatic Thailand, Bangkok
Patek Philippe Nautilus
฿2,100,000
Private Seller
TH
Vacheron Constantin Overseas 47040/000W-9500 Very good Steel 42mm Automatic
TOP
Vacheron Constantin Overseas 47040/000W-9500 Watch with Rubber...
฿334,152
Free shipping
Verified Dealer
553
US
IWC Pilot Mark IW3241 Very good Steel 36mm Automatic
TOP
IWC Pilot Mark XII Men's Watch Rare Top Condition 1998 - IW3241
฿125,450
Free shipping
Verified Dealer
583
NL
Rolex Air King Precision 14000 Very good Steel 34mm Automatic Thailand, Bangkok
Rolex Air King Precision
฿127,296
Private Seller
TH
Rado R33930355 Very good Steel 35mm Automatic
TOP
Rado Golden Horse
฿22,245
Free shipping
Verified Dealer
33
US
Patek Philippe Nautilus 5990/1A-001 Very good Steel 40.5mm Automatic Thailand, Bangkok
Patek Philippe Nautilus
฿3,147,394
Private Seller
TH
Patek Philippe Nautilus 5712/1A-001 Unworn Steel 40mm Automatic Thailand, Bangkok
Patek Philippe Nautilus
฿2,350,000
Private Seller
TH
Hublot Classic 1621.2 Good Gold/Steel 37mm Quartz Thailand, PHRA KANONG
Hublot Classic
฿78,013
Private Seller
TH
Rolex Day-Date 36 118348 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date 36, new, closing sale - official price: 48.300 CHF
฿1,067,729
Verified Dealer
39
CH
Patek Philippe Nautilus 5726/1A-001 Very good Steel 40.5mm Automatic Thailand, Bangkok
Patek Philippe Nautilus
฿3,156,941
Verified Dealer
TH
Vacheron Constantin Patrimony 81180/000G-9117 Very good White gold 40mm Manual winding
TOP
Vacheron Constantin Patrimony Contemporaine 81180/000G-9117...
฿334,152
Free shipping
Verified Dealer
553
US
Blancpain Villeret Ultra-Slim 0021141855 Very good Yellow gold 34mm Manual winding
TOP
Blancpain Villeret Automatic Solid 18K Gold Ultra Slim 34mm -...
฿140,917
Free shipping
Verified Dealer
583
NL
Rolex Daytona 6265 Very good Yellow gold 37mm Manual winding
TOP
Rolex Daytona Cosmograph Ref.6265 rare 14kt
Price on request
Verified Dealer
IT
Revue Thommen Diver 17030.6537 New Steel 45mm Automatic
TOP
Revue Thommen Diver Professional 17030.6537 (inkl.19% Mwst.)
฿25,709
Verified Dealer
21
DE
TAG Heuer Aquagraph CN211A Very good Steel 43mm Automatic Thailand, Bangkok
TAG Heuer Aquagraph
฿79,560
Verified Dealer
TH
Tissot Carson T122.407.36.031.00 New 40mm Automatic
Tissot CARSON PREMIUM POWERMATIC T1224073603100 - T122.407.3
฿18,425
Verified Dealer
169
HK
Patek Philippe World Time 7130G-014 Very good White gold 36mm Automatic Thailand, Phayathai
TOP
Patek Philippe World Time
฿1,350,000
Private Seller
TH
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine chronograph 35, new, closing sale - o.p.:...
฿388,162
Verified Dealer
39
CH
Patek Philippe Nautilus 5711/1A-010 New Steel 40mm Automatic Thailand, Bangkok
Patek Philippe Nautilus
฿2,377,253
Verified Dealer
TH
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.