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Patek Philippe Twenty~4 4910/10A-012 New Steel 25mm Quartz
TOP
Patek Philippe Twenty~4 Diamond Case 4910/10A-012
฿425,186
Free shipping
Professional dealer
505
US
Richard Mille RM 011 RM011 Very good Carbon 42mm Automatic
TOP
Richard Mille RM011 Felipe Massa Chronograph Skeleton Dial...
Price on request
Free shipping
Professional dealer
358
US
Patek Philippe Annual Calendar Chronograph 5905P-010 New Platinum 42mm Automatic
TOP
Patek Philippe 5905P-010 Annual Calendar Chronograph New full...
฿2,504,634
Professional dealer
129
CH
Patek Philippe Calatrava 4899/901G-001 Unworn White gold 36mm Automatic
TOP
Patek Philippe Calatrava Mother of Pearl Sapphire 18k Gold...
฿3,626,091
Free shipping
Professional dealer
358
US
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Complications Tourbillon, new, 5-days power-reserve...
฿2,547,514
Professional dealer
58
CH
Patek Philippe Aquanaut 5066A-001 Good Steel Automatic Thailand, Ladprao
Patek Philippe Aquanaut
฿900,000
Private Seller
TH
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic Thailand, Hua Hin
Rolex Submariner 16610LV B/P Mark V 2005 NEW CONDITION
฿599,000
Free shipping
Professional dealer
12
CH
Patek Philippe Perpetual Calendar 5050J Good Yellow gold 36mm
TOP
Patek Philippe 36047: Retrograde Perpetual Calendar, Ref....
฿1,604,049
Professional dealer
190
US
Vacheron Constantin Patrimony 81180 Very good White gold 40mm Manual winding
Vacheron Constantin Patrimony 18K Weissgold Handaufzug...
฿341,015

Sold by Chrono24

DE
Tudor Submariner 9411/0 Very good Steel 40mm Automatic
TOP
Tudor Submariner Snowflake Ref. 9411/0 Excellet Condition Just...
฿342,942
Professional dealer
152
IT
Tudor Black Bay Bronze 79250BB Unworn Bronze 43mm Automatic
TOP
Tudor Black Bay Bucherer blue dial limited edition
฿157,985
Professional dealer
129
CH
Patek Philippe Twenty~4 7300/1200A-011 New Steel Automatic
TOP
Patek Philippe 2021 Twenty~4 Green Dial Steel Box/Papers...
฿968,910
Professional dealer
24
US
Vacheron Constantin 6394 Very good Yellow gold 36mm Automatic
TOP
Vacheron Constantin Stunning 36mm Vintage 60´s 18kt Yellow...
฿269,537
Professional dealer
800
ES
Breguet Classique 5287BR/92/9ZU New Rose gold 43mm Manual winding
TOP
Breguet Classique Chronograph, double seconds totalizer,...
฿1,037,720
Professional dealer
58
CH
Rolex Explorer II 16570T Very good Steel 40mm Automatic Thailand, Bangkok
Rolex Explorer II
฿222,000
Private Seller
 
TH
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
฿206,906
Professional dealer
850
US
Zenith 03.3100.3600/21.C822 Very good Steel 41mm Automatic
TOP
Zenith Chronomaster Sport 03.3100.3600/21.C822
฿290,025
Free shipping
Professional dealer
1551
US
Vacheron Constantin Overseas Chronograph 49140 Very good Steel 40mm Automatic
Vacheron Constantin Overseas Chronograph Automatik Stahl...
฿537,918

Sold by Chrono24

DE
Breguet Reine de Naples 9807ST/5W/J50 New Steel 32.7mm Automatic
TOP
Breguet Reine de Naples, new, white mother-of-pearl dial,...
฿420,364
Professional dealer
58
CH
Patek Philippe Travel Time 5524G-001 New White gold 42mm Automatic
TOP
Patek Philippe Travel Time Anonymous name new factory seald
฿1,656,911
Professional dealer
129
CH
Maurice Lacroix AIKON AI6007-SS002-430-1 Very good Steel 39mm Automatic Thailand, Pattaya
Maurice Lacroix AIKON 39 mm
฿35,000
Private Seller
TH
Omega Seamaster 166.026 Good Steel 35mm Automatic Thailand, Phuket
Omega Seamaster
฿19,785
Private Seller
TH
Rolex Cellini 5241 Very good Platinum 38mm Manual winding
TOP
Rolex 38mm Cellini Platinum "Blue Ice Glacier" dial - Ref....
฿423,668
Professional dealer
800
ES
Patek Philippe Aquanaut 5067A-023 Very good Steel 35.6mm Quartz Thailand, MueangNonthaburi
Patek Philippe Aquanaut
฿1,155,946
Private Seller
TH
Patek Philippe Aquanaut 5065/1A Good Steel 38mm Automatic Thailand, Ladprao
Patek Philippe Aquanaut
฿1,350,000
Private Seller
TH
Breitling Superocean Heritage 46 A17320 Good Steel 46mm Automatic Thailand, Phuket
Breitling Superocean Heritage 46
฿74,804
Private Seller
TH
Audemars Piguet Royal Oak 14486 Good 37mm Automatic Thailand, Bangkok
Audemars Piguet Royal Oak
฿425,000
Private Seller
TH
Patek Philippe Golden Ellipse 3848 Very good Yellow gold 27mm Manual winding Thailand, Suanluang
Patek Philippe Golden Ellipse
฿265,008
Private Seller
TH
Tudor Prince Date 79410P Good Steel 46mm Automatic Thailand, Chatuchak
Tudor Prince Date Good Condition Tudor Prince Stainless Steel...
฿43,155
Private Seller
TH
H.Moser & Cie. 3200-1200 Good Steel 42.8mm Automatic Thailand, Kathu
H.Moser & Cie. Pioneer Center Seconds 3200-1200
฿452,050
Private Seller
TH
Rolex Submariner Date 16610 Good Steel 40mm Automatic Thailand, Chatuchak
Rolex Submariner Date
฿295,000
Private Seller
TH
Breguet Tradition 7097BB/G1/9WU Very good White gold 40mm Automatic Thailand, Bangkok
Breguet Tradition
฿645,000
Private Seller
TH
Rolex Oyster Perpetual 39 114300 Very good Steel 39mm Automatic Thailand, Kathu
Rolex Oyster Perpetual 39 114300 Rhodium
฿267,017
Private Seller
TH
Omega Seamaster Diver 300 M 212.30.44.52.01.001 Very good Steel 44mm Automatic Thailand, Chiang Mai
Omega Seamaster Diver 300 M
฿175,885
Private Seller
TH
Girard Perregaux Girard Perregaux Gyromatic Good Steel 36.5mm Automatic Thailand, Chiang Mai
Girard Perregaux GYROMATIC HF highfrequency
฿33,000
Private Seller
TH
Rolex Oyster Perpetual 124300-0003 Unworn Steel 41mm Automatic Thailand, Pattaya
Rolex Oyster Perpetual
฿304,371
Private Seller
TH
Breguet Tradition 7037BA/11/9V6 New Yellow gold 39mm Automatic
TOP
Breguet Tradition, new, yellow gold
฿693,408
Professional dealer
58
CH
Rolex Datejust 126233 Unworn Gold/Steel 36mm Automatic Thailand, Chonburi
Rolex Datejust
฿359,000
Private Seller
TH
Breitling A45340241B1P1 Very good Steel 40mm Automatic Thailand, Samutprakarn
Breitling --------
฿89,415
Private Seller
TH
Rolex Datejust 126233 Very good Gold/Steel 36mm Automatic Thailand, Bangkok
Rolex Datejust
฿421,233
Private Seller
TH
Breitling 7101 Very good Steel 42mm Manual winding Thailand, Bangkok
Breitling Bullhead Pupitre ‘Pult’ Valjoux 7740
฿158,785
Private Seller
TH
Breguet Type XX - XXI - XXII 3800 Very good Steel 39mm Automatic
Breguet Type XX Aeronavale Chronograph Automatik Stahl...
฿200,371

Sold by Chrono24

DE
Tudor Black Bay 79230R New Steel 41mm Automatic
TOP
Tudor Black Bay « state of Qatar » new full set stickers
฿288,996
Professional dealer
129
CH
Hublot Classic Fusion Ultra-Thin 545.OX.2210.LR New Rose gold 45mm Manual winding
TOP
Hublot Classic Fusion, new, ultra-thin, rose gold, manual wind...
฿561,072
Professional dealer
58
CH
Jaeger-LeCoultre Reverso Duoface 270.1.54 Very good Yellow gold 36mm Manual winding
Jaeger-LeCoultre Reverso Duoface 18K Gold Handaufzug Herrenuhr...
฿295,547

Sold by Chrono24

DE
Maurice Lacroix Masterpiece Réserve de Marche MP6807-SS001-112 Very good Steel 40mm Automatic Thailand, Samutprakarn
Maurice Lacroix Masterpiece Réserve de Marche
฿40,000
Private Seller
TH
Breitling Chronomat A 13050 Good Steel 39mm Automatic Thailand, BangPlee
Breitling Chronomat 10th anniversary special edition
฿80,067
Private Seller
TH
Breitling Bentley Motors A25362 Very good Steel 48.5mm Automatic
Breitling Bentley Motors Chronograph Automatik Edelstahl...
฿152,205

Sold by Chrono24

DE
Zenith El Primero Original 1969 03.2150.400/69.M2150 Very good Steel 38mm Automatic
Zenith El Primero Original 1969 Automatik Stahl Ref. 03.2150.4...
฿279,748

Sold by Chrono24

DE
Omega Speedmaster Reduced 3510.50.00 Very good Steel 39mm Automatic
Omega Speedmaster Reduced Chronograph Automatik Stahl Herrenuh...
฿107,121

Sold by Chrono24

DE
Omega Speedmaster Professional Moonwatch 311.30.40.30.01.001 Very good Steel 49.7mm Manual winding
Omega Speedmaster Moonwatch "Ed White" Chronograph Ref....
฿636,948

Sold by Chrono24

DE
Girard Perregaux Laureato 80189D52A132-CB6A New Rose gold 34mm Quartz
TOP
Girard Perregaux Laureato rose gold new full set
฿264,720
Professional dealer
129
CH
Hublot Classic Fusion Ultra-Thin 515.NX.1270.LR New Titanium 45mm Manual winding
TOP
Hublot Classic Fusion ultra-thin, new, 45mm, titanium, manual...
฿246,063
Professional dealer
58
CH
Rolex Submariner Date 16610 Very good Steel 40mm Automatic
Rolex Submariner Automatik Stahl Herrenuhr Oyster Perpetual...
฿339,474

Sold by Chrono24

DE
Blancpain Villeret 6595 Very good Yellow gold 33.5mm Automatic
Blancpain Villeret Quantieme Kalender Mondphase 18K Gold...
฿184,187

Sold by Chrono24

DE
Tudor Black Bay Fifty-Eight 79030B Unworn Steel 39mm Automatic Thailand, pathumtani
Tudor Black Bay Fifty-Eight
฿120,000
Private Seller
TH
Breitling Chronomat 44 HB0110 Unworn Yellow gold 44mm Automatic
Breitling Chronomat 44 18K Gold Automatik Herrenuhr Ref....
฿553,717

Sold by Chrono24

DE
Rolex Milgauss 116400 Very good Steel 40mm Automatic
Rolex Milgauss Automatik Edelstahl Herrenuhr Oyster Perpetual...
฿279,363

Sold by Chrono24

DE
Rolex GMT-Master II 126710BLRO Very good Steel 40mm Automatic
Rolex GMT-Master II Pepsi Automatik Herrenuhr Oyster Perpetual...
฿708,619

Sold by Chrono24

DE
Rolex Sea-Dweller 4000 16600 Very good Steel 40mm Automatic
Rolex Sea-Dweller Automatik Stahl Herrenuhr Oyster Perpetual...
฿339,474

Sold by Chrono24

DE
Rolex Submariner (No Date) 14060M Very good Steel 40mm Automatic
Rolex Submariner No Date Automatik Herrenuhr Oyster Perpetual...
฿331,382

Sold by Chrono24

DE
Breguet Classique 5247BR/29/9V6 New Rose gold 39mm Manual winding
TOP
Breguet Classique Chronograph, new, rose gold, hand-guilloched...
฿864,825
Professional dealer
58
CH
Rolex Yacht-Master 168622 Very good Steel 35mm Automatic
Rolex Yacht-Master Stahl / Platin Automatik Unisex Oyster...
฿260,097

Sold by Chrono24

DE
Rolex Yacht-Master 40 116622 Very good Steel 40mm Automatic
Rolex Yacht-Master 40 Stahl / Platin Herrenuhr Oyster Perpetua...
฿454,302

Sold by Chrono24

DE

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.